Youtube Advertising: How To Advertise In Youtube Videos


YouTube just changed its rules on đoạn Clip monetization, and YouTube creators aren’t happy. Essentially, Google will now show ads on all videos, even if their creators don’t want ads.

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And creators won’t get a penny.

It’s all in a new section of YouTube’s terms of service called “Right to lớn Monetize.”

“Starting today we’ll begin slowly rolling out ads on a limited number of videos from channels not in YouTube Partner Program,” the company says. “This means as a creator that’s not in YPPhường., you may see ads on some of your videos. Since you’re not currently in YPP.., you won’t receive a chia sẻ of the revenue from these ads.”

YPP is the YouTube Partner Program which đoạn Clip creators và influencers can belong to if they have more than 1,000 subscribers & 4,000 hours of viewed content in the last 12 months.

Membership in YPPhường makes you eligible for revenue shares from YouTube based on ads shown on your videos, but many don’t meet the qualifications.

“This is nuts,” says one large YouTube creator with over 3.5 million subscribers. “If you"re a small channel, struggling lớn grow và haven"t yet gotten monetization, YouTube will run ads now & take 100% of the profit from your work.”


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Others, like senior contributor Ethan Siegel simply don’t want ads on their videos, leaving them ads-không tính phí for people to lớn enjoy. That option will no longer be available in the new YouTube terms of service.

This latest move sầu comes hot on the heels of what YouTube creators say is a bug that cost them weeks of revenue, but that Google refuses lớn acknowledge: a sudden và unilateral declaration that 100% of their đoạn Clip views were from “invalid traffic” overnight, before returning lớn standard levels of monetization — at least for some — a couple of weeks later.

“If you"re monetizing ads on our small channels then at the very least you should give sầu us a cut for our hard efforts,” says the creator behind The Boob Tube (which is about TV, not a part of the human anatomy). “Simple as that.”

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For smaller YouTube creators being ad-không lấy phí can be a competitive sầu advantage as they climb the long hill to lớn having a monetizable YouTube channel with a reasonable amount of revenue. Viewers get to enjoy their videos mostly distraction-miễn phí, and the creators can focus on growth.

Now that option is gone.

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Of course, from YouTube’s perspective, it’s hosting và streaming videos for không tính tiền. There are significant costs lớn running YouTube — rethành viên how long it took for YouTube to become profitable — và bandwidth isn’t miễn phí. That’s understandable. The obvious question is, however: if you’re going to lớn monetize smaller channels, why not simply change the partner program to lớn give sầu smaller creators a cut of the revenue?

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One YouTuber has a solution, but YouTube won’t lượt thích it:

“YouTubers need some kind of union,” says Brax. “I’m not sure how that would work or anything but they can’t just keep getting away with killing off small creators like this.”

It’s a worthwhile thought. Larger creators with millions of followers have some clout with sharing platforms lượt thích YouTube and Instagram, but smaller creators lachồng any meaningful amount of power. And yet, with millions now earning some màn chơi of income by creating digital content — and starting to rely on that income — it might be an idea whose time has come.

The core challenge for creators: they are essentially modern sharecroppers, entirely at the mercy of the big platforms. A union with the power lớn strike — and potentially remove sầu a significant amount of new nội dung from YouTube or TikTok or Instagram — could redress the balance of power.

The perennial challenge: actually creating one among such a diverse & widespread population.

Full disclosure: I have sầu a small channel on YouTube. It is in the partner program, and I theoretically make a small amount of money from it (under $100/month) though I have not yet collected any payments as I have been far too lazy lớn đầu vào my financial details.


I forecast & analyze trends affecting the di động ecosystem. I"ve sầu been a journacác mục, analyst, và corporate executive, & have chronicled the rise of the di động economy. I built the VB Insight retìm kiếm team at VentureBeat and managed teams creating software for partners like Intel & Disney. In addition, I"ve led technical teams, built social sites and Smartphone apps, và consulted on Smartphone, social, và IoT. In năm trước, I was named khổng lồ Folio"s top 100 of the media industry"s "most innovative entrepreneurs và market shaker-uppers.” I live in Vancouver, Canada with my family, where I coach baseball and hockey, though not at the same time.