Get Started With Analytics


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If you don"t know what Google Analytics is, haven"t installed it on your trang web, or have installed it but never look at your data, then this post is for you. While it"s hard for many lớn believe, there are still websites that are not using Google Analytics (or any analytics, for that matter) khổng lồ measure their traffic. In this post, we"re going lớn look at Google Analytics from the absolute beginner"s point of view. Why you need it, how khổng lồ get it, how to lớn use it, and workarounds to common problems.

Why you need Google Analytics

Do you have sầu a blog? Do you have sầu a static website? If the answer is yes, whether they are for personal or business use, then you need Google Analytics. Here are just a few of the many questions about your website that you can answer using Google Analytics.

How many people visit my website?Where vị my visitors live?Do I need a mobile-friendly website?What websites send traffic to my website?What kinh doanh tactics drive the most traffic khổng lồ my website?Which pages on my trang web are the most popular?How many visitors have sầu I converted inkhổng lồ leads or customers?Where did my converting visitors come from và go on my website?How can I improve my website"s speed?What blog content bởi vì my visitors like the most?

There are many, many additional questions that Google Analytics can answer, but these are the ones that are most important for most trang web owners. Now let"s look at how you can get Google Analytics on your trang web.

How khổng lồ install Google Analytics

First, you need a Google Analytics trương mục. If you have sầu a primary Google account that you use for other services lượt thích Gmail, Google Drive, Google Calendar, Google+, or YouTube, then you should set up your Google Analytics using that Google account. Or you will need to create a new one.

This should be a Google account you plan to keep forever and that only you have access to. You can always grant access to your Google Analytics to other people down the road, but you don"t want someone else khổng lồ have sầu full control over it.

Big tip: don"t let your anyone (your web designer, web developer, website host, SEO person, etc.) create your website"s Google Analytics trương mục under their own Google trương mục so they can "manage" it for you. If you & this person part ways, they will take your Google Analytics data with them, & you will have sầu khổng lồ start all over.

1. Set up your tài khoản & property

Once you have sầu a Google account, you can go to lớn Google Analytics và cliông chồng the Sign inkhổng lồ Google Analytics button. You will then be greeted with the three steps you must take to phối up Google Analytics.


After you cliông chồng the Sign Up button, you will fill out information for your website.


Google Analytics offers hierarchies to organize your tài khoản. You can have sầu up lớn 100 Google Analytics accounts under one Google account. You can have sầu up to lớn 50 trang web properties under one Google Analytics trương mục. You can have up to lớn 25 views under one website property.

Here are a few scenarquả táo.

SCENARIO 1: If you have sầu one trang web, you only need one Google Analytics account with one website property.SCENARIO 2: If you have two websites, such as one for your business và one for your personal use, you might want to create two accounts, naming one "123Business" & one "Personal". Then you will mix up your business trang web under the 123Business account and your personal trang web under your Personal account.SCENARIO 3: If you have several businesses, but less than 50, và each of them has one trang web, you might want to lớn put them all under a Business account. Then have a Personal tài khoản for your personal websites.SCENARIO 4: If you have several businesses & each of them has dozens of websites, for a total of more than 50 websites, you might want lớn put each business under its own account, such as 123Business trương mục, 124Business account, & so on.

There are no right or wrong ways khổng lồ set up your Google Analytics account—it"s just a matter of how you want lớn organize your sites. You can always rename your accounts or properties down the road. Note that you can"t move sầu a property (website) from one Google Analytics trương mục lớn another—you would have khổng lồ mix up a new property under the new tài khoản and thất bại the historical data you collected from the original property.

For the absolute beginner"s guide, we"re going lớn assume you have sầu one trang web và only need one view (the mặc định, all data view. The cài đặt would look something like this.


Beneath this, you will have the option to configure where your Google Analytics data can be shared.


2. Install your tracking code

Once you are finished, you will cliông chồng the Get Tracking ID button. You will get a popup of the Google Analytics terms and conditions, which you have khổng lồ agree lớn. Then you will get your Google Analytics code.

This must be installed on every page on your trang web. The installation will depkết thúc on what type of website you have. For example, I have a WordPress trang web on my own tên miền using the Genesis Framework. This framework has a specific area khổng lồ add header and footer scripts to my website.


Alternatively, if you have sầu a WordPress on your own tên miền, you can use the Google Analytics by Yoast plugin to install your code easily no matter what theme or framework you are using.

If you have a trang web built with HTML files, you will add the tracking code before the tag on each of your pages. You can vị this by using a text editor program (such as TextEdit for Mac or Notepad for Windows) and then uploading the tệp tin to lớn your web host using an FTPhường. program (such as FileZilla).


If you have a Shopify e-commerce store, you will go khổng lồ your Online Store settings & paste in your tracking code where specified.


If you have sầu a blog on Tumblr, you will go khổng lồ your blog, clichồng the Edit Theme button at the top right of your blog, & then enter just the Google Analytics ID in your settings.


As you can see, the installation of Google Analytics varies based on the platform you use (nội dung management system, website builder, e-commerce software, etc.), the theme you use, and the plugins you use. You should be able to lớn find easy instructions khổng lồ install Google Analytics on any trang web by doing a website tìm kiếm for your platkhung + how khổng lồ install Google Analytics.

Set up goals

After you install your tracking code on your trang web, you will want khổng lồ configure a small (but very useful) setting in your website"s profile on Google Analytics. This is your Goals setting. You can find it by clicking on the Admin link at the top of your Google Analytics và then clicking on Goals under your website"s View column.


Goals will tell Google Analytics when something important has happened on your website. For example, if you have a trang web where you generate leads through a contact size, you will want lớn find (or create) a thank you page that visitors over upon once they have sầu submitted their tương tác information. Or, if you have a trang web where you sell products, you will want to lớn find (or create) a final thank you or confirmation page for visitors khổng lồ l& upon once they have completed a purchase.

That URL will likely look something lượt thích this.

In Google Analytics, you will cliông chồng on the New Goal button.


You will choose the Custom option (unless one of the other options are more applicable lớn your website) & click the Next Step button.


You will name your goal something you will remember, select Destination, and then cliông xã the Next Step button.

You will enter your thank you or confirmation page"s URL after the .com of your trang web in the Destination field and change the drop-down lớn "Begins with".


You will then toggle the value và enter a specific dollar value for that conversion (if applicable) và click Create Goal to lớn complete the cài đặt.

If you have sầu other similar goals / conversions you would lượt thích to lớn traông chồng on your trang web, you can follow these steps again. You can create up khổng lồ đôi mươi goals on your website. Be sure that the ones you create are highly important to your business. These goals (for most businesses) include lead form submissions, gmail các mục sign ups, and purchase completions. Depending on your website and its purpose, your goals may vary.

cảnh báo that this is the simplest of all conversion tracking in Google Analytics. You can Review the documentation in Google Analytics tư vấn lớn learn more about setting up goal tracking.

3. Set up site search

Another thing you can set up really quickly that will give sầu you valuable data down the road is Site Search. This is for any website with a search box on it, like the search box at the top of the Blog.


First, run a search on your website. Then keep the tab open. You will need the URL momentarily.


Go khổng lồ your Google Analytics Admin thực đơn again, and in the View column, clichồng on View Settings.


Scroll down until you see Site Settings & toggle it khổng lồ On.


Look baông chồng at your URL for your search results. Enter the query parameter (usually s or q) & cliông chồng Save sầu. On, for example, the query parameter is q.


This will allow Google Analytics lớn traông chồng any searches made on your website so you can learn more about what your visitors are looking for on specific pages.

4. Add additional accounts and properties

If you want to lớn add a new Google Analytics account, you can bởi so by going khổng lồ your Admin thực đơn, clicking on the drop-down under the Account column, & clicking the Create New Account link.


Likewise, if you want lớn add a new trang web under your Google Analytics tài khoản, you can bởi vì so by going to lớn your Admin menu, clicking on the drop-down under the Property column, and clicking the Create New Property link.

Then you will continue through all of the above-mentioned steps.

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Once you"ve sầu installed Google Analytics on your website(s), phối up your goals, và mix up site search(es), you should wait about 24 hours for it khổng lồ start getting data. Then you will be able khổng lồ start viewing your data.

5. View Google Analytics data

Once you start getting in Google Analytics data, you can start learning about your website traffic. Each time you log in lớn Google Analytics, you will be taken khổng lồ your Audience Overview report. Alternatively, if you have sầu more than one website, you will be taken to your các mục of websites khổng lồ choose from, & then taken khổng lồ the Audience Overview report for that trang web. This is the first of over 50 reports that are available to lớn you in Google Analytics. You can also access these reports by clicking on the Reporting link at the top.


6. Standard report features

Most of the standard reports within Google Analytics will look similar khổng lồ this. At the top right, you can cliông chồng on the drop-down arrow next to your trang web khổng lồ switch to different websites within all of your Google Analytics accounts. Or you can click the Home liên kết at the top.


In the report at the top right, you can cliông xã on the dates lớn change the date range of the data you are viewing. You can also kiểm tra the Compare box to lớn compare your data from one date range (such as this month) lớn a previous date range (such as last month) to view your data.


You can hover over a variety of areas on your Google Analytics reports khổng lồ get more information. For example, in the Audience Overview, hovering over the line on the graph will give sầu you the number of sessions for a particular day. Hovering over the metrics beneath the graph will tell you what each one means.


Beneath the main metrics, you will see reports that you can switch through to see the top ten languages, countries, cities, browsers, operating systems, services providers, & screen resolutions of your visitors.


You can cliông chồng the full report links on each lớn see the full reports. Or you can clichồng on any of the top ten link to lớn see more details. For example, clicking on the United States in Countries will take you to lớn the full Location report, focused in on visitors from states within the US.


In this view, you can hover over each state to lớn see the number of visitors from that state. You can scroll down to lớn the table và hover over each column name to lớn learn more about each metric.


You can also cliông xã on the name of each state to see visitors from cities within the state. Effectively, any time you see a clickable links or a ? next to lớn something, you can cliông chồng on it or hover over it to learn more. The deeper you dive into your analytics, the more interesting information you will find.

7. Types of Google Analytics reports

Speaking of reports, here is quick summary of what you will find in each of the standard Google Analytics reporting sections, accessible in the left sidebar.


Everything in (parenthesis) is a specific report or mix of reports within the following sections that you can refer to.

Audience reports

These reports tell you everything you want to know about your visitors. In them, you will find detailed reports for your visitors" age và gender (Demographics), what their general interests are (Interests), where they come from (Geo > Location) và what language they speak (Geo > Language), how often they visit your trang web (Behavior), and the giải pháp công nghệ they use to view your trang web (Technology & Mobile).

Acquisition reports

These reports will tell you everything you want to lớn know about what drove visitors to lớn your trang web (All Traffic). You will see your traffic broken down by main categories (All Traffic > Channels) và specific sources (All Traffic > Source/Medium).

You can learn everything about traffic from social networks (Social). You can also connect Google Analytics lớn AdWords khổng lồ learn more about PPC campaigns và lớn Google Webmaster Tools / Search Console to learn more about search traffic (Search Engine Optimization)

Behavior reports

These reports will tell you everything you want to know about your content. Particularly, the top pages on your trang web (Site Content > All Pages), the top entry pages on your website (Site Content > Landing Pages), & the top exit pages on your website (Site Content > Exit Pages).

If you mix up Site Search, you will be able to see what terms are searched for (Site Search > Search Terms) & the pages they are searched upon (Site Search > Pages).

You can also learn how fast your website loads (Site Speed) as well as find specific suggestions from Google on how lớn make your website faster (Site Speed > Speed Suggestions).

8. Conversions

If you set up Goals within your Google Analytics, you can see how many conversions your trang web has received (Goals > Overview) và what URLs they happened upon (Goals > Goal URLs). You can also see the path that visitors took to complete the conversion (Goals > Reverse Goal Path).

Speaking of goals và conversions, most of the tables within Google Analytics standard reports will tie specific data khổng lồ your conversions. For example, you can see the number of conversions made by visitors from California in the Audience > Geo > Location report. You can see the number of conversions made by visitors from Facebook in the Acquisitions > All Traffic > Source/Medium report. You can see the number of conversions made by visitors who landed on specific pages in the Behavior > Site Content > Landing Pages report.


If you have multiple goals, you can use the dropdown at the top of that section of data lớn switch khổng lồ the goal you want to view or all of your goals if you prefer.

9. Shortcuts and emails

While you won"t need every report within Google Analytics, you should explore them all lớn see what they have lớn offer. When you find some that you want to lớn visit again and again, use the Shortcut link at the top of the report to lớn add them khổng lồ the Shortcuts in your left sidebar for faster access.


Or, use the gmail button to have them emailed to lớn you (or others on your team) on a regular basis.


If you choose khổng lồ skết thúc emails to lớn someone outside of your organization, be sure lớn regularly kiểm tra your emails by going lớn your Admin thực đơn & clicking on the Scheduled Emails box under the View column to lớn ensure only people working with your company are getting your data.


FAQs about Google Analytics

Got a few questions? Here are some of the comtháng ones that come up with Google Analytics.

1. How vì I giới thiệu my Google Analytics data with someone?

You don"t have sầu to lớn give sầu your Google trương mục information over khổng lồ someone who needs access to your Google Analytics data. You just need khổng lồ go lớn your Admin menu và under the Account, Property (website) or View you want someone to see, cliông xã the User Management menu.

From there, you can add the email address of anyone you would lượt thích lớn view your Google Analytics data & choose the permissions you would lượt thích them to have.


2. I don"t lượt thích viewing the reports in Google Analytics. Can someone just summarize the data for me?

Yes! Quill Engage is a service that will take your Google Analytics data và summarize it in an easy-to-read report for you. Best of all, it"s không tính phí for up to lớn ten profiles (websites).


3. I have sầu a dozen websites, và I don"t want lớn kiểm tra each of their Google Analytics on a daily basis. What vì I do?

You have two options in this scenario. You start by going to the Home screen of Google Analytics. There, you will find a listing of all your websites and an overview of the top metrics—sessions, average session duration, bounce rate, và conversion rate.


You can also try business dashboard solutions lượt thích Cyfe. For $19 a month, you can create unlimited dashboards with unlimited widgets, including a large selection of data from Google Analytics, alongside data from your social media networks, keywords rankings, stats, và more.


This solution significantly cuts down on the time spent looking at analytics across the board for your entire business.

4. Google Analytics says that 90%+ of my organic từ khóa are (not provided). Where can I find that information?

(not provided) is Google"s way of protecting tìm kiếm engine user"s privacy by hiding the keyword they use khổng lồ discover your website in search results. Tools lượt thích Google Webmaster Tools (now Search Console, free), Authority Lab"s Now Provided Reports (paid), và Hittail (paid) can all help you uncover some of those keywords.


They won"t be linked to your conversions or other Google Analytics data, but at least you will have some clue what từ khóa searchers are using to lớn find your trang web.

5. How vị I use Custom Reports, Dashboards, & Segments?

If you"re ready khổng lồ move to lớn the next level in Google Analytics, Custom Reports, Dashboards, và Segments are the way to go.

Custom Reports (under the Customization thực đơn at the top) allow you lớn create reports that look similar to the standard Google Analytics reports with the metrics you want khổng lồ view.


Dashboards allow you to lớn view your Google Analytics data in a dashboard format. You can access them at the top of the left sidebar.


Segments allow you khổng lồ view all of your Google Analytics data based on a specific dimension, such as all of your Google Analytics data based on visitors from the United States. You can also use them khổng lồ compare up khổng lồ four segments of data, such as United States versus United Kingdom traffic, search versus social traffic, di động versus desktop traffic, và more. You can access Segments in each of your reports.

The nice part about these is that you don"t have to lớn create them from scratch. You can start by using pre-defined Custom Reports, Dashboards, & Segments from the Google Solutions Gallery.


There, you will find lots of Custom Reports, Dashboards, Segments, & other solutions that you can import into lớn your Google Analytics & edit lớn fit your needs. Edit Custom Reports with the Edit button at the top.

Edit Dashboards using the Add Widget or Customize Dashboard buttons at the top.


Edit Segments by clicking the kích hoạt button inside the Segments selector box và choosing Edit.


Or, when you have applied Segments khổng lồ your reports, use the drop-down arrow at the top right lớn find the Edit option.


As you get used lớn editing Custom Reports, Dashboards, và Segments, you will get more familiar with the way each works so you can create new ones on your own.

In conclusion

I hope you"ve enjoyed this beginner"s introduction lớn Google Analytics for beginners. If you"re a beginner và have sầu a burning questions, please ask in the comments. I"ll be happy to help!