Keyword tool (free) ᐈ#1 google keyword planner alternative

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As Google gets better at interpreting language and search intent, can we finally take it easy on keywords?

Not really. Keywords remain important indicators of how people use tìm kiếm. Even though we no longer need to lớn go after the exact từ khóa, an analysis of từ khoá offers ideas for nội dung that’s relevant lớn searchers and shows gaps that your nội dung could fill.

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Keyword analyses offer ideas for more relevant #nội dung & filling content gaps, says
cmicontent. #SEO Click To Tweet

To that kết thúc, these seven không tính tiền từ khoá research tools, from most comprehensive sầu to lớn a little extravagant, can help.


1. Keyword Surfer

If you want a fully immersive sầu keywords research experience, then consider adding the Keyword Surfer Chrome extension. It hijacks each of your Google searches by displaying từ khóa statistics in the search bar. It also adds a side panel khổng lồ the search result page, providing the page đầu keywords similar khổng lồ the current query.

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Now, Keyword Surfer is not intended to lớn be your primary từ khóa retìm kiếm tool – the data is far from complete. But, it’s still a handy tool to lớn have running in the background in case something catches your eye during your daily browsing.

_seo #KeywordSurfer Chrome extension hijacks each of your Google searches by displaying từ khoá stats in the tìm kiếm bar, says
ab80 via
cmicontent. #tools Cliông chồng To Tweet

Best for: Tip-of-the-iceberg ideas that can appear without adding another step


HANDPICKED RELATED CONTENT: 8+ Tools to lớn Find Related Keywords for Your Content

2. Google Keyword Planner

Keyword Planner is a perfect balance of sophistication and simpliđô thị. On the one hand, it’s a Google SEO tool so it accesses one of the biggest and the most reliable từ khóa databases. On the other hand, it doesn’t allow for much retìm kiếm customization and discloses only the most basic of từ khóa unique metrics.

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Enter a few seed từ khoá và get a list of semantically similar keyword suggestions, complete with metrics lượt thích monthly tìm kiếm volume, competition, and bid ranges. There are likely lớn be thousands of results. You can use the sorting and filtering options to lớn narrow them down. Most notably, you can exclude negative sầu từ khoá – you won’t see the results for searches that include those words.

Even though you can see a lot of từ khoá, the variation is narrow và unlikely to lớn inspire original content ideas. That said, Keyword Planner is still a great place khổng lồ start your keyword research. Once you weed out irrelevant results, synonyms, và seldom-searched terms, you are left with a keywords danh sách of about a dozen basic but actionable terms.

Best for: Finding pillar nội dung ideas

Use a tool such as
Google #KeywordPlanner for finding pillar #content ideas, says
ab80 via
cmicontent. #tools #SEOtips Cliông chồng To Tweet

3. QuestionDB

Another question-oriented keyword finder, QuestionDB pulls a từ khoá list from a database of over 48 million questions asked on Reddit.

#QuestionDB is a #keywordretìm kiếm tool using Reddit posts, says
ab80 via
cmicontent. Cliông chồng To Tweet

When people post to lớn Reddit, they ask questions that are not readily answered by Google. That’s your opening lớn create a unique piece of expert content. You can even add it to the topic’s Reddit thread once it’s ready.

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Sometimes this tool returns nothing useful, but other times it can be fascinating. In a tìm kiếm for “winter jacket,” I was surprised to find a question about using a rain shell and a sweater to construct a winter jacket & more than one question about form-fitting down jackets. Right there are two unexpected but promising content ideas.

Best for: Finding ideas for nibít expert articles


HANDPICKED RELATED CONTENT: How khổng lồ Use Reddit và Quora for Content Marketing

4. Rank Tracker

Unlượt thích most other SEO tools on this danh mục, Rank Tracker is a collection of nine research methods. Those approaches can be broadly sorted inlớn two distinct categories – spying on your competitors và playing with keywords semantics. (Disclosure. Rank Tracker is part of my company’s software portfolio.)

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Rank Tracker finds the highest-ranking từ khóa for a competitor and exposes the từ khoá gaps on your site. As for semantic research, enter a từ khóa và get a list of related searches, related questions, and autocomplete suggestions. Keywords collected this way are a gold mine for content makers because many of them already sound lượt thích article titles.

#RankTracker tool finds the highest-ranking #từ khoá for a competitor và exposes the gaps on your site, says
ab80 via
cminội dung. Click To Tweet

In addition, Rank Tracker integrates with Google’s SEO tools, including analytics, từ khoá planner, & search console, so you can see detailed chất lượng metrics, lượt thích organic tìm kiếm volume và từ khóa difficulty.

Best for: Borrowing good nội dung ideas from your competitors


HANDPICKED RELATED CONTENT: How lớn Do a Competitive Content Marketing Analysis

5. Google Trends

Using Google Trends is not as much about discovering the best keyword as it is about prioritizing your nội dung ideas. It shows keyword popularity over time and across geographic locations. You can plot và compare several keyword on the same graph.

Xem thêm: Công Ty Thiết Kế Website Chuyên Nghiệp Hà Nội, Thiết Kế Web Tại Hà Nội

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For example, Google Trends reveals “winter jacket” & “down jacket” are not as interchangeable as they seem. Searches for “winter jacket” peak in early November & are quickly overtaken by searches for “down jackets.” Perhaps people searching for winter jackets over up learning about the types & conclude down is the best type so they tìm kiếm for “down jacket.” After they learn about different down jacket brands, an uptiông xã in “Arcteryx” searches can be seen.

With this information, a series of articles based on keywords priorities during the calendar year should be created & scheduled. Using this example, you could create a guide on types of winter jackets followed by a listicle of the best down jackets, và then publish a detailed reviews of best Arc’teryx models.

Best for: Refining your nội dung strategy and editorial calendar based on keywords trends

Use
GoogleTrends for refining your #contentstrategy & editorial calendar based on keyword trends, says
ab80 via
cminội dung. Cliông xã To Tweet

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6. Google Search Console

Google Search Console lets you discover opportunities for those từ khoá already used on your website.

Discover your site’s từ khóa that need help with #GoogleSearchConsole, says
ab80 via
cmicontent. #keywordretìm kiếm Cliông chồng To Tweet

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Google Search Сonsole provides a danh sách of keyword that your site ranks for, including SERP positions và click-through rates. The trick is that each SERP position has a widely accepted CTR benchmark. For example, a keyword in the first position should expect khổng lồ have sầu a CTR of about 30%. Each consecutive sầu position drops an average of 5%, & the last four positions on the first page of SERP get a CTR of about 3%.

You can see if a keyword is falling behind its SERP position CTR benchmark. To raise the CTR, you could work on your snippets – come up with a catchier title, optimize the meta description, apply schema markup, or even rewrite the page to lớn make your content a better fit for users’ expectations. Making improvements is likely to bring more traffic than trying khổng lồ rank with new keywords.

Best for: Identifying underperforming pieces of content on your trang web that could benefit from a fresh coat of paint


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7. Answer The Public

Searchers are increasingly confident in using natural language when forming queries because search engines are getting smarter and delivering the results searchers seek. More highly specific, question-lượt thích searches are being asked và Google is delivering more featured Q&A snippets at the top of results.

If you want to join this game, Answer The Public is a perfect place to start your search for long-tail từ khoá.

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Enter a từ khoá & Answer The Public turns it into an appealing infographic of the relevant queries that use questions, comparisons, and prepositions sorted by popularity.

That’s all the tool does, but the displayed queries are always on point & present a few dozen actionable ideas for each keyword. Some of those queries could be turned inkhổng lồ stand-alone articles, while others may be grouped as section headers in a larger piece of content.

Answer The Public is a direct line to lớn members of your audience, their concerns, và the language they use khổng lồ express them. All you have to bởi is publish the answers they seek.

is a direct line to your audience members, their concerns, & the language they use to lớn express them, says
ab80 via
cmicontent. #keywordresearch Cliông xã To Tweet

Best for: Generating ideas for individual articles or detailed guides


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Connecting searches lớn content

These seven free SEO tools range from an easy tool for the lazy keyword search lớn a niche tool for Reddit question tìm kiếm terms. Start with comprehensive SEO tools that return basic results & move on khổng lồ wild-card tools lớn find something edgy. Let me know what SEO tools you use and how they insize your nội dung development.

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Feel miễn phí lớn include additional tools in the comments (from your company or ones that you have sầu used). 

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