Cara Menggunakan Google Keyword Planner

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thangvi.com (or, in plain English, I"m the guy responsible for ensuring that every blog post we publish is EPIC).

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Shows how many different websites are linking to this piece of nội dung. As a general rule, the more websites liên kết to lớn you, the higher you rank in Google.


Shows estimated monthly tìm kiếm traffic lớn this article according to lớn thangvi.com data. The actual tìm kiếm traffic (as reported in Google Analytics) is usually 3-5 times bigger.


Google Keyword Plannerused to be great for this. You could enter any ‘seed’ từ khoá và see tons of keyword suggestions, plus search volumes.

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But Google has since restricted these numbers khổng lồ ranges.

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One solution is to use a tool like thangvi.com’ Keywords Explorerthatshows actual tìm kiếm volumes và tons of other SEO metrics.

But what if you’re starting out & can’t justify paying for any SEO tools?

Here are some không lấy phí từ khoá tools to help kickstart your SEO with zero investment:

Let’s delve sầu deeper inlớn each of thesetools.


https://www.youtube.com/watch?v=BwD5deAqW3Y&feature=emb_title


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This article is a part ofthe
Beginner’s Guide lớn Keyword Research

1. Google Trends

Google Trends visualizes the relative sầu search popularity of a từ khóa overtime.

For example, if we look at the term “costumes” for the past five years, we see that popularity spikes every October.

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This is because of Halloween.

But how is this useful for keywords research?

For starters, it can help you plan your content calendar. Let’s assume you sell costumes online. Publishing or republishing a menu of the “10 Scariest Halloween Costumes for 20XX” each September/October makes perfect sense.

Here’s a less obvious example:

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Interest in “iPhone specs” peaks every September when Apple launches a new iPhone.

If you run a tech blog, it would make sense khổng lồ update and republish any related posts every September.

Going beyond nội dung calendars, Trends can also help avoid targeting the wrong từ khóa.

Take a look at thesetwo:

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If you could only create content for one of these từ khóa, which would you choose? It’d be the one with the highest tìm kiếm volume, right?

Not so fast, because search volumes areaverages taken across many months oryears.

If we check data for the past 12 months only in Google Trends, we see that searches for“táo bị cắn watch series 5” recently overtook those for “apple watch series 3.”

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So if you were running an ecommerce store and had to prioritize one of these từ khoá, it would almost certainly be “táo bị cắn dở watch series 5.”

After all, searches for the Series 3 are only going to decrease as time goeson.


Further reading

2. Keyword Generator

Keyword Generator finds up to lớn 150 keywords ideas for any seed keyword.

For example, if we search for “bitcoin,” we get one hundred keywords ideas containing that word along with their estimated monthly search volumes.

We also see a danh mục of 50 question-type queries.

For the first ten từ khoá on each menu, we also show the Keyword Difficulty (KD)score. This is a number between 0–100 that estimates ranking difficulty. Generally speaking, the higher it is, the more backlink you’ll need torank.


Sidenote.
Keyword Difficulty (KD) doesn’t take anything else inkhổng lồ account besides backlink. It’s important lớn take content chất lượng, search intent, & trang web authority inkhổng lồ trương mục when assessing ranking difficulty. Learn more in this post.

cảnh báo that search volumes và KD scores are relative sầu to lớn the chosen country, which is the United States by mặc định.

If you’re looking to rank elsewhere, just choose from one of the 170+ countries from the dropdown.

You can also use the Keyword Generator to lớn find keywords ideas for Bing, YouTube, & Amazon. Just switch the tìm kiếm engine at the top of thepage.


Sidenote.
Keyword Generator is not the only không tính tiền SEO tool by thangvi.com. You can find more tools here.

3. Keyword Sheeter

Keyword Sheeter pulls thousands of autocompletesuggestions from Google.

To get started, enter one or more seed keyword và cliông xã “Sheet từ khoá.”

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If you want khổng lồ generate a lot of từ khoá ideas fast, this is the tool for you. It pulls around 1,000 ideas per minute, & you can export the results for không lấy phí in onecliông chồng.

The only downside khổng lồ Keyword Sheeter is that it’s quitebasic.

It doesn’t show tìm kiếm volumes or trends data, và it doesn’t group keywords as Keyword Planner does.

But it does have one other notable feature: positivenegative sầu filters.

The easiest way to explain how this works is lớn show an example. So let’s add “how” to the positive sầu filter.

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Now it only shows queries that contain the word “how”—i.e., informationalkeywords that might make for good blogposts.

The negativefilter does the opposite và excludes queries containing certain words.

This is useful for eliminating anything irrelevant. For example, if you run a tech blog và scrape results for “táo khuyết,” then you probably only want to lớn see từ khoá relating to Apple the company, not thefruit.

So you could exclude từ khoá like “pie,” “crumble,” “fruit,” and “cider.”

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Do you want even more từ khoá ideas?

Try the Phrase matchreport in thangvi.com’ Keywords Explorer.

Keywords Explorer> enter seed từ khóa > Phrase match

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Keywords Explorer doesn’t just pull more keywords ideas. It also shows SEO metricslượt thích monthly search volume & Keyword Difficulty (KD).


4. Answer the Public

Answer the Public finds questions, prepositions, comparisons, alphabeticals, and related searches.

Confused? Let’s tackle each of these one-by-one.

We’ll start by entering a “seed” keyword—let’s stiông chồng with “protein powder.”

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The first thing you’ll see are questions.

These are search queries containing who, what, why, where, how, which, when, are, andis.

Examples:

whatprotein powder tastes best?howprotein powder ismadeareprotein powders fattening?whendoes protein powder expire?

You’ll see a visualization by mặc định, but you can switch to lớn a regular danh sách.

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Next up, we have sầu propositions—i.e., for, can, is, near, without, with, and to.

These are tìm kiếm queries that fit the <______>format.

Examples:

protein powder withoutcarbsprotein powder forweight gainprotein powder isit safe

We then have comparisons—i.e., versus, vs, and, like, or.

Once again, the format is <______>.

Examples:

protein powder versusmeatprotein powder orchicken breastprotein powder likequest

And finally, we have sầu alphabeticalsand related.

Alphabeticalsare Google autocomplete suggestions.

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And related, well, whoknows?

In my experience, the number of suggestions in the related category is almost always ~20. I have no clue how it derives those từ khóa. But it does kiông chồng baông chồng a few gems from time totime.

But where does ATPhường get its datafrom?

As far as we’re aware, that would be Google Keyword Planner và Google autosuggest.


Sidenote.
All data is exportable khổng lồ CSV. No need to register or login.

Answer the Public gives 160 question-type queries for the phrase “cát.”

If we plug the same seed inlớn thangvi.com’ Keywords Explorer, we get 626,768 keywords—that’s 3,900x timesmore.

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Of course, we’re flexing our big datamuscles here. For most people, Answer the Public has more than enough từ khóa suggestions. But when your site grows bigger, there’s always Keywords Explorer.


5. Keyword Surfer

Keyword Surfer is a miễn phí Chrome extension that shows estimated global và monthly tìm kiếm volumes for any query typed inkhổng lồ Google.

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Right now, Keyword Surfer shows local search volume estimates for 19 countries. These include the United States, the United Kingdom, Canadomain authority, Brazil, France, & Germany.

There’s also an option khổng lồ turn global tìm kiếm volumes on oroff.

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That said, these aren’t true global tìm kiếm volumes. It’s the total sum of searches from the 19 countries currently in their database.

Beyond this, the extension also adds tìm kiếm volume estimates to lớn the autocomplete results:

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And shows 10 “similar” từ khóa in the search results:

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The only downside is that there’s no way to get search volumes inbulk.

That said, bulk research isn’t the aim of this extension. It’s more for assessing queries as you browse thewebsite.

Xem thêm: Cách Lấy Lại Mật Khẩu Giới Hạn Iphone Nhanh Chóng, Quên Mật Khẩu Giới Hạn Iphone 6

6. Keyworddit

Keyworddit is a chất lượng tool that pulls từ khóa ideas from Reddit. Enter a subreddit, & it’ll mine the titles and comments of threads to lớn find up lớn 500 từ khóa.

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This tool is a fantastic starting point if you know little or nothing about aniđậy.

For example, if you want to start a blog about paleo dieting but know nothing about the topic, pull ideas from /r/paleo.

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This tells you that paleo dieters care about things like:

Low carbmeals;Slow cooker recipes;Grass-fed produce;Etc.

It also tells you what kind of language they use to lớn describe such things.

Beyond ideas, the tool pulls estimated US monthly search volumes for each keywords. That helps give you some idea about the popularity of each subtopic.

To learn more about a keywords, hit the “Context” link to lớn pull up the threads in Google that the keywords were derived from.

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Want khổng lồ find nội dung ideasfast?

7. Google Search Console

Google Search Console helps you traông chồng your website’s performance in organic search. This means it shows a lot of data about the từ khoá that you already rankfor.

For example, take a look at the “Search results” report from our trương mục. It shows the từ khóa that have sầu sent the most traffic to the thangvi.com Blog over the past three months.

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Let’s also toggle the “Average position” và “Average CTR” columns. These show each keyword’s average ranking position & click-through rate.

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You can get a lot of useful insights from this report.

For instance, let’s say that you’re getting a lot of traffic from a keyword despite ranking in position 3–10. You may want lớn focus on ranking higher for that instead of targeting new keyword.

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If your CTR is low despite ranking high, your page may be less than enticing in the search results. You can often fix this by improving your title tagor meta mô tả tìm kiếm.

But what about finding new keywords?

Sort the report by CTR from low to lớn high. This often uncovers keywords that you’re ranking for but never targeted. If any of these have lots of impressions & a low click-through rate, it could be worth targeting that từ khóa with a newpage.

For example, we rank in position 8 for “most searched person on Google.”

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The page that ranks for this keyword is our danh sách of the top 100 Google searches.

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This is only a semi-relevant result for this từ khóa. We may rank higher with a blog post about the most Googled people, not things.

Recommended reading: How to lớn Use Google Search Console lớn Improve sầu SEO (Beginner’s Guide)

8. Questiondb

Questiondb finds the questions people are asking about a specific topic. It pulls these from a database of 48M questions sourced from Reddit.

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Sidenote.
There are plans to exp& data sources in the future.

Questions are sorted by popularity, but you can also sort by topic. This is a super useful feature because it also groups questions together.

For instance, let’s search for “protein powder” and sort by topic. All questions about vegan protein powder are now grouped together.

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Same goes for those about kelớn protein powders:

This is useful when writing blog posts, as it helps you understand which questions to answer.

Speaking of answers, if you check the box lớn “Show source liên kết,” a clickable link appears next to lớn each question. This takes you to lớn the thread itself.

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If you browse the comments, you can often find answers fast, which speeds up content retìm kiếm.

All questions are exportable lớn CSV at the touch of a button.

9. Bulk Keyword Generator

Bulk Keyword Generator is a keyword research tool for local SEO. It generates từ khoá based on industry type.

To start, follow step 1 và choose a business type from the dropdown.

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You will then see a các mục of keywords relevant to lớn the services or products youoffer.

For example, let’s set “plumber” as the business type. We see queries lượt thích hot water installation, gas installation, drain cleaning, và drain relining.

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Now, most businesses that offer these services will mention so on their website. But many fail to lớn create or optimize individual pages for these service-type queries.

To illustrate, take a look at this plumbing company’s homepage:

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It states that they offer drain relining services, yet they don’t have a page about this service. As a result, they’re outranked by those thatbởi.

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In step 2, the tool appends the chosen services with locations (e.g., London).

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However, this isn’t particularly useful because it doesn’t reflect the way people actually tìm kiếm.

For instance, most Londoners wouldn’t search for “drain relining services in London.” They’d tìm kiếm for “drain relining” or “drain relining services.” Google serves local results either way, and the latter is quicker.

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This is also why there’s often little or no volume for such terms in tools like thangvi.com’ Keywords Explorer.

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So here’s a smarter idea:

Copy a handful of service-type keyword from the tool that apply lớn your business;Paste the raw các mục inkhổng lồ Google Keyword Planner;Set the location to lớn a relevant city orarea.

For example, let’s type “drain relining” into lớn Keyword Planner & set the location lớn Nottingmê say. There are 10–100 monthly searches.

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10. Google

Google is perhaps themost powerful từ khóa retìm kiếm tool on the planet.

There’s the autocomplete feature for generating an almost infinite number of từ khóa ideas. But that’s only the tip of the iceberg when it comes khổng lồ using Google for keyword retìm kiếm.

For starters, take notice of the “People also ask” box that shows up for some searches.

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These are questions that Google knows searchers are asking and want khổng lồ know the answers to lớn.

And here’s a quicktrick:

Clichồng on any of these questions, & Google will loadmore.

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Keep doing this, và you can generate an almost infinite danh sách of questions people are asking.

But Google’s use as a keyword retìm kiếm tool doesn’t endthere.

Let’s say that there’s a keyword you want lớn rank for. There are a lot of factors at play when it comes lớn SEO, but one thing is certain:

If you want khổng lồ rank, then your content needsto align with tìm kiếm intent.

In other words, don’t try khổng lồ rank a gym homepage for a query lượt thích, “how lớn lose weight?”

People who persize that tìm kiếm aren’t in buyingmode. They’re in learningmode.

Google is your best friover when it comes khổng lồ understanding tìm kiếm intent. Just look at the search results và the presence of SERP features.

For example, imagine that we’re an email kinh doanh tool và want khổng lồ rank for “email sale.”

Looking at the tìm kiếm results for that query, we notice two things:

First, there’s a featured snippet.

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This is almost always a sign of informationalintent. Searchers are in learning mode và want lớn see blog posts & guides, not sản phẩm pages.

Second, there are quite a few beginner’s guides.

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That tells us that most searchers are email sale noobs who want khổng lồ learn the absolute basics of tin nhắn marketing.

So, that’s what we should create if we want khổng lồ rank for this keywords.

Now, if we search for something totally different like “dress,” we see the opposite:

All the results are ecommerce sản phẩm or category pages, & Google even shows shopping ads.

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This tells us the searcher is in buyingmode.

Bottom line? Don’t overlook Google as a keywords retìm kiếm tool. Keyword retìm kiếm is about more than just finding keywords. It’s about understanding who is searching for them và what they want tosee.

Free vs. paid từ khóa tools: how vày they compare?

It’s simple: không tính phí từ khoá tools are limited compared lớn paidtools.

That’s not khổng lồ say that không lấy phí tools don’t have sầu their uses. But the number of keyword ideas và data they give sầu access to will always pale in comparison lớn paidtools.

Because of this, paid tools allow you to lớn goway deeper and bởi vì more advanced marketing research.

To illustrate, here’s what happens if we type “protein powder” inkhổng lồ thangvi.com’ Keywords Explorer:

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123,000+ “phrase match” suggestions from our database of 9.9 billion từ khoá.

No không tính phí từ khoá tool runs on a database thatlarge.

We also show tons of data points, including:

Estimated monthly tìm kiếm volume;Keyword Difficulty (KD);Clicks;CPC

And everything is searchable, filterable, and returned in seconds.