WHAT IS GOOGLE MY BUSINESS & WHY DO I NEED IT?

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To really make your Google My Business protệp tin work for you, you have to lớn optimize it. Here are a few quichồng and easy ways lớn vày that.

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A Google My Business account lets you show up in search results when people are looking for you online. It’s không lấy phí, which makes it an affordable sale tool for small & big businesses alike.

This comprehensive guide will show you how to lớn get your account up và running and offer tips on how to get results.

Table of contents

Why you need a Google My Business accountHow to mix up Google My BusinessHow to verify your business on GoogleHow to lớn claim your business8 ways lớn optimize your Google My Business profile


Bonus: Get the không tính tiền template to easily craft a detailed protệp tin of your ideal customer and/or target audience.


Why you need a Google My Business account

Not sure if you need a Google My Business account? Here’s why you may want to lớn consider one.

Be discoverable

Search is digital. Even if you run an old fashioned briông chồng & mortar siêu thị, your customers và prospects are online. And that’s where they’ll typically start their search for your company, products, or services.

Whether you’re looking for foot traffic or website traffic, Google is the ultimate tìm kiếm referrer. A Google My Business trương mục ensures that when someone looks your company up on Google Search & Google Maps, they find it. Once they vì chưng, your listing shows searches where & how khổng lồ visit your cửa hàng, whether you have a website or physical address.

Google My Business accounts also improve your local SEO. So when someone searches for you, you show up on page one—not page two or worse.

Even if you already have sầu a web presence, a Google business account ensures you get top results. Accounts also provide access to analytics, allowing you khổng lồ fine tune your paid & organic advertising strategies.

Keep customers informed

Don’t leave customers guessing about your business’s important details. Or leave them up to Yelp, TripAdvisor, và other Reviews sites over which you have no control. Make sure that when someone searches for your business, they find legitimate information, straight from the source.

Your Google My Business listing includes liên hệ information, business hours, & other essential details. You can post updates to cốt truyện that you’ve sầu expanded services, temporarily closed, or fully reopened (an especially useful feature during emergency situations like COVID-19). Google business accounts have strong local SEO, so the information you nội dung will rank above other sites.

Misinformation can lead khổng lồ bad customer experiences và missed opportunities. Imagine the letdown a customer feels when they make a trip lớn your store only khổng lồ find that it’s closed. Or maybe you are open, but a prospective sầu customer chose a competitor because they weren’t certain.

A Google My Business trương mục lets you keep customers informed.

Boost consumer confidence

A Google My Business protệp tin lends credibility khổng lồ your company. Need proof? Customers are 70% more likely khổng lồ visit businesses with a Google My Business listing.

Another study found that businesses with complete listings on Google are twice as likely khổng lồ earn trust from customers.

Trust is a key factor when it comes to lớn making purchase decisions. The more confident a consumer feels, the more likely they are to lớn buy. Credibility gained from Google is enough khổng lồ sway people lớn be 38% more likely lớn visit your store, và 29% more likely to buy something.Google My Business review help build trust, too. Research by Think With Google finds that 88% of consumers trust online review as much as personal recommendations.

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How lớn mix up Google My Business

Follow these steps khổng lồ create your Google My Business profile.

Step 1: Sign in to lớn Google My Business

Go lớn www.google.com/business to lớn sign in. You can either sign in with a pre-existing Google tài khoản, or create a new one. If you’re already signed in, skip ahead khổng lồ the next step.

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Tip: Make sure you sign up with your business tin nhắn domain name.

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Step 2: Add your business

Enter your business name. If it does not appear in the drop-down thực đơn, clichồng Add your business to Google. Then select the appropriate category for your business.

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Step 3: Enter your location

If you have sầu a physical location customers can visit, select Yes. Then add your address. You may also be asked to lớn position a marker for the location on a bản đồ. If your business does not have sầu a location customers can visit but offers a service or delivery, you can danh sách your service area.

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Step 4: Fill in your contact information

Enter your business phone number và website address so customers can reach you. If you use a Facebook page rather than a website, you can add that instead.

Step 5: Finish and manage your listing

Cheông chồng Yes if you would lượt thích to receive updates and notifications. Then cliông chồng Finish. You’ll then be asked to verify your business.

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How to verify your business on Google

Now that your tài khoản is phối up, here’s how to verify your Google business. For most businesses, Google verification involves requesting a postcard.

Step 1: Sign in to lớn Google My Business

Go khổng lồ www.google.com/business to lớn sign in.

Step 2: Cliông chồng Verify now

If you have multiple Google My Business accounts, make sure you choose the correct one.

Step 3: Choose a way to verify

Postthẻ by Mail is the mặc định verification option. If your business is eligible for other methods, such as phone or email, choose the one you prefer. Fill in the required details. Double kiểm tra to make sure you’ve entered it correctly, then submit the khung.

It can take a few days lớn two weeks for the postthẻ lớn arrive sầu. When you receive your postthẻ, sign in & click Verify location from the thực đơn. Enter the five-digit verification code from your postcard.Note: It may take a few weeks for your business listing lớn appear on Google. While you wait, tải về the Google My Business ứng dụng so you can manage your trương mục.

How to clayên ổn your business on Google

Need khổng lồ clalặng an existing Google business profile? There are three options:

Option 1: Sign up or log in lớn Google My Business. Search for your business, & select it. Then follow the steps to lớn confirm that you are the owner.

Option 2: Locate your business listing in Maps, và clichồng Manage this listing.

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Option 3: Look up the business listing in Google Search và cliông xã Own this business?.

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Don’t panic if details aren’t accurate. You can edit once you’ve sầu verified that you’re the owner.

If someone else has already claimed the business, but you work for the same company, ask them lớn add you as a user. If you don’t recognize the owner, follow the steps lớn reclayên your businesses.

How to lớn edit your business on Google

Need khổng lồ edit information on your Google My Business profile? Here’s how:

mở cửa the location you’d lượt thích to edit.In the thực đơn on the left, cliông chồng Info.Click the pencil inhỏ lớn make your edits. If you want khổng lồ remove sầu a section, clichồng the X. When you are finished, clichồng Apply.

Keep in mind that it can take up to lớn 60 days for the edit khổng lồ appear. There may be some information, from other sources, that cannot be edited.