Four years after Mark Zuckerberg announced the arrival of Facebook Messenger bots, the technology has established its value for brands many times over.

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However, they remain an underused channel with there “only” being around 400k Facebook Messenger chatbots in active sầu service.

It appears there are plenty of companies who are yet to discover how Facebook Messenger bots can boost their bottom line & customer experience through automation.

Also see: How khổng lồ Leverage Facebook Messenger Ads in 2019 & look inkhổng lồ The Future of Chatbots for Social Media.

What is a Facebook Messenger bot?

At the most fundamental cấp độ, chatbots offer a way for organizations lớn automate many low-cấp độ customer service functions.

Instead of waiting on hold to lớn speak to a service agent, customers can chat with a bot lớn answer basic pre-purchase questions, or khổng lồ complete the early stages of an RMA returns request.

Chatbots are supported by a range of different platforms, but Facebook Messenger is probably the most important when it comes to dealing with shoppers.

After all, Facebook Messenger use now far exceeds that of the social network itself among muốn consumers.

In fact, the top 4 messaging apps now have more active users than the top 4 social networks. Source: Business Insider

Customers simply click the “Message” button on your Facebook page (or website) & a Messenger session is launched automatically, allowing them khổng lồ type a question and begin chatting with your bot.

With the right chatbot in place, virtually any customer interaction can be initiated and automated using Messenger.

The importance of bots

With a well-staffed customer service department, bots may seem lượt thích a pointless extravagance—but they offer all businesses significant benefits, including:

What effect will these benefits have sầu on your bottom line? Prepare khổng lồ have your mind blown.

Juniper Retìm kiếm estimates chatbots will cut global business costs by $8 billion a year by 2022.

How to lớn make a Facebook Messenger bot

Parade of Books showcases some of the awesome features you can add to your Facebook Messenger bot. Source: Facebook via Mashable

Domino’s Pizza messenger bots are a great example of service chatbots in action. The bot knows the questions that customers most frequently ask on their Facebook page và, thanks to lớn AI, they address these quickly & clearly.

These are some of the chatbot examples which you can learn from and implement for your own brvà.

Considering the power of Facebook chatbots, you’ll probably be surprised lớn hear that they can be built by anyone.

With tools like Chatfuel you can build and deploy a bot in just 7 minutes—và you don’t have to lớn be an experienced developer, either.

In fact, there is no coding required at all.

If you already have sầu a Facebook page in place, the basic bot building process looks like this:

1. Sign up for a Chatfuel account

Chatfuel’s homepage. Visit & clichồng the Get Started for Free button on the homepage. You will be prompted to lớn log in to your Facebook tài khoản & grant Chatfuel permission to lớn access your public protệp tin & email address.

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2. Link your Facebook pageWith your Facebook login confirmed, you will be redirected to lớn your Chatfuel tài khoản dashboard. Cliông chồng “Connect” to lớn add your Facebook page. Chatfuel will show a welcome message khổng lồ confirm the page has been linked successfully.

3. Create a Messenger greetingThe next step is lớn create a welcome message that will be shown to your customers when they launch a Messenger chatbot session. This message is extremely important because it tells users what khổng lồ bởi and what khổng lồ expect.

Go bachồng lớn your Facebook page & cliông chồng Settings -> MessagingSet the Show a Messenger Greeting switch to lớn YesCliông xã ChangeEnter your welcome message inlớn the box, và click Save

Now when a customer clicks the Message button (see stage 6) on your Facebook page, this message will be displayed first.

Product Hunt showcases a chatbot built with Chatfuel.

4. Create a welcome messageWhen a chatbot session is launched, your user is shown a ‘welcome message’.

This is where you can greet the customer by name và provide further hints about how to get the most from their chatbot session.

In your Chatfuel dashboard, clichồng Welcome MessageAdd your desired copy to lớn the box—for example, “Hi first name, how can I help you?”

And that’s it—the changes are saved automatically. You can kiểm tra the welcome message yourself by visiting your Facebook page and clicking the Message button.

5. Create a default replySometimes a user will ask a question that the Facebook Messenger chatbot cannot answer. When this happens, you will need a default reply lớn tell them what khổng lồ vì next (email support, reword their question, Gọi your helpdesk, etc.).

In your Chatfuel dashboard, cliông chồng the Default Answer button.Change the placeholder text khổng lồ something more friendly (“Sorry, I’m still learning the ropes. Please try again!”)

Again, your changes are saved automatically.

6. Unleash the AI

Setting up an AI Rule in Chatfuel is fairly simple. Source: Chatfuel blog

The true power of chatbots comes from their use of Artificial Intelligence (AI) to lớn fully understand what your customers are asking. Chatfuel uses từ khóa to lớn train the AI system, so you will need to give sầu your chatbot some khổng lồ work with.

From the Chatfuel dashboard, select Set Up AI -> Add AI RuleEnter a từ khoá that you expect your customers khổng lồ use lượt thích ‘Shipping’ in the If User Says Something Similar To boxIn the accompanying Bot Replies with Text box, enter a useful reply lượt thích “All orders over $10 qualify for miễn phí shipping. You can find out more about our shipping policies here,” along with a links to your shipping info page.Keep repeating this process for as many keywords as you lượt thích. Because these changes are made in real time, you can chạy thử chatbot responses as you go.

It is worth speaking to your customer service department lớn find out the most comtháng questions they are asked & use those to lớn set up your AI.

7. Add a Message button khổng lồ your Facebook pageUnfortunately, the Message button mentioned above does not magically appear on your Facebook page—you have lớn add it yourself. Here’s how:

Go baông chồng khổng lồ Facebook & click Add a ButtonIn the popup window, select Liên hệ YouSend MessageWhen asked where the button should send people, select MessengerThe Sover Message button is now displayed on your page—try clicking it lớn launch your Facebook Messenger chatbot.

Just the beginning

There is much, much more that can be done with Facebook Messenger chatbots, including creating galleries and other ‘visual’ elements khổng lồ make the customer experience more pleasant.

Facebook Messenger bots can use swipeable galleries to display a variety of liên kết và images to users. Source: Chatbot Academy

And using Chatfuel, you can also carry out Messenger-based sale activities, like embedding a live chat widget on your website, acquiring users from comments on your Facebook page & sending messages to anyone who has subscribed lớn your chatbot.

If you want to know more about configuring and improving your first Facebook Messenger chatbot, take a look at the comprehensive sầu Chatfuel tutorials and documentation on their website.

If you’ve sầu followed this quiông chồng guide, you now know how khổng lồ make a Facebook Messenger bot—& you’re well on your way lớn improving the experience customers have sầu when they try lớn tương tác your br&.

That means you’re also on the way khổng lồ providing more efficient, lower cost support lớn clients without compromising the quality of service. Cheers!