Facebook Messenger Chatbot Integration

      177

This article was originally published in March 2017. It has been updated lớn reflect new information và application features available related to lớn chatbots in June 20đôi mươi.

Bạn đang xem: Facebook messenger chatbot integration

Recently I awoke khổng lồ intense, pulsing pain in my lower abdomen. A few years ago, I would have had two options — go khổng lồ the emergency room or an urgent care facility, both of which can be costly. This time, I sought help from the telemedicine service covered by my health insurance plan, where I was able to Điện thoại tư vấn in and speak with a medical practitioner. They confirmed that I likely had a kidney stone và helped me underst& the next steps regarding treatment.

It was a great service, but I had lớn wait about two hours for the Call baông xã from the medical practitioner… và that is a long wait when you’re in pain.

We’ll get lớn how to lớn build a Facebook chatbot in a bit, but first… think about how your chatbot could help people.

What if I went online & chatted with a doctor in minutes instead of hours?

I could have.

It turns out, a number of medical chatbot applications are available — you install one on your phone, and you can get self-help diagnostic information for your ailments. Powered by artificial intelligence, you can have sầu a conversation with a chatbot & get answers to your medical questions. It can even connect you with healthcare providers in real-time.

One example of a medical diagnostic chatbot is Babylon, a subscription service available in the U.K. that offers artificially intelligent chatbot-based consultations that provide suggestions for a medical course of action.

*

How are companies using chatbots in marketing?

Dozens of brands with large kinh doanh budgets & initiatives, such as Disney, Uber, and Kayak, are using chatbots khổng lồ connect with their customers and sell more products and services.

Disney, the enormous truyền thông và entertainment conglomerate, helped promote their ‘Zootopia’ movie with a Facebook Messenger chatbot that interacted with children. The chatbot led the child through a conversation with the movie’s main character, Officer Judy Hopps, as they worked together khổng lồ catch bad guys.

*

Kayak, one of the most popular air and khách sạn booking platforms, allows you to lớn interact with its chatbots via Facebook Messenger, Slaông xã or Amazon Alexa. Kayak’s main website provides tools for searching airlines and hotels & then booking them directly. With their chatbots, they are taking their service even further: You can receive sầu budget-driven recommendations, get updates on your already-planned trips, or evaluate the best time lớn travel to certain hotspots.

Chatbots are meant to be more interactive ways khổng lồ communicate with potential customers, not merely a way khổng lồ help cthua thảm a sale. As such, Kayak has introduced more conversational functionality beyond simply booking travel.

Likewise, chatbots can be leveraged in more creative sầu fashions to lớn generate leads.

Using chatbots to generate leads:

Traditional lead generation for both B2C và B2B sale involves a lot of advertising & calls-to-action, such as “tải về this ebook,” khổng lồ capture the lead for a sales follow-up.

Enter chatbots.

*

With 68 percent of online adults in the United States on Facebook, according khổng lồ Pew Research, you can likely get your chatbot in front of your target demographic if you create a chatbot for Facebook. While Facebook Messenger is the leading platform for chatbots, there are also a number of other platforms available today. You can build chatbots using HubSpot, Slachồng, Skype, PureChat, Drift, và many others.

Any sản phẩm or service that has a high level of pre-purchase decision-making, such as tự động sales, real estate or enterprise software, can gain immense value from a chatbot. Because your prospective sầu customer is likely doing a fair amount of online retìm kiếm into which sản phẩm khổng lồ buy, it makes sense to build a chatbot that helps answer questions for them, in a smart & conversational way.

Somewhere in the conversation your chatbot can offer a downloadable guide — all the prospective sầu customer needs khổng lồ vị is provide some tương tác information, và the guide will be sent lớn them. Assuming your chatbot provides value to lớn the consumer when your salesperson reaches out khổng lồ discuss the sale, they will have already had a favorable interaction with your brand.

Building a chatbot khổng lồ engage leads and customers is a fairly simple process — in fact, it can be done by anyone with some basic tech chops. #MarTechBen | #ContentMarketing | #Chatbot Clichồng To Tweet

7 examples of chatbots for lead generation:

Chatbots have been available for some time, but businesses have sầu only begun to lớn adopt them for lead generation purposes heavily within the last several years. To help you get a better idea of how you can leverage chatbots for lead generation, I’ve made a danh sách of chatbots I’ve sầu either built for clients or that I’ve dreamed up and intkết thúc to lớn build.

Despite chatbots having been around for some time now, lead generation via chatbots is still a very new technique. Not many people are leveraging them, và so there is still very much an early adopter advantage that you can get from launching a chatbot for lead generation.

To help you get a better idea of how you can leverage chatbots for this purpose, I’ve sầu made a menu of chatbots I’ve sầu either built for clients or that I’ve sầu dreamed up and intend to build.

Why am I not worried about sharing these with you?

Because I honestly feel that with time, all of these ideas will be on the market, and there is no reason lớn hold your cards cchiến bại to your chest in this game. There is still plenty of lvà to be claimed!

*

Examples of chatbots that can be used for lead generation:

1. Real estate agent bots

Real estate agents rank aước ao some of the most lead-hungry professionals out there. It is amazing what real estate agents will pay for a svào lead. I know, because I have an interest in real estate for my own personal investment. I built a bot for a client that helps potential home-sellers evaluate whether or not to sell their homes on their own, or if they need help from a real estate agent.

I’ve done several bot-building training sessions with this real estate agent bot example. If you’re interested in seeing more on this, be sure lớn read through to lớn the over of this article as I will giới thiệu an actual template you can copy and use for your own clients.

2. Loan calculator bots

Financial institutions that provide consumers or businesses with loans are always looking for ways lớn get more applications. Why not offer a loan calculator? After running the calculation in the chatbot, open up a dialog & offer a piece of miễn phí nội dung, such as a guide on the “Ten things khổng lồ ask a lender,” in exchange for a contact’s email address.

3. Life coach bots

A chatbot can be used khổng lồ provide or offer free advice in the areas of coaching, psychology, or other forms of personal development and mental health.

4. Politician bots

Several of my state-level politicians have sầu started khổng lồ reach out to lớn me, as their constituent, khổng lồ keep in touch via YouTube and/or tin nhắn updates on what they are doing in the state legislature. They have sầu my tương tác details because I’ve sầu participated in the democratic process và given them my tương tác details.

What about the thousands of other constituents in their district that they can’t reach? In steps a bot that updates their voters in real-time via Facebook Messenger. And the great thing about Facebook is that it allows you to lớn draw tight geographic fences around areas you want to lớn advertise in. A politician can set targets around her district, buy ads, get people into lớn her chatbot, và can take a more proactive approach and voice with her constituents, all of which can increase her chances of getting re-elected.

5. Investment advice bots

The financial planning industry is very competitive for new business. Advertise a guide on Facebook that is sure to whet the whistle for potential investors. Then, when they cliông chồng your ad, it will take them into lớn a chatbot. From there, capture their email addresses, & you’re gold!

6. trang chủ services bots

Regardless of the type of home page service you offer (or that your client offers), you can help automate quotes và lead generation for potential new customers. You can also provide trang chủ improvement advice through a chatbot khổng lồ help you increase the number of new leads.

Xem thêm: Ứng Dụng Show Hàng Trực Tiếp, Live Stream Video Chat, Show, Record Advice

7. Appointment-setting bots

If you are involved in an appointment-heavy industry (hair salons, medical or dental offices, law firms, and so on), then you can leverage a chatbot as a method for current customers to book spots on your calendar. Simply opening up a dialog with your customers via Facebook Messenger will allow you to lớn proactively reach out to lớn them to follow up, solicit reviews và feedbaông xã, và to lớn run “refer a friend” promotions.

How to start building a chatbot:

Years ago, chatbot-building was quite the task. It used lớn require coding knowledge, which often involved working with a skilled developer. By using Facebook Messenger, for example, you used to lớn have sầu khổng lồ work directly with Facebook’s developer console to build a chatbot. However, over the years as chatbot functionality has become more widely used and available, building them has become significantly easier.

There are dozens of chatbot-building solutions out there, with three of the most popular for Facebook Messenger chatbots being Chatfuel, ManyChat, and Dialogflow (formerly called API.ai). Each of these solutions provides point-and-clichồng, no-coding-necessary options for creating an interactive sầu chatbot on the Facebook Messenger platkhung.

The big difference between ManyChat, Chatfuel, & Dialogflow:

ManyChat is also easy khổng lồ use, và has come a long way in terms of robust features, usability, and integrations. After reviewing a number of customer testimonials, và experiencing ManyChat first h&, ManyChat & Facebook work closely together to lớn ensure that hàng hóa features, functionalities, và improvements are made regularly to lớn provide users with the best possible experience.Dialogflow has also come a long way in terms of robust features & usability. Dialogflow used to come with a bit of a learning curve, however, today it is simple, easy to use, and doesn’t require coding. Dialogflow also offers a friendly user interface and supportive supplemental documentation to help beginner users learn và be successful with the platsize. I recommkết thúc it for organizations that have more resources & are looking for a more powerful chatbot that can interface with their e-commerce solution or other enterprise-cấp độ tools.

How much vì chưng these tools cost? All three tools are available for không tính phí, up to a certain limit. For example, Chatfuel claims, that if you expect to see at least 500 users or more, then the paid Pro plan is recommended. Although ManyChat also offers a không tính tiền version, it is somewhat limited. ManyChat’s miễn phí version is recommended for businesses or marketers that are new lớn building & using chatbots. Dialogflow offers a “Standard Edition” for không tính tiền. Similar lớn Chatfuel, their paid plans are determined based on the number of requests. For example, pricing ranges between $0.002 and $0.004 per request for text.

All in all, depending on your business’ needs, you may be able to get pretty far with a không tính tiền plan. However, even the paid plans with these of these applications are reasonably priced.

How khổng lồ build a Facebook chatbot:

Now that you have sầu a good understanding of what a chatbot is, how it can be used in lead generation, & the two leading platforms for building code-miễn phí chatbots, let’s jump inlớn actually building one.

Creating a chatbot is such a simple process that it can be done by anyone with at least some technical prowess và about 10 minutes khổng lồ spare.

Note: My “build it in about 10 minutes” clayên ổn is not promising a chatbot that will wow your potential customers. But, it will be enough time to lớn build và launch a very basic chatbot. To build a feature-full chatbot with some immersive sầu artificial intelligence that can carry on svào conversations, that will require some considerable time and effort on your part. This time isn’t spent actually building the tool, but you will be spending considerable time writing nội dung, forecasting what the most frequently asked questions are going to lớn be, etc.

*

Step 1: Connect your Facebook account khổng lồ the Chatfuel chatbot builder.

This step is super easy. Make sure you’re logged inlớn Facebook on the browser you’re going to lớn connect lớn Chatfuel in. Then simply cliông chồng the “get started for free” button on the Chatfuel homepage. It will bring up a Facebook connection page that allows you to give sầu permissions to Chatfuel khổng lồ see your Facebook information.

You need khổng lồ authorize it, & you’ll then be taken baông xã inlớn the Chatfuel chatbot builder, where you’ll select which Facebook page you want to connect lớn.

*

Step 2: Connect to your Facebook business page.

Because chatbots are tied to lớn organizations và not to individuals, you need khổng lồ have an organization Facebook page that you use to tie your Chatbot to lớn. If you don’t already have a Facebook page for the business you’re going to vì chưng kinh doanh for, you should create one. Here’s a quick guide from Hootsuite to help you get started building a Facebook business page.

Alternatively, you can also cliông chồng the “Create a Facebook page” button in the Chatfuel interface to phối up your page at this step. However, setting up a Facebook page is very important, and you need to lớn make sure you bởi vì it the right way, so I recommend going into Facebook lớn vì it và using the above-linked guide. Then come baông chồng to lớn Chatfuel.

Once you have a Facebook page, simply select it and you’re on your way.

Step 3: Walk through the in-phầm mềm tutorial.

Now that you’ve connected your page, you’ll be taken inlớn the actual chatbot builder. Chatfuel has a fairly detailed tutorial you can follow, though it’s not as good as this guide.

It does give you a good overview of the chatbot components & how to get started with their user interface. I do recommkết thúc you taking two or three minutes to lớn cliông chồng through their tutorial, as the background knowledge will help you on your way.

*

Step 4: Create your welcome message và mặc định answer.

After the brief tutorial, the next step is lớn create your welcome message. The first interaction your chatbot visitors will have sầu is with this message, so make it good.

*

It should be a quick sentence that introduces the chatbot and then asks them, “How can I help?”

Make sure khổng lồ also create a default message — something that’s shown in case the user types in a message which you don’t have AI detection set up for. It should say something along the lines of, “I’m not sure what you’re asking. Maybe some of the options below can help you.” Be sure to lớn liên kết your default message to lớn your navigation items (discussed in the next step).

From this point, you have two options:

You can have sầu a navigation-type driven conversation (lượt thích a phone thực đơn system)You can have sầu artificial intelligence set up to lớn guide the conversation

The latter is entirely possible with Chatfuel but requires considerable content development on your part. We’ll show you how you can phối up AI conversations, but in the DIY guide we provide here, we will focus on getting an MVP version of a chatbot launched using navigation buttons and prompts.

Be honest with your audience.

I’ve always been a proponent, in bot building, of having your bot admit upfront that it actually is a bot. Most chatbot builders have followed the same guideline. Up until recently, the reason for having your bot admit that it was a bot was because our consumers expect (& should be given) transparent interactions with our companies. It just seemed lượt thích the right thing khổng lồ bởi vì.

*

Recently though, it has become a law in California that your bot admits its true identity upfront… & assuming you’re not going to somehow bloông chồng your bot from working in California, you’ll need lớn comply.

Have your chatbot admit upfront that it actually is a bot. Consumers expect (và should be given) transparent interactions with your company. It's the right thing to do.