The Best Facebook Banner Sizes To Optimize Your Business

When it comes lớn Facebook banner sizes it’s important lớn remember all the different types of images you’re dealing with. When you’re asking about Facebook banners there are quite a few options lớn consider.

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In this post, we’ll run you through all the Facebook designated sizes và specs for all Facebook image types.

Not only that. But we’ll also be covering some tips và tactics for each image ad type to lớn best optimize your social advertising performance.

When it comes lớn Facebook Banner Ads & any image size on Social Network, it’s safe lớn say you’ve come khổng lồ the right place.

But for starters, let’s talk about what exactly falls under the massive term of “Facebook Banners”

Image Types Under The Facebook Banner Umbrella

Let’s start with the basics. When I say “Facebook Banner” what exactly am I referring to?

Banner ads? Facebook Page Banners? Your Cover Photo? You wouldn’t be wrong in conversation if you answered yes khổng lồ any of those. But it’s important we distinguish the technical differences for the sake of this post and for the sake of clarity throughout your time advertising on Facebook.

So we’ll start by defining & giving you examples on all the types of Facebook images at your disposal.

First, you have sầu your Facebook Banner, aka: your cover pholớn.


This is an example of your Facebook Banner –image source

After your cover photo & any other branded images you may want to supply (which I won’t cover here because this is an advertising post), you can start looking at your Facebook ad image assets.

Starting alphabetically, Facebook banner ads are the first type of image you’ll have khổng lồ consider.

Facebook banner ads are, ironically enough, not a part of the Facebook platsize themselves. They are Facebook ads that are shown on other platforms via the Facebook Audience Network. You can read all about the F.A.N. in our post on it in the previous link.

Either way, here’s an example of a banner ad just for reference.


The banner ad is the bar at the top – image source

Next are classical Facebook Canvas ads. These are the ads that you can actually scroll around an image that is larger than the screen itself.


Canvas ads can really bring a dynamic element khổng lồ your ad – image source

Then, there’s everyone’s eCommerce favorite: the Carousel ad.


These are great for displaying multiple products –image source

As the image above sầu shows, Carousel ads are great for displaying multiple products but because you’re using multiple images in your ad, it’s all the more important you nail down the specs and sizes.

Next on the các mục is the simple, single image ad. This is pretty much a simpler version of the canvas ad where the asset you use simply fits a bit more seamlessly inlớn the newsfeed.


You can see this is a bit less jarring than the canvas ad above sầu – image source

Then you have your slideshow ads. These can be a bit complicated as they either tend to giảm giá with a lot of text within the slides or they try lớn replicate the canvas ad affect through multiple slices of a single image ad.


Be careful with slideshow ads, but don’t be afraid to demo them out either – image source

And, finally, you have your Facebook đoạn phim ads.

In terms of facebook banner sizes you might not think that these make it onto lớn the danh mục. But Facebook has strict rules when it comes khổng lồ uploading và distributing of any multitruyền thông media content.

So, just as images are going khổng lồ have a preferred size/specs, videos will also have an ideal aspect ratio và file kích thước that Facebook will be looking for. And these too fall under the Facebook Banner form size umbrella.

Why Facebook Banner Size Matters

Now Facebook didn’t just arbitrarily assign these image sizes và ad specs just because old Zuckerberg had another power trip.


JK Mark, we love sầu you – image source

Facebook chose these image sizes for a singular reason: user experience.

According to Facebook these ad specs, image sizes, & aspect ratquả táo are the sizes at whichthe content loads fastestto lớn the Facebook server & up to lớn your Facebook page (or your user’s view of your Facebook ads).

So, by optimizing your image assets’ load time, you can improve your Facebook audience’s user experience.

And the happier your users are, the more time they’ll spover on Facebook.

And that, in turn, makes Facebook happy.


Mark, I said happy… – image source

So the real reason that Facebook banner kích thước matters is because it optimizes the load tốc độ of your page’s assets thus improving your branded user experience.

This should in turn boost your engagement across all your Facebook advertising campaigns.

And if that weren’t reason enough, just think of this:

In today’s world, having a nice, clean, fast-loading site isn’t an impressive unique in a site…it’s a prerequisite. Optimizing your images, load tốc độ, and UX is necessary just to lớn stay competitive sầu nowadays – you need lớn take it one step further khổng lồ distinguish yourself from the crowd.

In today’s post-digital kinh doanh world, you can’t afford to lớn let the little things drag you down.

All Facebook Banner Sizes

Now let’s get into lớn the meat of this post: what are Facebook’s preferred banner sizes for all the image types we’ve listed above?

Cover Photo

For facebook banner sizes (cover photo) the preferred specs and sizes are as listed below:

Images:Size – 8trăng tròn x 312 pixels desktopSize – 640×360 pixels mobile


Here’s an example of an average cover pholớn – image source

Canvas Ads

For canvas ads the preferred specs and sizes are as listed below:

Headline – 45 charactersText – 90 charactersDescription – 30 charactersImage: 1,200 x 628, 1.9:1 ratioVideo: .MOV or .MP4, 16:9 or 1:1 ratio


Here’s an example of a canvas ad – image source

Carousel Ads

For carousel ads the preferred specs and sizes are as listed below:

Images:Size – 1,080 x 1,080 pixelsRatio – 1:1 squareOther Recommendations: Minimal or no text on the imageVideos:Format – .MOV or .MP4Aspect Ratio – 1:1 squareResolution – 720p at minimumFile Size – 2.3 GB maximumLength – 60 minutes (Facebook), 60 seconds (Instagram)Thumbnail – 1,080 x 1,080 pixels, 1:1 ratioCopy:Text – 90 charactersHeadline – 40 charactersDescription – trăng tròn characters


Here’s an example of a carousel ad –image source

Image Ads

For single image ads the preferred specs và sizes can are as listed below:

Images:Size – 1,200 x 628 pixelRatio – 1.91:1Other Recommendations – Minimal or no text on the imageCopy:Text – 90 charactersHeadline – 25 charactersLink Description – 30 characters


Here’s an example of a single image ad – image source

Slideshow Ads

For slideshow ads the preferred specs và sizes are as listed below:

Images:Size – 1,280 x 7đôi mươi pixelsRatio – 16:9, 1:1 or 2:3Format — .MOV or .MP4Other Recommendations – Choose images with a consistent ratio. Using different sizes will lead lớn cropping.Copy:Text – 90 charactersHeadline – 25 charactersLink Description – 30 characters


Here’s an example of a slideshow ad – image source

Video Ads

For single đoạn Clip ads the preferred specs và aspect rattiện ích ios are as listed below:

Videos:Format – .MOV or .MP4Aspect Ratio — 16:9Resolution – 720p at minimumFile Size – 2.3 GB maximumLength – 120 minutes (Facebook), 60 seconds (Instagram)Thumbnail Image – 1,200 x 675 pixels, 16.9 ratioCaption – 2,200 characters maximumCopy:Text – 90 charactersHeadline – 25 charactersLink Description – 30 characters


Here’s an example of a single Clip ad – image source

Those are just the easy notes khổng lồ remember.

Now, it’s time lớn actually get into lớn what you can bởi with these different assets.

Facebook Image Guidelines

Keep in mind that Facebook has image guidelines beyond just the form size & dimensions of your assets. You can give the official Facebook image guidelinesa quiông xã read by clicking the liên kết if you want.

But, what I want to take time lớn specify is that Facebook will reformat your images if they aren’t preemptively and properly sized before h&.

So, if you don’t use the right sizes và dimensions from the beginning, Facebook will automatically adjust your assets khổng lồ make them work best (which may not leave you with a great final product).


Facebook’s job isn’t to make you (as the advertiser) happy, after all– image source

Just consider this a cautionary tale khổng lồ serve as one more warning about the importance of Facebook banner size.

Now let’s get started about how khổng lồ make the most of these different image assets so you can start dominating your Facebook campaigns.

Leveraging Your Facebook Banner (Cover Photo)

Now that we’ve covered the preferred Facebook banner sizes, we can get talking about how best khổng lồ leverage your facebook images – starting with your Facebook banner itself.

Depending on what type of campaign you’re running và what type of audience you’re targeting, your Facebook banner is a strong first impression you don’t want to waste.

There’s (at least) 3 basic ways you can leverage your facebook cover photo:

Demvà Generation (pain point/value prop)Br& Evangelism (authority/social proof)Lead Generation (gọi khổng lồ action/urgency)

I’ll cover the parenthetical bits in each subsection below. Let’s keep going.

Dem& Generation

If you are a new business or are selling a less-than-household-name product/service, you may be struggling just lớn generate demand for your service at all. Let alone your brand itself.

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If this is the case, you can use your Facebook banner lớn make a strong và lasting first impression on any users who are brought lớn your page.

By targeting the actual pain points you’re trying lớn solve with your product/service you can highlight the user’s unknown need for your help.


My father always told me “It’s what you don’t know you don’t know that you need to lớn know” – image source

This can hopefully bring a nice organic boost khổng lồ the tìm kiếm volume of your primary từ khoá (at least on a micro level) that can help focus your more bottom funnel campaigns.

Br& Evangelism

If you already have your foot in the door in terms of an actual hàng hóa or service but are struggling lớn distinguish your br&, then this type of Facebook banner might be for you.


The art of the humble brag is just that…an art – image source

Facebook cover photos that focus on brvà evangelism will rely on building the authority of your brand. This is where you distinguish yourself with that “little thing” that sticks you out from the crowd.

This can come in many ways/shapes/forms, but for the most part it’s about expressing your expertise, your trust worthiness, or your value.

Below are a few great ways khổng lồ build your authority:

Social Proof (either in review, testimonials, etc)Big Name Endorsement (celebrities, influencers, experts, etc)User Generated Content (real life proof of your product/service working and excelling in the real world)

And then, of course, there’s going for the conversion itself.

Lead Generation

This is every marketer’s favorite part of the funnel – that critical point where you get to go for the jugular.

If you’re leveraging your brand’s Facebook page for BoFu (Bottom of Funnel) lead ren campaigns than you ought to lớn keep your messaging svào & consistent throughout your page. And this includes your cover pholớn.

An example of a svào lead generating cover phokhổng lồ could be anything that generates a svào sense of urgency and communicates a clear & actionable gọi lớn action.

Maybe a little something lượt thích this?


I’d say that’s a very clear CTA right there – image source

You can also vary your lead gene cover photos depending on what tactics you’re employing. Maybe you have a seasonal deal you want to emphasize during the holiday season.Or maybe you have a limited time offer that you want to lớn emphaform size up until that very last second.

Regardless of the specific tactic at play, simply don’t forget to lớn include your cover phokhổng lồ in your lead ren kiến thiết.

Tips For Facebook Image Ads

Now, as you’ve probably guessed by now, there’s plenty of types of image ads to lớn choose from within Facebook’s advertising platkhung. So, in this section we’ll go over some tips on how khổng lồ optimize Canvas ads, Carousel ads, single Image ads, và Slideshow ads.

For starters, the single Image ad is the most straight forward ad you’re going lớn khuyễn mãi giảm giá with.

What’s important with image ads is that you recognize that you’re ad is going khổng lồ be disrupting the user’s newsfeed experience, và thus you need to lớn lead as heavily towards native advertising as you can.

Why lean towards native advertising? Because ads that can seamlessly blend into lớn the natural user experience of the platform will be less intrusive and generate a higher, more positive engagement.

Beyond simply following the general principle of native sầu advertising, there’s some tangible takeaways that can help you optimize your image ads as well.

For starters, make sure that you keep your value proposition clear.

Don’t let the fact that you’re advertising on the social network or via imagery distract you – you’re advertising a product/service.

Make sure your audience knows that as well. Be clear with your value prop as well as your CTAs to keep users focused on your key conversions.


A clear CTA plus a nice chất lượng action image can vị wonders – image source

Showing off the human element to your product/service has also been known lớn be a solid image ad tactic. Including real people’s faces và images of your hàng hóa being used by real people can authenticate your ads a great khuyến mãi.

But single image ads are just the tip of the iceberg…let’s keep chipping away.

Tips For Facebook Canvas Ads

Facebook Canvas ads are great for mobilead campaigns. This is because the play off the gamification of scrolling through the image asmix.


Here’s a great example courtesy of Wendy’s – image source

Whether you use the “canvas” khổng lồ display different cuts of a burger or a more informative version of a shoe advertisement like the example below, these ads give sầu you far more flexibility than ordinary image ads.


This canvas ad almost feels like an in store purchase with all this info– image source

This is also why you should probably save these Canvas ad campaigns for mobile, however. The scrollability và gamification of the canvas might not translate khổng lồ desktop as well as it does in our hands.

Tips For Facebook Carousel Ads

Carousel ads feature multiple images that users are shown that they can scroll through with the same CTA & ad copy. Like I mentioned earlier, these are great for display related products for eCommerce campaigns.

But that’s not the only option you have sầu at your disposal.

Facebook themselves have sầu a few great tipson how khổng lồ make the most of your Carousel ads. Some tried-and-true tactics are listed below:

imply continuation (encourage your audience to continue scrolling through your image assets lớn complete the experience)tell a story (this is a great way lớn motivate users lớn bởi vì the former)create a progressive sầu theme (this can grow/develop across the ad)have an over goal in mind (keep your primary CTA as your north star)

And now we have the final khung of image ads lớn address.

Tips For Facebook Slideshow Ads

Slideshow ads are a cool intersection of all the other Facebook ad types.

You can blover any type of image or video clip assets togetherin a multitruyền thông slideshow ad and have sầu targeted copy that helps tell your story along the way.


Here’s a really great example of a multitruyền thông media ad –image source

You can even include music with your slideshow to give sầu it a more “singular video” feel. This way it might seem less lượt thích a presentation and more like a streamlined experience.

And before you ask, yes, you choose the automated duration of each slide so be sure not khổng lồ doddle on any non-critical slides.

You want to lớn make sure the maximum number of users possible is reaching the over of the slide (where your CTA is).

Tips For Facebook Video Ads

Here’s where things can get a little more segmented within the Facebook Clip marketing world. There’s actually more than just single đoạn phim ads on Facebook.

You can also advertising using interstitial đoạn Clip (shown when crossing in between apps and/ore levels) ads và in-stream video clip ads (đoạn phim ads running within other videos).

But for the most part these tips will be applicable regardless of the situation you leverage videos in your ad chiến dịch.

Beyond ensuring that your Clip is formatted correctly & is the right file form size & using the right aspect ratio, Clip does give you the most không tính phí reign over the creativity of your ad. However it’s still important that you catch the user’s attention within the first 3 seconds of the video clip.

And, because these are still short khung Clip assets being used, you should probably considercombining both animation & live-action videolớn help with data visualization while maintaining a human connection.


Here’s a strong example of the combination mentioned above– image source

TakeAways – Make A Strong First Impression

The takeaways here should be quite clear: Facebook is serious about it’s images. When it comes to formatting, facebook banner kích thước, cover photos, image guidelines, and more, it’s more than worth the time to make sure your images are properly optimized.

Knowing how to lớn make a strong first impression on your branded page can make all the difference for your social ad campaigns.