Domain authority checker


What is "trang web authority"?

"Website authority" is an SEO concept that refers to the "strength" of a given domain name.

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Some people gọi this "domain name authority," which is not lớn be confused with the Domain Authority (DA) metric from Moz. When we talk about domain authority, we"re talking about a general SEO concept that"s synonymous with "website authority".

Here at, we have a website authority metric of our own called Domain Rating. It runs on a scale from zero lớn a hundred. The higher a website"s Domain Rating (DR), the stronger & more authoritative sầu it is.

The không lấy phí tool above shows your website"s "authority" as calculated by (i.e., Domain Rating).

How we calculate our Domain Rating (DR) score

Domain Rating (DR) looks at the quantity and unique of external backliên kết to lớn a trang web.

Here"s how we calculate this metric in simple terms:

Look at how many quality domains liên kết to the target website;

Look at the "authority" of those linking domains;

Take into tài khoản how many unique domains each of those sites liên kết to;

Apply some math và coding magic khổng lồ calculate “raw” DR scores;

Plot these scores on a 100-point scale

Domain Rating doesn"t take inkhổng lồ trương mục any other variables lượt thích links spam, traffic, domain age, etc.

Learn more about Domain Rating here.

Why the "authority" of your domain name matters

Google representatives consistently deny the use of "domain name authority" as a ranking factor. But according to Google"s John Mueller, they vày have sầu a sitewide score that "maps to similar things."

Plus, when we studied the correlation between Domain Rating (DR) và keyword rankings for 218,713 domains, we found that the two correlate well.


This makes Domain Rating (authority) a useful metric by which khổng lồ estimate a website’s ability to lớn get organic traffic from Google.

Disclaimer: This is a correlation study. It does not prove sầu causation.

What is a good Domain Rating (authority) score?

Generally speaking, the higher the "authority" of your tên miền, the better.

But it"s important not lớn judge Domain Rating in absolute terms. That"s because Domain Rating is a relative sầu metric by definition. It"s not possible to lớn say that a Domain Rating of 30 is good, or 50, or 60, or 70. It"s all relative sầu.

Here"s a general rule of thumb:

Your Domain Rating (authority) is good if it"s higher than or comparable lớn similar sites.

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How to lớn improve sầu your Domain Rating (i.e., "authority" score)

Getting backlinks from more quality websites (referring domains) is the only way to improve sầu your website"s Domain Rating (authority) score.

But improving your site"s "authority" should never be your primary goal.

You should instead focus on earning backlinks from strong pages on reputable sites in your industry khổng lồ the pages that you want to rank in Google. That"s because there"s a clear correlation between the number of referring domains to lớn a page và the amount of organic traffic it gets.


The correlation between referring domains và tìm kiếm traffic (~9trăng tròn million pages studied).

Furthermore, we found that the number of referring domains to lớn a page is the strongest correlating backlinks factor as far as rankings are concerned.


How lớn use "trang web authority"

Here are two good uses cases:

1. Benchmarking against your competitors

If your website "authority" is higher than that of your competitors, then your site is stronger than theirs in terms of "liên kết popularity."

For example, has a Domain Rating of 88. has a Domain Rating of 91.

That"s because it has more backliên kết from websites with strong links profiles, which leads lớn a higher "authority" score (as measured by

TIP. If two websites have the same Domain Rating, then you should use Rank (AR) to judge their relative strength.

Comparing your Domain Rating to lớn other websites in your industry can tell you whether your competitors are doing better or worse than you. If they"re doing better, then you may want to analyze their backlink profile in Site Explorer for untapped links opportunities.

2. Vetting links prospects

Google cares more about the "strength" of the linking page than that of the linking domain name. Still, pages on high "authority" domains tover khổng lồ be stronger than those on low "authority" sites.

For that reason," Domain Rating is a good proxy by which lớn judge the relative chất lượng of links prospects.

Still, never judge the quality of a trang web on site-wide "authority" alone.

You should also consider the following:

Do they have high-quality backlinks?

Do they have sầu lots of pages? (fewer is usually better)

Do they liên kết out to lớn a lot of websites? (again, fewer tends to lớn be better)

Are they publishing high-unique content?

Is this trang web likely to lớn still be around in six months? A year? Five sầu years? Does it get any organic traffic? Is this website topically-relevant to yours?