Google"s pretty good at surfacing relevant content based on your tìm kiếm query. But sometimes you need something so insanely specific that a general keywords phrase doesn"t really vị it for you, especially for marketers on the hunt for a specific piece of nội dung. Enter the Google site:tìm kiếm. This allows you khổng lồ tìm kiếm just one tên miền -- not the entire internet -- for a particular search term.

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So, for instance, if you wanted to see what kind of nội dung, & only, had on kinh doanh automation, doing a site:search would limit the results lớn only"s sale automation content.


I"ve sầu used this for a ton of stuff in the past -- actually, as a professional nội dung creator, I can honestly say I use it every day. Here"s how khổng lồ bởi it, as well as some use cases I"ve sầu found to lớn be super helpful that make me more efficient.

How khổng lồ Search Within a Site Using Google

Go to tìm kiếm term inkhổng lồ the search box.Refine your tìm kiếm.

How to Google Search Within a Website using Site:Search

Step 1: Go to lớn Duh.Step 2: Enter search term inlớn the tìm kiếm box.*


*Pay attention to the subtên miền (the letters that precede a tên miền name, like www.,, or info.) you enter. Which subdomain name you enter, or even choosing not lớn enter one at all, will change your results.

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For example, when I try to conduct a site:search for all the mentions of sale automation on, I get way more results (about 9,500) when I enter sale automation than I vày if I enter marketing automation (about 2,300). Why? Because the former is bringing up results for all the subdomains on That means it returns results for mentions of kinh doanh automation on, say,, too.


Entering kinh doanh automation, however, returns results for only mentions of kinh doanh automation on the www. subdomain. So the lesson here is, be specific about what domain name & subtên miền you want to search.

Step 3: Refine your tìm kiếm.

For instance, in Step 2 when I searched our for a Facebook stat, some results from a long time ago -- like 2010 -- came up. I could filter for only the most recent stats by refining my search to facebook stat 2012.


How Site:Search Can Make Your Life Easier as a Marketer

There"s a bunch of use cases for this little search efficiency trichồng, but here are the ones I use all the time when I"m wearing my marketer hat.

Search for data. I lượt thích khổng lồ use data to strengthen my content, và it"s really easy to lớn vị a site:tìm kiếm on the for a stat I rethành viên using in the past -- but can"t totally rethành viên where. It also helps me find data on another or website that I know frequently publishes that type of content, lượt thích eMarketer, for instance.Surface content to link lớn. If you want to lớn links lớn a piece of content about a specific subject matter within your own nội dung, the site:search is a great way lớn resurface it ... or even find some new pieces of nội dung you didn"t know existed.

Do you use site:tìm kiếm lớn help you find information faster? Want some more quiông xã và dirty tips about tìm kiếm engines và SEO? Take our không tính tiền SEO course. khổng lồ tóm tắt that might make your marketing friends a little more efficient?