Google trends for content creation

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There are literally billions và billions of searches performed in Google every year. Wouldn’t it be great to lớn harness that information và use it at will? Want khổng lồ use it khổng lồ help drive your SEO and content creation efforts? How about to better underst& your target audience’s behaviors and interests? Well, there is a way và a great tool lớn guide you. Google Trends is available, và once you start using it, you’ll find it hard khổng lồ stop.

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During a recent CXiaoMi MI Twitter chat on small business nội dung marketing, one participant expressed particular interest in ways Google Trends can be used for content. In response, here are a few features you may be surprised khổng lồ learn about this versatile tìm kiếm tool. (And, if you’re interested, you can view the transcript of that chat here, or see the highlights in the SlideShare at the bottom of this page.) 

The basics

Google explains that, “Google Trends gives you a glimpse into the topics the world is searching for.” The trends begin in the year 2004 & go forward. These trends can be sorted by types of searches (web, image, news, products, or YouTube), geographical areas, time span, & categories, & the tool allows you khổng lồ compare up to lớn five sầu tìm kiếm terms at a time.

Other useful Google Trends features include Hot Searches và Top Charts. Hot Searches lists the top searches by day — Google says it updates this data in real time. (You can view this data for different countries.) Top Charts are lists of the most popular searches in Google by categories that are updated monthly. (Currently this data is available for the United States only.) Google listens to lớn feedback & takes requests into lớn consideration as khổng lồ which charts it creates và curates. Here are the current offerings, & their most popular topics:

Business & Politics: Business People, Colleges & Universities, Energy Companies, Financial Companies, Government Bodies, Politicians, U.S. GovernorsEntertainment: Actors, DJs, Kid’s TV, Movies, Musical Artists, People, Reality Shows, Songs, TV Shows, Teen Top ArtistsNature và Science: Animals, Chemical Elements, Dog Breeds, Medications, Scientists, Software Technologies, Space ObjectsShopping: Car Companies, Cars, Fashion Brands, Retail Companies, Sports CarsSports: Athletes, Baseball Players, Baseball Teams, Basketball Players, Basketball Teams, Soccer Players, Soccer Teams, Sports Teams (What! No football?)Travel & Leisure: Authors, Books, Cities, Cocktails, Countries và Regions, Drinks, Food, Games, Quick Service Restaurants, Whiskeys

So exactly how can all this Google trending data help with nội dung marketing? Here are some ideas for enhancing your nội dung creation processes và projects through Google Trends insights:

1. Punch up your keyword research 

Keyword research, and its results, drives everything you bởi online. So it’s very important to lớn get it right. Once you’ve created your danh mục of từ khoá using Google Analytics & Webmaster Tools, and have refined it in Google AdWords, you can use Google Trends khổng lồ help confirm your choices — và maybe find a few new ones.

As mentioned, you can compare up to five terms at a time. For example, let’s look at some từ khóa about weightlifting (below):

Enter và compare the terms “weight lifting,” “strength training,” and “lifting weights” — for our purposes, we’ll choose to look at data from the United States only. “Weight lifting” is the clear winner here.

Below the resulting graph, Google Trends will also các mục related keyword — this provides suggestions of additional keyword you might want lớn add to your comparisons. Then cliông xã “Rising” — this creates a list of related từ khoá that are rising in popularity during a given time period and are trending on Google.

On a side note, notice the spike in searches for “weight lifting” (marked with an “L” in the chart). The “news headlines” is checked và produces these letters over the graph. Hover over the letter on top of the spike và you see a headline about Trung Quốc winning a gold medal for weightlifting in the Olympics — the sự kiện that caused the temporary rise in searches.

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2. Website từ khoá checkup

Do a periodic checkup on the keywords và key phrases that your trang web has been optimized for. Enter your keywords into Google Trends lớn see if any are trending downward — if this is the case, you might want to consider changing it up.

You can also check terms that are targeting certain geographical areas. There might be a specific service area that you cater to, so these geo terms can be your bread and butter. Enter those từ khóa, and narrow your query to lớn the appropriate geographical area to lớn discover regional search trends.

Xem thêm: Kinh Ngạc Bí Mật Đằng Sau Nốt Ruồi Son Trên Cơ Thể Như: Cổ, Chân, Tay, Bụng

 

3. Content idea discovery

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The Google Trends tool can help you conduct your own mini brainstorming sessions. Go ahead, plug in some terms just for fun, or that are related to your business. Then kiểm tra any spikes in search patterns for events that occurred at any particular point in time. I’ll bet the light bulb over your head is switching on. Next, kiểm tra the related terms, as well as the rising terms that are provided — are even more ideas bubbling lớn the top of your mind?

Remember the Hot Searches I mentioned above? If you want to lớn be super hip, produce a blog post or two, or perhaps some social truyền thông media content about the trendy search topic du jour. To find more potential terms related to lớn your topics, head over to the Top Charts tool in the left-side navigation, and see what transpires.

For example, choose, “Animals,” then “Dogs,” then cliông xã “Explore.” You’re back at the graph page và there are a bunch of related & rising từ khoá listed for you. Hmm, maybe you need to write an article about Russian Mountain Dogs? And if you see the word “Breakout” listed under the rising terms, this means that searches for this term have increased 5,000 percent or more.

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4. Content calendar creation facilitation

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Creating a content calendar can sometimes be a drag. But using Google Trends to help you identify cyclical patterns can make the process a little less painful.

By following these patterns, you can plan to create content on a given topic at the times when searches are most likely lớn trend upward. Seasonality is where it’s at in content sale. For instance, search for “birthday tiệc nhỏ ideas” và “baby shower ideas.” Did you know that both of these searches always peak in January?

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5. Video nội dung production ideas

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Video nội dung is hot right now. Want proof? Just go và tìm kiếm “video ideas” in Google Trends. But don’t just make any old video. Don’t you want khổng lồ spkết thúc time making videos that your audience wants and needs? Sure you vì chưng, so you need a plan.

Let’s input those weightlifting từ khóa back into the tool; but this time, we’ll just choose “YouTube” for the search results. Take a look at the related terms. Apparently, YouTube viewers like lớn watch videos about weightlifting accidents! Looking for some themes lớn include in your next video? I think you get the idea here…

6. Brvà messaging và monitoring 

Maybe it’s time khổng lồ update your branding and create new messaging. Google Trends is perfect for that. When deciding which direction to go, trends can lead the way. For example, if you are in the organic food industry and are interested in possibly switching to lớn non-GMO based kinh doanh messages, you can đầu vào related terms and see that “organic food” is still searched far more often than “non-GMO food.”

Monitoring your br& online is very important. You can keep tabs on yours using Google Trends. Compare your br& with your competitors on a regular basis. For example, since it’s baông chồng khổng lồ school time, let’s plug in some brands lượt thích, “Pilot pens,” “Bic pens,” “Pentel pens,” and “Sharpie pens.” Look at the spike in searches for “Bic pens.” Good từ khoá phrase, right? Well in this case, not exactly:

If you hover over the news headline, “Bic pens ‘for her’ provoke online ridicule,” you can see that the Bic brand gained a lot of negative sầu attention for its poor choice of sản phẩm lines — so this is not a search term you want your brand lớn be associated with at the moment. Just rethành viên that a spike in searches doesn’t always mean a good thing for a company or website.

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7. Create quichồng and easy trang web content 

The charts and graphs you create in Google Trends can easily be incorporated into lớn your trang web, lớn tóm tắt with your audience: Wherever you see the Embed button, you can grab that piece, customize the dimensions you want to display in, & generate the HTML code you need to post it on your site. This content can attract engagement — and it doesn’t cost you anything but a little time.

These are just a few tips for utilizing the power of Google Trends. As you get more familiar with the tool, you’re sure khổng lồ find more và more ways to use it — and if you know some other tricks for using Google Trends for nội dung creation, please chia sẻ them with us in the comments, below.

Join us for our next #CMWorld chat on multichannel content sale with special guest Andrew Davis (