How to become a copywriter & earn six figures+ in 2021

Businesses are hiring copywriters lượt thích crazy.Good copywriters can easily earn six figures.Most copywriters today work remotely.Copywriters don’t need formal training or education.

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In this guide, I’m going khổng lồ teach you, step by step, how to become a copywriter & earn six figures và beyond.

I’ve been a freelance copywriter since 2013. I went full time in năm nhâm thìn and earned around $80k. I netted around $130k the following year and $220k in 2018.

I’m certainly not the best, the fasdemo, or the smarkiểm tra. I know copywriters who hit six figures in their first year & were well past $300k by year three.

But unlượt thích many people who succeed for one reason or another, I have sầu a very good understanding of WHY I was able to hit my goals và grow my business.

As a result, in this guide, you aren’t just going to learn how I become a six figure copywriter. You are going to learn how you can become one as well.

Let’s get started.

After finishing this post, I decided to lớn exp& the training presented here inlớn a more in-depth copywriting crash course. I’m currently offering it for không lấy phí, so if you’d lượt thích to take advantage of that, click here to lớn grab it free.

What Is A Copywriter?

A copywriter is someone who is paid to write “copy” – words designed lớn prompt action.

Copywriting is always connected to lớn the act of promoting or selling a business, organization, brand, hàng hóa, or service, which makes it, by definition, a khung of marketing.

Copywriting can take a wide variety of forms:

AdvertisingWebsitesEmailsBlog postsLanding pagesBrochuresPresentationsVideo scriptsHeadlinesProduct descriptionsLead magnetsWhite papersEtc, etc, etc

What makes it “copy” is that it’s intended to drive sầu an action.

Sometimes, you want lớn drive an action immediately. This type of copywriting is referred to as “direct response copywriting”.

Examples of direct response copywriting include:

A Twitter ad designed to lớn get an ad clickA billboard designed to make you turn at the next exit & visit the establishmentA trang đích designed khổng lồ get an email signupAn gmail designed to get a message in “reply”A hàng hóa mô tả tìm kiếm designed khổng lồ drive sầu an “Add khổng lồ Cart” click

Sometimes, immediate action isn’t the goal. The reader might not be in the position to lớn take immediate action when they see your copy, or having them take immediate action might not be the priority. This type of copy doesn’t have sầu a snappy name, but the concept of marketing now for results down the road is essentially branding.

Examples of branding-focused copywriting include:

A magazine ad designed lớn expose readers to the brandA blog post designed to educate & connect with the readerA white paper designed to establish the brand’s authority

These types of copywriting want an action at some point:

The magazine ad wants the reader to think about the brand và buy down the road.The blog post wants the reader lớn recommend the blog to lớn others, signup, or buy at some point.The White paper wants the reader to purchase from the brvà or refer a purchase down the road.

The difference is that this type of copywriting isn’t designed to drive sầu an immediate action, & that’s important, because attempting lớn drive an immediate action is counterproductive sầu in many kinh doanh scenarios.

Imagine if every blog post you read tried to lớn get you lớn buy something immediately. Imagine if every blog post was so focused on getting your gmail signup that it cut off the article’s key conclusion & made you signup khổng lồ read it.

Both branding scenargame ios and direct response scenarquả táo 3D an important part of the kinh doanh process.

The 3 Types of Copywriting Jobs

If you want to tap inlớn all that copywriting demand, there are three main ways to bởi it:

Work as a staff copywriter at an agencyWork as a copywriter for an in-house sale teamBecome a freelance copywriter

If you want a deep look inkhổng lồ how much each of these roles can earn, kiểm tra out my guide to copywriter salaries.

Here’s the TLDR:

Agency copywriters start at an average of $47k and work up to an average of $88k.In-house copywriters start at an average $48k and work up khổng lồ an average of $84k.Freelance copywriters are all over the place, but more than 20% are doing $100k+.

Landing an entry-màn chơi copywriting job is just a matter of drafting a good resume and acing your interview… you know… typical job stuff.

And if you live in a larger city or just get lucky with a copywriting job opening up near you, I would definitely recommkết thúc going for it and trying to spkết thúc around 2-3 years there. In an entry level position, you are essentially getting paid lớn be trained.

That said, this article isn’t about “how to lớn become a copywriter & make $80k after 10 years”.

I promised you six figures, & if you want to hit that $100k mark in the next calendar year, there is only one viable option for you as a copywriter…

How To Become A Freelance Copywriter

If you want khổng lồ really make ngân hàng in the next 12 months, freelancing is the only viable option.

And frankly, that’s a good thing.

People lượt thích to think that employment is more stable, but that’s not really true.

You don’t control your salary.You don’t control your job security.You don’t control your process.You don’t control your time.You don’t control who your trùm is or how they manage you.

Becoming a freelance copywriter means you take control over và responsibility for all of these things simultaneously.

It’s not easy, especially at first, but if you persist, you will find yourself with absolute control over your career và finances khổng lồ a degree you never previously believed possible.

If you want lớn learn how to become a copywriter, follow these 5 steps:

Learn the basics of persuasive writingLearn these 6 core copywriting skillsLvà your first few clientsDevelop & refine your freelancing processBuild a stream of recurring leads

These steps aren’t easy, but they are all you need khổng lồ become a successful copywriter in 2021.

Let’s dive sầu deeper into lớn each step.

1. Learn the Basics of Persuasive sầu Writing

Approximate Timeline: 2 hours

At its core, copywriting is simply persuasive writing.

You are writing words intended khổng lồ influence the actions of your readers.

This is why copywriting is such a universally beneficial skill. The ability to lớn persuade via writing has virtually limitless applications, regardless of job, role, or industry.

Learning the basics of persuasive writing is your first step to becoming a copywriter, & there are tons… and I means TONS… of resources available lớn help you accomplish this.

Don’t feel lượt thích you need to read them all.


(Tweet credit: Dave sầu Harland)

If you pursue a career in copywriting, you will spover the rest of your life mastering persuasive sầu writing. There is no ceiling to this skill, so don’t treat it as a prerequisite. Simply work your way through the basics and then keep moving forward down this menu.

So what are “the basics” & where can you find them?

Well, here’s where I’d recommend starting:

These will give sầu you a solid feel for what persuasive writing is all about. Dip your feet in và then move on to lớn the next step.

2. Learn The 6 bộ vi xử lý Core Copywriting Skills

Approximate Timeline: 12 hours

All copywriting is persuasive sầu writing, but notoàn thân is ever going khổng lồ pay you for “persuasive sầu writing”.

If you want khổng lồ make money, you need lớn be able khổng lồ utilize your persuasive writing abilities in writing specific types of copy that are in high demvà.

I’ve identified six copywriting skills that are always in dem& and constitute what I would consider “core skills” in the copywriting world. You can build your entire career on any 2-3 skills from this list, so don’t feel the need to lớn try and learn all six, but practicing all of them certainly can’t hurt.

Learn how to write a headlineLearn how to lớn write a value propositionLearn how lớn write a landing pageLearn how to write a sales emailLearn how to write an advertisementLearn how khổng lồ write a đoạn phim script

Headline Copywriting

Headline writing is the only skill on this danh sách that I consider absolutely essential for every single copywriter. It’s also the only skill on this menu you are probably never going to get paid for directly.

Virtually every type of copywriting you vị is going lớn include a headline of some sort, và the quality of that headline will have sầu a disproportionate effect on the success of the entire project. The better your headlines, the more clients you’ll land & the better work you will bởi for those clients.

Learn how to write a headline.

Value Proposition Copywriting

A value proposition is a concise statement that communicates what a business is offering, it’s value, and who it’s intended for.

For more complex products và services, simply producing a concise statement that adequately captures the offer is a challenge unkhổng lồ itself.

For simpler products and services, there is an art khổng lồ being able to communicate the brand’s chất lượng value via concise, punchy phrasing.

While it’s not common for businesses to hire copywriters specifically to work on their value propositions (although I’ve sầu had a handful of clients lượt thích this), being able to lớn craft a svào value proposition is an integral part of writing trang đích cần seo and website copy, và also comes inlớn play in numerous other forms of copywriting.

Most importantly, it’s one of the single best ways khổng lồ get a client excited about your writing. Business owners often struggle to lớn quickly & succinctly articulate the value of their business, so helping them put together a strong value proposition will immediately create “buy in” toward you & your writing.

Learn how to write a value proposition.

Landing Page Copywriting

I would consider trang đích cần seo copywriting khổng lồ be the “bread & butter” of online copywriting. Every business needs a website, & the success of every website revolves around the success of a handful of landing pages.

For example, here on my own trang web, there are three important landing pages:

If these pages perform well, my business performs well. Period.

Every trang web has pages lượt thích this, & to be honest, we could even exp& this concept lớn include all core trang web pages.

The main point here is that trang web and trang đích cần seo copy is in high dem&. Plus, since it’s theoretically a one-time expense, & the online success of the business revolves around the website copy, businesses are willing lớn pay a pretty competitive rate lớn make sure they get it right.

If you can vì chưng a great job at writing website and particularly trang đích copy, you will never be out of work as a copywriter.

Learn everything you need to lớn know about website copywriting.

E-Mail Copywriting

Similar lớn landing page copy, gmail copywriting is in high demand. Everyone needs it, but unlượt thích website copy, they need more of it every month.

While tin nhắn copywriting has never been a large part of my client work, I know quite a few successful copywriters who bởi emails pretty much exclusively. The ongoing nature of the work makes it easy lớn fill up a schedule and build recurring income.

It’s also a breeze khổng lồ track email “opens” và clicks, making it easy lớn measure your performance, improve your craft, and demonstrate the value you are bringing to the client.

Plus, with thousands of templates & case studies publicly available, tin nhắn copywriting is probably the single best starting point for new copywriters.

Learn everything you need khổng lồ know about gmail copywriting.

Ad Copywriting

Ad writing is the godfather of copywriting, & it’s more prevalent today than it’s ever been before… by leaps và bounds.

The good news is that there is never-ending dem& for ad copywriting.

The bad news is that most of it, from what I can see, isn’t being done by freelance copywriters.

You basically have sầu two major types of ad writing taking place:

Corporate adsSmall business ads

Corporate ad writing is done primarily by junior copywriters within advertising agencies & firms. They don’t get much credit… và they don’t make much money.

Small business ad writing is done primarily by PPC (pay-per-click) service providers. These are your Facebook Ads or Google Adwords “gurus”. You don’t pay someone to lớn write ads for you. You pay someone lớn advertise for you, and they do the writing as part of the job.

Granted, this isn’t my wheelhouse, so I might be blind khổng lồ certain niches of opportunity, but from where I’ve been sitting the last six years, if you want to write ads, you’ll have sầu better luông xã as a PPC speciadanh mục than an “ad copywriter”.

And lớn be perfectly honest, if I had lớn start my career over from scratch today, mastering PPC would probably be the path I’d choose. But regardless of all that, ad copywriting is indisputably a staple in the market right now, and I’m sure there are freelancers somewhere making bank off ad writing.

Learn how khổng lồ write an advertisement.

Video Script Copywriting

Finally, we have video scripts. I’ve written some stupidly high performing emails and some solid ads, despite neither of them being a huge chunk of my client work.

I’ve sầu never written a video clip script… well, at least not one worthy of being called a đoạn phim script.

I can’t give sầu you much in the way of advice here, so I’ll just say this: đoạn Clip script demand is insane, và there are very few copywriters specializing in this field.

There are multi-million dollar markets built around webinars and dedicated khổng lồ teaching people how lớn build a business through webinars. Every single webinar lives và dies by the script.

300 hours worth of đoạn Clip are uploaded to YouTube alone every single minute, most of it with the ultimate goal of making money. These videos all need scripts if they want lớn outperkhung their competitors.

This market is prime for the taking, & if you’re someone who is plugged into lớn communities that revolve sầu around video clip, it might be the perfect option for you khổng lồ pursue.

Here’s the best resource I’ve sầu found on writing đoạn phim scripts.

Again, your goal here isn’t khổng lồ master or even learn all six of these. Start with 2-3. I’d recommover that you learn how to lớn write both headlines và value propositions first và then select a third option as the core service you will build your copywriting business around.

3. Land Your First Clients

Approximate Timeline: 3 months

There’s really only so much you can learn from reading about copywriting. 90% of learning to write copy comes from actually writing copy.

You may have sầu noticed that the approximate timelines for the previous two sections were measured in hours.

That wasn’t an accident.

While it’s certainly essential khổng lồ consume some of the fantastic materials out there on copywriting, once you’ve sầu spent 12-15 hours reading, you’ve learned as much as you’re going khổng lồ learn just from reading.

Now it’s time to start doing. It’s time to lớn start writing copy, landing clients, và writing more copy.

If you’re the responsible type, your first thought is probably, “Wait a second, how am I supposed khổng lồ charge people to write copy if I’ve never written copy before?”

Well… you’re not.

Or at least, whether or not you get paid (or how much you get paid) is irrelevant.

You need practice. Real practice.

Start With 3 Practice Projects

The first thing you should do is write the copy for your own copywriting business. If you are going to lớn be a freelance copywriter, you are a real business owner with a real need for effective sầu copy.

Start there. Project #1 in the books.

Next, have sầu an established copywriter take a 5 minute look at your copy và give sầu you some feedbaông chồng. I don’t care if you don’t know an established copywriter. Find one on Twitter và message them.

Just like dating, some of them will probably say no. Who cares? Keep asking.

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Next, write new copy for two additional businesses. If you have friends with businesses, write copy for them. They don’t need to lớn be interested in paying you or even using the copy. The goal is for you lớn practice & get feedback from relevant people. Get as much feedbaông chồng as you can get.

Once you have sầu written copy for 3 businesses (including yours), it’s time khổng lồ start looking for paying clients.

L& Your First Paying Clients

Notice I didn’t say “high paying clients”. You are looking for anyone who will flash a $trăng tròn at you in exchange for work.

“But Jacob, I’m a naturally talented writer & I deserve sầu khổng lồ be fairly compensated.”

No, you don’t.

You suông xã at copywriting.

Your copy is literally worthless garbage. If you are a top 10% natural talent, your copy will remain garbage for the next 3 months. If you are a bit more average, your copy will remain garbage for the next 6 months.

And guess what?

That’s okay! People paying $trăng tròn, $100, $200, etc. for copy are asking to lớn receive literally worthless garbage.

It’s a perfect fit!

If you want khổng lồ hit six figures as a copywriter, you need lớn “git gud”… legitimately good… at copywriting as fast as possible. That comes from doing và learning, not from fishing for higher paying clients.

Within 24 hours of publishing this article, freelance copywriter Favour Abalogu emailed me the following thoughts:

I really appreciate you addressing the pay issue for beginning writers. A lot of accomplished copywriters out there today make it seem like taking low-paying gigs, even as a beginning writer, is always a bad choice. It’s become something of a taboo, và it definitely hindered my growth in the early years.

I was stuông chồng in the cycle of feast-or-famine for well over two years because I was MAJORLY on the lookout for those big fish, even as a beginning writer. Unfortunately, the big fish didn’t give sầu a damn about whether I existed or not. Simply put, my writing was lame, and no “big fish” was ever going to hire me until I was able to lớn deliver much better copywriting.

Eventually, I was able to elevate my copywriting game & start working with bigger, higher paying clients, but my career would have sầu progressed far more quickly if I had just focused on gaining experience and improving my work from the beginning.

Favour’s story couldn’t summarize my thoughts on this topic any better. If you are ready to stop chasing unicorn gigs and starting gaining real experience, here’s a few great ways lớn lvà some cheap-ass clients:

Pitch job listingsProbe your networkNetwork online và offlineCold pitch prospects

These methods are going khổng lồ power your business through the first year, well past your garbage stage.

For your 3-6 month garbage period, I’d recommend spending the majority of your time pitching job listings. Here’s some good places to find gigs:

You will find some chất lượng gigs here along with a ton of garbage. Take everything you can get. Don’t be picky.

Here’s a great visual from Jimmy Daly that perfectly illustrates what your response lớn projects should look like over the course of your career.


Take everything you can get & then write for each project like it was your dream gig.

The people you will be working for probably don’t deserve the effort, but YOU do deserve to lớn get the most out of your practice time.

You might even come across some great clients who grow with you and kết thúc up working with you for years lớn come.

After you pass the 3 month point, you can begin spending more time offering khổng lồ vì work for your network, building your network with the goal of new leads, và even cold pitching prospects.

Don’t underestimate any form of outreach. I landed the 2nd biggest gig of my entire career simply reaching out to an agency I came across via a Facebook ad và asking if they needed copywriting help.

With your first 3 months in the books, it’s also time lớn begin acting like a legit freelancer.

4. Refine Your Freelancing Process

Approximate Timeline: 2 hours

Over the last 3 months, you’ve bumbled your way through the entire freelance gamut.

You’ve talked with clients, closed sales, collected payment, delivered work, edited work, realized you needed more info than you requested, hit deadlines, missed deadlines, had clients praise your effusively, had clients yell at you even more effusively… you’ve sầu been there, done that.

Now it’s time lớn use all that experience to lớn map out your freelancing process & start being intentional about everything that you vày.

Here’s what you need khổng lồ bản đồ out:

How you bring in leadsHow you cthua kém salesHow you collect the needed project detailsHow you collect paymentHow you work with the clientHow và when you deliver workHow you gauge success of the project

Your goal here initially isn’t to figure out how lớn vày all these things perfectly. You are simply mapping your current process.

Next, danh mục out any problems you’ve been having, such as:

I’m having trouble consistently finding new leads.I’m getting good leads but not closing many of them.Some clients don’t sover much info, and I struggle lớn complete the project.Some clients are really difficult khổng lồ work with for _____ reason.I often feel really cramped for time on projects.Clients are constantly pestering me about where I’m at in the project.

Now that you’ve sầu mapped out your process và problems, you can start refining your process, both in the short term and the long term.

An example of a short term improvement might be realizing that you aren’t setting clear expectations for clients, so you create a standard email template that you use after (or before) closing a sale that lists out exactly what the client can expect.

An example of a longer term improvement might be realizing that leads are inconsistent & you need to lớn build a more sustainable method for bringing in new leads. This is a pretty comtháng struggle for new copywriters, & we will address it directly in the next section.

But before we tackle that, I’m going to lớn give sầu you a quick overview of my freelancing process to lớn help you in mapping out your own.

New leads tương tác me via my trang web.I Review their needs, provide them with a quote, & set expectations for the project.I then work collaboratively with them to lochồng down their core value propositions.Next, I complete a first draft of the project & deliver it khổng lồ the client, either all at once or in pieces, depending on the kích thước of the project.I work with them lớn edit the copy until they are fully satisfied.For larger projects, I then send a final invoice.

As you can see, this isn’t a sprawling, 20 page document. It’s literally 7 bullets.

If you ever get to the point where you start hiring employees or contractors khổng lồ work for you, you might need a more detailed style of process mapping, but for your own purposes as a solo freelancer, it doesn’t have to lớn be complicated.

5. Build A Recurring Leads Channel

Approximate Timeline: 1 Year

If you want to make real money as a freelancer, you need a consistent, recurring inflow of quality leads.

This takes time.

Assuming you vì everything right, you are still looking at between 9-18 months khổng lồ create a channel that can bring in six figures worth of leads per year.

There are four primary options for copywriters seeking to build out their own recurring leads channel:

SEOLinkedInHigh-End Guest BloggingPaid Advertising

Search Engine Optimization (SEO)

The goal of Search Engine Optimization (SEO) is to get Google khổng lồ send leads khổng lồ your website monthly, weekly, and even daily. You accomplish this by getting your site to lớn rank for tìm kiếm terms that are relevant khổng lồ your business.

In my personal opinion, nothing currently beats SEO as a leads channel. It’s how I built my own business, và once I figured out how lớn bởi vì it right, I was able to achieve reasonable results fairly quickly, good results within a year, & incredible results over a handful of years.


I can also continue scaling this channel indefinitely, which is part of what I’m doing by publishing this article. This article will rank on the front page of Google for the search query “how khổng lồ become a copywriter” within 3 months (update: I originally published this in January 2019 & sure enough, I was on the front page by April. I then predicted to me email subscribers that I would be #1 by August, and I predicted it perfectly. This article now ranks #1 for “copywriter” as well, which is fun).

Basically, SEO has a ton of pros for copywriters:

Lots of business owners seek lớn hire copywriters via searchHighly scalable channelGoogle’s algorithm has remained relatively stable for trăng tròn yearsYou can tap inkhổng lồ nibịt tìm kiếm results relatively quicklyMost of the work is writing (great for copywriters)

But it also has its cons:

Requires a range of non-transferable skills lớn exexinh đẹp effectivelyTakes a relatively long time lớn scale compared to other channelsGoogle is increasingly stealing traffic away from content creators

Part of the reason I feel like SEO is the best channel for copywriters is that it synergises very well with blog writing, which I also advise copywriters to offer. Writing both không tính phí guest posts and paid blog content doubles as both advertising for your services as well as backlinks for your SEO campaign. But you miss out on the backlink benefit if you aren’t actively pursuing SEO.

Here’s me on the Do You Even Hustle? podcast, where I explain pretty much everything I know about SEO:

Until this last year, I would have told you that SEO is the undisputed leads channel for aspiring copywriters, but over the last 12 months, a new contender has become arguably a better choice, at least in the short term.

LinkedIn Audience Building

LinkedIn has always been an intriguing platkhung for business lead generation, but up until a year ago, it wasn’t really the type of place where someone could build a profitable following.

That all changed last year when LinkedIn revamped its algorithm và suddenly, organic engagement was alive sầu & well. I noticed the same types of posts attracting tons of engagement, so I decided khổng lồ see if I could play the game và make some nội dung go viral.

My first attempt was a sarcastic parody of these types of posts. It got 897 likes & 150 comments.


My second attempt was a more serious post but with some blatant clickbait. It grabbed 1,083 likes, 92 comments, and over 100k views.


That’s pretty insane engagement for diving straight in with no existing audience. I tried posting some more straightforward stuff as well, which grabbed between 20-40 likes a pop with a handful of comments.

In hindsight, this should have sầu been enough engagement for me to spover a few months exploring LinkedIn as a lead gene channel, but my bias against social truyền thông at the time, as well as my personal distaste for the styles of content that were most popular on the platkhung, caused me lớn bail on the channel.

Today, I personally know three different copywriters who have sầu built their monthly income lớn $15k+ almost entirely through their LinkedIn following. They consistently post straightforward, helpful nội dung, and engage positively with people in their niches. One of these copywriters, Michal Eisikowitz, was gracious enough to lớn hop on a Điện thoại tư vấn và nội dung the story of how she built a recurring leads channel using LinkedIn và a fantastic writer website.

You can follow Michal on LinkedIn by clicking here. The “30 Days Social” resource she mentioned in our interview is freely available from LinkedIn here. And the super helpful copywriter & Linked expert she recommended you follow, John Espirian, can be found here.

The TLDR here is that LinkedIn is a compelling option for new and experienced copywriters alượt thích. When compared with the complicated process of achieving organic rankings, posting 3-4 times per week on LinkedIn seems lượt thích a vastly simpler & more broadly achievable option for building out that primary leads channel.

Let’s reviews the pros:

Puts you directly in front of people who are likely to hire copywritersNo technical expertise or non-transferable skills requiredEfforts double as networking, which is also extremely beneficialMost of the work is writing

That said, there are two massive sầu cons, which are why I’m sour on social media in general:

Ongoing success is entirely at the the whyên of LinkedInYou’re limited in how you can present your business khổng lồ potential clients on the platform

There was once a time when people were experiencing this same cấp độ of success on Facebook. Then overnight, Facebook completely gutted organic reach, & suddenly, all that work acquiring followers was essentially rendered worthless. This could happen at any time on LinkedIn, and indeed, LinkedIn has already scaled bachồng organic reach a bit from when those two posts of mine went mini-viral.

That said, I believe the Facebook scenario is much less likely khổng lồ happen on LinkedIn for two main reasons.

First, LinkedIn owes much of its recent resurgence directly to lớn the algorithm change. It’s the new strategy that is driving growth rather than a founding strategy that was bound khổng lồ be altered at some point.

Second, while Facebook depends on direct advertising khổng lồ earn revenue, which directly competes with organic reach, LinkedIn makes the lion’s nội dung of its revenue as a recruiting platform, which depends on retaining và growing organic use and engagement. In other words, LinkedIn’s business Mã Sản Phẩm is far more conducive lớn long term organic reach.

So how does this compare against SEO?

Despite being something of an SEO evangelist, I would actually argue that SEO is in a similar boat. It’s entirely at the whyên of Google, and while Google’s algorithm has stayed on a fairly consistent course for the last 20 years, that’s no guarantee it will remain on the same course over the next 10 years.

Guessing whether SEO or LinkedIn will be the better channel for copywriters in 10 years is a bit like guessing whether Bitcoin or Ethereum will have sầu a higher market cap in the same time period. The past and present both point khổng lồ SEO having more staying power, but the future is likely to be so volatile, picking a winner is pure speculation at this point.

My recommendation is this:

If you are more of a people person và enjoy networking, go with LinkedIn.

If you are more of an introvert và just want to put your head down and get results, without needing to depkết thúc on how people respond to lớn you, go with SEO.

(I break both of these paths down in-depth via my comprehensive sầu copywriting course).

High-End Guest Blogging

High-end guest blogging as a recurring leads strategy essentially means that you are frequently publishing guest posts on high protệp tin websites.

When I say “high profile”, I mean that if you were to lớn mention the trang web to lớn 10 people in your niđậy, between 7-10 of them would immediately recognize the brand or publication.

If you haven’t noticed already, I’m a big tín đồ of doing stuff that works for you on multiple levels. I love offering blog post writing because it doubles as advertising. I love sầu SEO because it makes all the writing I’m already doing payoff 10x over. I love sầu the idea of LinkedIn as a leads channel because it doubles as networking, which is insanely valuable to lớn any business.

It’s this concept that really drives the strategy of high-over guest blogging as a recurring leads channel.

When you guest blog for a large, prominent publication, a lot of amazing things can happen:

Someone can read your post, appreciate your expertise, and hire you to lớn write copy for them.Someone can read your post, appreciate your writing style, and hire you to write for their own blog or publication.Someone can read your post, appreciate your writing style, và ask you to ghostwrite for them on a high-level publication.Your post can perkhung really well và cause the publication khổng lồ hire you to write more for them.Your post can put your name in circles that can boost your career.Your post is more likely khổng lồ rank for a tìm kiếm term và continuously expose you khổng lồ new readers every single month.

None of these things happen with high frequency on their own. Getting one blog post published lớn is very unlikely to vì chưng anything other than give you a sexy biệu tượng công ty khổng lồ throw on your content writing page. It’s very similar khổng lồ how publishing a single article on your website or writing a single post on LinkedIn isn’t going lớn bởi anything for you.

With enough posts over time, however, the trickle of benefit from each post turns into lớn a stream of leads & opportunities.

I’m a huge advocate of having new copywriters invest a big chunk of time into lớn guest blogging, for all the reasons mentioned above plus a few more:

It helps you connect lớn players in your nibít.It puts your work in front of talented editors who will often give sầu you feedbachồng and help you suchồng at writing a lot less.The link bachồng to lớn your website prime your tên miền to rank for any SEO keyphrases you want khổng lồ target.

And as we already covered, there are tons of ways guest posting can lead to paying gigs.

That said, there is a big difference between guest blogging & high-over guest blogging as a recurring leads channel, and the difference really comes down to protệp tin.

For run-of-the-mill guest blogging, the type that I did a lot of early in my career, you are simply targeting blogs in your main niches. For me, those niches were kinh doanh và marketer-focused SaaS businesses. I published well-received work on most of the top blogs in these niches and while it had all the benefits I outlined, those benefits never approached the payoff of a true recurring leads channel.

My friover Aaron Orendorff, on the other hand, pursued what I’m coining here as “high-kết thúc guest blogging as a recurring leads channel”. His Twitter background image gives you a small taste of what I mean.


What you are seeing here is not a few of the top publications in a specific sale nibít. You are seeing most of the top publications across the kinh doanh, business, and ecommerce industries.

And Aaron didn’t just write once for these sites. He’s written multiple times for many of them, & for the smaller blogs on that các mục, he’s responsible for some of their highest performing content of all time.

Every one of these sites is HARD to write for. It’s hard lớn even get considered for many of them. I’ve sầu tried lớn get top notch nội dung on Forbes and Inc. several times, with absolutely no success whatsoever, and while I can whine all day about how stupid that is when both websites publish literal garbage on a daily basis, the fact remains that getting into lớn these circles và getting published on these types of publications is no cake walk.

Aaron’s prolific guest posting took him to six figures in his first year as a freelance copywriter and had hlặng up lớn $20k per month when we did the interview below during his 2nd year. In this interview, he breaks down what led lớn his success & how his guest posts on the highest protệp tin sites resulted in the most financial benefit (the audio from my kết thúc is pretty garbage, sorry).

I don’t actively recommover this strategy lớn new writers for a few different reasons.

First, your skills are very unlikely to be at the cấp độ needed to lớn get on these types of sites. While many sites publish garbage on a daily basis, that garbage is coming from famous people and full-time staff, not from freelancers. As a freelancer, the standard of nội dung is much higher for you. Unless you are a top 5% talent like Aaron, it is very unlikely you will succeed at this strategy in your first year, no matter how hard you work at it.

Second, you are going to lớn be dealing with a lot of rejection & a lot of trial an error in your first year as a copywriter. Taking low-percentage shots at high protệp tin publications is just going khổng lồ be demoralizing unless you have sầu already built a mental & emotional tolerance for that sort of thing.

Third, in order for this strategy lớn succeed, you have lớn be an incredibly prolific writer capable of churning out a high volume of top shelf nội dung. Even copywriters who manage khổng lồ produce some great work in their first year usually vì chưng so very, very slowly and in limited quantities.

To sum it up, if you are a top 5% talent with no fear of rejection and a long history of high-volume writing, this strategy might just be perfect for you. For everyone else, I’d recommover starting with a different strategy & waiting until your second, third, or fourth year as a copywriter to lớn try this strategy out.

Paid Advertising

Last và decidedly least, we have paid advertising. Theoretically, if you can make SEO work for you, you can make paid advertising work for you.

That said, I have never met a single copywriter who uses paid ads as their primary lead channel, and nobody I know can think of anyone doing this.

So why am I even bothering to include it?

Well, I suspect that just lượt thích most ad writing tends to lớn be done by PPC specialists, the type of people who manage to make Google Ads or Facebook Ads work for them tend khổng lồ simply become PPC specialists.

As we will discuss in future blog posts, the big money in kinh doanh comes from offering fully managed sale campaigns, rather than a la carte services.

If you can create a full kinh doanh funnel, you can make a lot more than simply writing funnel copy.If you can run a full nội dung kinh doanh chiến dịch, you can make a lot more than simply writing blog posts.If you can run a paid advertising chiến dịch, you can make a lot more than simply writing ads.

My theory is that people who are specifically looking khổng lồ get into lớn advertising realize fairly quickly that running the full campaigns is something they can learn and offer fairly quickly as a freelance service provider, và that has become the de facto lớn career path on that end of the copywriting spectrum.

If advertising interests you, kiểm tra out this guide khổng lồ running an effective Google Adwords chiến dịch, và if you are a copywriter who brings in copywriting clients (not advertising clients) using paid advertising, please get in touch with me. I’d love to interview you và feature you right here this guide.

How To Become A Copywriter: Next Steps

I hope you’ve sầu found this guide helpful! After finishing this post, I decided to expvà the training presented here inlớn a 2-week copywriting course. I’m currently offering it for free, so if you’d like khổng lồ take advantage of that, enter you gmail below, and I’ll send it your way: