11 Easy Ways To Reduce Your Bounce Rate


A site’s bounce rate is important because it tells you how well people are — or more importantly, aren’t — engaging with a webpage’s content or user experience.

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Bounce rate is calculated when someone visits a single page on your trang web and does nothing on the page before leaving. More specifically, a website’s bounce rate measures how many visitors leave sầu a page without performing a specific action, such as buying something, filling out a khung, or clicking on a links. 

If you’re a marketer, it’s important to understvà bounce rate and how it impacts your overall digital marketing strategy. For example, a bad bounce rate might indicate technical SEO issues, such as your page load time is too slow.

In this guide, we’ll discuss what makes a good bounce rate và ways khổng lồ improve sầu your bounce rate, which will improve sầu your conversion rates và your organic tìm kiếm rankings.

What Is a Good tỷ lệ thoát Rate?

To define what a good bounce rate is for your site, you want to lớn understvà the difference between a high bounce rate and a low bounce rate.

A high bounce rate means that a visitor’s overall session duration is short; they visit a page on your site and leave. A low bounce rate means that visitors are spending time on a page & clicking on available links. 

In terms of good versus bad, a high bounce rate isn’t always a bad thing. A good bounce rate và a bad bounce rate are relative sầu terms whose definition can change according to different criteria, including subjective sầu ones. For example, according to Google:

If the success of your site depends on users viewing more than one page, then, yes, a high bounce rate is bad ... On the other h&, if you have a single-page site like a blog, or offer other types of content for which single-page sessions are expected, then a high bounce rate is perfectly normal.

Another way to think about this is to lớn think about a site’s structure. Let’s consider an ecommerce site. The homepage might have the highest bounce rate out of any page, for instance, because you want your visitors khổng lồ stay on landing pages where they can make a purchase, like a hàng hóa page. 

So, what is a good bounce rate? A bounce rate of 56% khổng lồ 70% is on the high side, although there could be a good reason for this, & 41% to 55% would be considered an average bounce rate. An optimal bounce rate would be in the 26% lớn 40% range.

You can easily check a page’s bounce rate using our Traffic Analytics Tool, which also reveals a page’s average visit duration, page visits, và the total number of unique visitors. 


tỷ lệ thoát Rate vs. Exit Rate

When discussing bounce rates, another term that frequently comes up is the exit rate. The difference between a bounce rate and an exit rate is sometimes not well understood since the two are somewhat similar. If the bounce rate is the number of single-engagement sessions a webpage has, the exit rate is the number of people departing a specific page, even if they didn’t originally l& on it.

So, if a person lands on page 1 of your site and hits their browser’s bachồng button khổng lồ the referring page, that’s a bounce. But if they lvà on page 1, go khổng lồ page 2, và then quit their browser or jump to another site, that’s considered an exit. Because they clicked khổng lồ another page from page 1, that can’t be considered a bounce. Neither can page 2 since that’s not the first page the person landed on.

In terms of analysis, a bounce may indicate a lack of interest in a site, but a high exit rate could indicate you’re having problems with conversion rate optimization (CRO). Although someone has shown enough interest in your site to lớn visit more than one page, they’re likely going baông chồng to the tìm kiếm engine to find the answer they’re looking for. 


How to Lower tỷ lệ thoát Rates

If you want to lớn lower your bounce rate, you should consider what can negatively impact your bounce rate, including:

Slow page speed Pop-ups Unnecessary plug-ins Poor usability Title tags và meta descriptions that aren’t properly optimized Blank pages & technical errors Low-unique content  Pages that aren’t mobile-friendly Improperly implemented Google Analytics setup

So, faced with how khổng lồ get a bounce rate down, there are several things you can vì. Here are a few of the most important ones:

Review Pages with the Highest Exit Volumes

In Google Analytics, navigate to Behavior > Site Content > Exit Pages lớn find the pages with the highest exit volumes. This will reveal the pages where people most often abandon your site & let you know who is landing directly on an exit page or coming from another page on the site. Both kinds of information will help you make changes to improve your bounce rate.

đánh giá In-Page Analytics

Remember that you can easily kiểm tra a page’s bounce rate using our Traffic Analytics Tool, but you can also run the page through Google Analytics if you want a more nuanced look. 

With Google Analytics, you can review bounce và exit problems from different levels. The “All Pages” report provides the bounce rates for individual pages, while the “Audience Overview” report provides the overall bounce rate for your entire site.

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You can also use the “Channels” report to see the bounce rate for each channel grouping, and the “All Traffic” report provides bounce rates for each source/medium pair. After making changes, you can turn lớn the Optimize tool to lớn thử nghiệm different versions of your site pages to lớn determine which ones encourage greater user engagement.

Cheông chồng Time on Site

To underst& your bounce rate data, you need lớn take it in context with other metrics. For example, it’s important to lớn vày a cross-comparison with time-on-site metrics. This can help you determine whether a problem is sitewide or just on a particular page. If you have sầu a blog page with a high bounce rate and low time on site stats, you know that the nội dung isn’t doing its work.

Utilize A/B Testing 

If you’ve developed improvement strategies for your site, A/B testing is a great way to see which ones work best. You may have two different sales pages for a hàng hóa — Page A và Page B — with different designs & calls-to-action (CTAs). Running an A/B demo means you would show one page khổng lồ half your visitors & the second khổng lồ the other half. The results should reveal which page keeps visitors on your site for a longer time period. 

Optimize for Mobile

With the rising number of people accessing the website from mobile devices & Google prioritizing điện thoại, your site must be optimized for this kind of traffic. A good site design means nothing if a page takes a long time to load on a smartphone, sending the user to lớn find other sources for what they want.

Make Your Pages Easy khổng lồ Read

You have a dense gray page of type & a high bounce rate — no surprise. You need to make the page more inviting and readable with greater use of white space, larger font sizes, subheadings to break up nội dung blocks, and shorter, easy-to-skim paragraphs. Be more Hemingway than Tolstoy. 

Include Clear CTAs và Consider Their Placements

If you have strong, optimized nội dung on a page, you need to lớn think about the kind of action you want visitors to take. A well-placed call-to-action should spark this action.

While you can have more than one, too many CTAs can confuse or turn off people and not work. The CTA’s button placement on the page, color, copy choice, & size is critical. For example, Apple suggests CTA buttons be at least 44 pixels tall.

Revise Your Meta Description

Sometimes, reducing bounce rates is about aligning expectations. If your meta title, meta description, & page URL don’t match what you deliver on a webpage — bounce! Your target keywords should be incorporated into lớn the meta description. If someone is convinced khổng lồ visit your page because of the tìm kiếm page meta description và deliver what you’ve sầu promised, you have sầu a winning page.

Target High-Value Traffic Keywords

A keywords isn’t just a keywords. Some have sầu higher values than others. These keywords can vary according to lớn the part of the sales funnel you’re sitting in — driving traffic và establishing authority or seeking khổng lồ convert buyers whose interest you have sầu hooked. If you choose a từ khoá that drives traffic to lớn your site, you must deliver on its promise with the right nội dung.

Use SEO to lớn Improve Your tỷ lệ thoát Rate

Bounce rate is an important ranking factor, & it's an important metric to be aware of your site's health. thangvi.com provides proven SEO tools that will help change high percentages of people leaving your site lớn greater numbers engaged and ready to lớn transact business. 

Whether you want lớn do more effective sầu competitive retìm kiếm, từ khoá retìm kiếm, liên kết building, rank tracking, or on-page và technical SEO, thangvi.com provides the solutions you need. For example, with our On Page SEO Checker, enter the URL for the page you want to lớn check for từ khoá opportunities or see how well the từ khóa you have in mind will work.

The results will provide new ideas for content, backliên kết, strategy, UX, và much more. By implementing them, you can change higher bounce rates inkhổng lồ jumps for joy as you get more successful visitor engagement.