Cover Photo Size Helper


Even though you always help customers better understand your brand through nội dung và storytelling, the first impression they get of your company will always be visual. Between logos, website layouts or your Facebook cover photo, it’s the images that lay the foundation for your online reputation.

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That’s why having the right Facebook cover form size lets you demonstrate your personality, brand story và even purpose as a company.

The good news? With the guidelines below, it’s easy lớn optimize your Facebook header with the correct cover size dimensions.

Choosing the Right Facebook Cover Pholớn Size


The Facebook cover pholớn size is 820 pixels wide by 312 pixels tall on desktop. However, di động users will see 640 pixels wide by 360 pixels tall. The correct Facebook cover photo is the first step to lớn portraying the right image on social media.

Too big, and important parts of your content will get cropped out. Too small, and your image will look stretched & pixelated. You need an image with Goldilocks potential, something that’s just right. Here’s some more notes on having the best Facebook cover photo:

You must have a minimum kích cỡ of 400 x 150 pixels.There’s no display available on feature phones.For the best results, upload an sRGB JPG file less than 100 KB.For images with a biểu tượng logo or text, it might be best as a PNG file.Facebook Business Page dimensions are exactly the same as personal accounts.

Keep in mind that a huge portion of today’s Facebook audience is sản phẩm điện thoại, so ensure that none of your important nội dung will be cropped out on a different device.


Remember, your cover phokhổng lồ doesn’t necessarily need lớn be static anymore. You can now use a simple đoạn phim instead of a static cover photo, which is a great way khổng lồ mô tả more information about how your business works. Your Clip should be the same size as a standard desktop cover photo lớn.

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Ideally, you’ll want something that’s only up to lớn a minute long. After all, if your customers focus on your cover phokhổng lồ for too long, they might not have time lớn check out the rest of your page.

Fortunately, Sprout is making it easier khổng lồ update a pholớn that’s perfect for your Facebook cover. Just use our không tính phí tool Landscape khổng lồ get the perfect Facebook cover photo lớn kích thước.


Choosing a Fantastic Facebook Cover Photo

The strict rules for Facebook cover pholớn dimensions and profile pictures mean you’re limited on how much information you can convey on your page. While videos help you to lớn go the extra mile in telling your company narrative sầu, you’ll still need lớn be smart when choosing what to showcase.

The following tips will help you to select an image that not only abides by the Facebook cover pholớn size rules but also your own br& guidelines too:

Follow the Rules Provided by Facebook

While this might seem like an obvious step, you’d be surprised how many people overlook social truyền thông rules and vì chưng their own thing. While you’re checking out the specs for Facebook cover photos, make sure you kiểm tra out other branded protệp tin guidelines too. Remember:

Covers need lớn be authentic: In other words, they can’t be deceptive sầu, misleading or malicious in any way.Covers are public: You must choose something that’s going lớn appeal lớn a wide audience of potential followers và existing fans.Covers are yours alone: Brands can’t ask advocates to load their cover phokhổng lồ onto lớn their timelines as an advertising technique.

To keep the rest of your Facebook presence looking just as professional as your up to lớn date cover phokhổng lồ, check out the Facebook ad sizes guide and the social truyền thông media image sizes guide for more help!

Keep It Clear & Simple

Once you’ve sầu learned the rules và you’re ready to start searching for the perfect image, make sure that you choose a kiến thiết that’s spot on. While it might be tempting to lớn paông chồng your above-the-fold content full of keywords và information, your visitors look for a clean introduction to lớn your company.

Some of the best images use the Facebook page cover to lớn reinforce their brand’s feel và identity without detracting from calls khổng lồ action lượt thích the buttons below the image or the top posts in the Page’s feed.


Here, Evernote uses an illustration with simple br& elements that sets the tone without completely distracting you from the rest of the flow of the page. The colors và familiar icons help reinforce the brand’s identity without the need for a single text element that could distract from on-page actions & content.

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Show Off Your Brand’s Personality

Images are more powerful than the average business thinks. In fact, we process images up lớn 60,000 times faster than text. With the right Facebook pholớn cover, you can engage your audience và earn their attention long before they read your social truyền thông posts.

With that in mind, it’s important to lớn ensure that your cover photo lớn represents what your brand does. This not only helps your customer khổng lồ know that they’re on the right page, but it also ensures that you present a more consistent image for your company online.


Slack’s Facebook page cover teases their product’s function in an understated way that ultimately draws the audience in further khổng lồ the page. The idea of Slaông chồng as a tool for collaboration that gets things running in the right channels is reflected in an intriguingly sparse pholớn with pops of brand-themed colors. The image isn’t excessively polished or overwhelmingly promotional, which ties in perfectly with Slack’s informal br& voice.

Show off Brvà Highlights & News

A Facebook cover photo acts a lot lượt thích a storefront. It demonstrates what you’re selling khổng lồ interested customers and entices them to come và learn more. Your Facebook header is the perfect place to lớn highlight what’s new with your brand & promote the lachạy thử events và products. As we’ve mentioned throughout this article, just be sure you’re leading with an image that is an compelling visual first rather than bombarding your audience with information in the cover space.


A few ways to bởi this are by:

Highlighting the lakiểm tra products & events: Like in the example above, where HBO highlights their most recent premiere with eye-catching key art.Showing off your team or your office: Give your fans an insight into the humans behind your organization & show off the professional side of your company.Showing your product in context: Demonstrate what your customers can get out of your offering with a picture that shows a client or employee using it.

Draw Attention to the Right Places

There are a few different schools of thought in the social truyền thông media world–particularly when it comes khổng lồ Facebook cover photo lớn kích cỡ. Some people think that it’s best to lớn combine their protệp tin picture and cover photo lớn inkhổng lồ a single cohesive sầu image. Other experts prefer to spread their imagery out so that it pulls focus lớn the right spaces on the page.

Of course, there’s nothing to say that you can’t vày both things simultaneously–so long as it looks good. This Facebook cover from Oreo uses a beautiful graphic image on the right-hand side of their cover pholớn lớn draw the eye to the “Sover Message” button.


At the same time, the profile picture blends almost seamlessly with the cover photo lớn because it uses the same kiến thiết elements & the same colors. The overall experience is a highly cohesive page that pulls focus lớn the right elements on the page.

Importantly, when you’re looking for ways lớn direct audience attention, make sure that you avoid using directional cues like arrows. Not only vì chưng these typically look a bit too aggressive, but your buttons & CTAs will also show up differently on mobile devices compared with desktops. This means you could over up with an arrow that points nowhere on di động.

Key Characteristics of a Successful Facebook Cover Photo

By now you know the golden rules that should lead your Facebook cover pholớn form size decisions. All you need khổng lồ bởi is piông xã an image that resonates with the right target audience và pushes them to lớn cliông xã on that “follow” or “send message” button.

While there’s no one-size-fits-all solution for the perfect cover photo lớn, some of the most shareable images will include:

Text: Be cautious here, a small amount of text like a brief khẩu hiệu can help lớn describe your brvà, but too much could overwhelm your photo.Emotion: Happy customers or smiling staff can capture audience interest và make them excited about your organization, sản phẩm or service.Relevance: The image you choose should fit with both the nature of your company và your audience’s interests.

Creating the Perfect Cover Photo

Choosing the right pictures, style, and kích thước for your Facebook cover photo isn’t always easy. After all, this is your first chance to make the right impression on billions of potential customers. Fortunately, if you follow the guidelines above, và stiông xã khổng lồ the rules provided by this gigantic social media channel, you should have sầu everything you need lớn engage và delight your customers.