Using Google Trends In A Dynamic Environment

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Google Trends can be a powerful tool for digital marketers. The 11 best ways you can use Google Trends to lớn find relevant, trending, và related từ khóa that boost traffic.


30-second summary:

Keywords are still important for SEO, but what’s increasingly important is their relevance, uniqueness, và popularity over time.Google Trends is a powerful tool that lets you gauge this và more.With Google Trends, you can get a view of what keywords to include, what to lớn avoid, and what lớn plan for.You also get deeper dives into lớn related topics, predictions, và how to overcome blind spots.

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As an SEO professional, we’re sure that there’s one word you’ve sầu heard and used often, & that is, “keywords”. After all, if you know what people are searching for, you can create content that guides them to lớn your site. A great way to identify effective từ khoá is by using Google Trends, one of the world’s largest real-time datasets. It can give you an insight into lớn what people are searching for, interested in, and curious about.

With more than 3.5 billion Google searches conducted every day, this is a powerful tool you can’t ignore. In the words of the Google Trends team, “you can now explore minute-by-minute, real-time data behind the more than 100 billion searches that take place on Google every month, getting deeper into the topics you care about.”

Now, you may be thinking that this sounds great — but where do I begin? Take a deep breath và pay attention because we’re going to lớn outline the 11 best ways you can use Google Trends to come up with apt từ khoá.


Ready? Let’s go.

1. Understand từ khóa tìm kiếm volume

Keyword tìm kiếm volume refers lớn how many times specific words were searched for during a given time frame. If sites contain words with a high volume, it’s clear that they’re going khổng lồ get more traffic.

If you enter any từ khóa into lớn Google Trends, you get khổng lồ see how interest in that topic has increased or decreased over the course of time.

Here’s an example. Type in “coronavirus” & see for yourself the peaks & valleys in consumer interest. You can also see which regions it is more or less popular in.

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Here, we should point out that the popularity of the keywords shown is relative sầu. The graph represents the ratio of the number of times that word was searched relative sầu to the total number of all searches during that time.

2. Identify seasonal trends

One of the great advantages of having tìm kiếm data mapped on a graph is that you can easily spot the highs và lows of how many times từ khoá were searched for.

As a savvy marketeer which you must be, or you wouldn’t be reading this – you know that capitalizing on seasonal popularity means attracting more customers. You can craft campaigns around such trends & adjust your sales plans & inventory accordingly.


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Here are some obvious examples. If you type in “pizza”, you get a graph that’s fairly consistent và more or less flat. But if you type in “Christmas pudding”, you’ll see a flat line rising lớn a very high peak in December.

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Correctly identifying such trends means being able lớn plan in advance and then taking advantage of heightened interest. Sounds lượt thích something you’ll want to vị.

3. Avoid jumping onlớn the trendy từ khóa bandwagon

When doing keywords research, you need to know whether a tìm kiếm term is going to lớn remain popular or whether it’s just a result of short-lived buzz. Here again, Google Trends can help.

There’s a table on the page that lets you view search interest for a specific từ khoá over the last few years. This way, you’ll immediately see whether a topic has just spiked once and then dropped or whether it’s of lasting interest.

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Here’s another example. Type in “fidget spinners,” & you’ll see that there was a huge spike in 2017 when no-one could get enough of those toys. So if you were counting on attracting people khổng lồ your site using “fidget spinners” that isn’t going to lớn happen.

4. Stay away from unicorn keywords

Hold on. Aren’t unicorns what they Call start-ups valued at over USD one billion? Yes, that’s right, but there are other types. Unicorn keywords, for instance.

These are generic industry terms that may sound good khổng lồ include in your nội dung but don’t necessarily make much of a difference. They are high volume but low competition. For example, “cloud computing” or even “courier services”.

It’s always better to use more precise từ khóa. For example, you could modify unicorn keywords lớn more accurately reflect your services. Checking Google Trends will provide you with information on such generic keywords, which you can then adapt for your needs.

5. Find relevant trending topics

Trends. We all want to stay on top of them as this will attract more customers. Well, Google Trends can obviously help in this case, too.

You can check Google Trends to lớn find out which topics are trending in your niche & then keep traông xã of traffic.

6. Find related topics

Often, even keyword not directly linked khổng lồ your business can be helpful. There are other keywords that may be related but will still boost traffic.

It’s simple to lớn vị this with Google Trends. After you type in a relevant từ khóa, you can scroll down lớn find tables of related topics and related queries.

Typing in courier services, for example, will show you rising và falling trends for this search phrase. But in the related queries section, you’ll see “overnight courier services”. If you can use this as a relevant từ khóa, chances are your traffic will increase. Overnight.

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7. Use trends predictions

You can look at Google Trends as a mirror lớn show you what people are interested in at this moment. But this tool can also help you use forecasting và trover data lớn suggest which từ khoá are going lớn rise in popularity in the future. This lets you plan ahead and prepare for traffic boosting opportunities that will arise in the days to come.

As a start, you can look at this prediction from the Google team on themes that are rising in 2021: eunique, data ethics, & reaching the at-home page consumer.

8. Use local SEO tactics

You already know the importance of leveraging local SEO strategies. There are many consumers near you, & they are the ones that can easily be targeted with effective sầu digital & keyword tactics.

Google Trends can be a great help with this approach, too. You can use local keywords trends khổng lồ see which regions need your products or services. And then, you can fine-tune your strategy khổng lồ reflect this.

For example, you could type in “cloud computing”, with a USA filter lớn get overall trends for that keywords phrase. And then drill down further khổng lồ see in which towns và cities the phrase is most used.

9. Video SEO

A statistic on HubSpot indicates that 86% of businesses use video as a marketing tool. That’s not surprising, after all, 85% of all mạng internet users in the United States watched online video clip content monthly on any of their devices. And 54% want lớn see more Clip nội dung from a br& or business they support.

Hence, video SEO is critical. It’s the process of optimizing your Clip khổng lồ be indexed so that it ranks on the results pages for từ khoá searches.

How can Google Trends help you with this?.

Enter your search term, and then change web search to YouTube search. You can find the relevance & also related queries, as well as which words are trending. This should give you invaluable insights khổng lồ tweak your đoạn phim titles và descriptions for better results.

10. Use long-tail key phrases

Long-tail keyphrases are defined as those that are different from general từ khoá. They are specific lớn whatever product or service you’re selling.

For example, while “running shoes” can be a generic keyword, a long-tail version of this could be “men’s running shoes with thick soles”.

As you can see, such phrases have low competition và high conversion. This is why they are so important for effective SEO.

With Google Trends, you can cross-reference the popularity of different keyword. And then, you can combine related terms lớn get a good idea of relevant long-tail keyword. Whether you’re inlớn cloud computing or running shoes, it makes a difference.

11. Identify blind spots

Blind spots exist in life và also in từ khoá.

There are keywords that we feel are important, even though they may be generic and high-volume. There are other từ khoá that somehow never occur to lớn us, even though they may be of interest lớn consumers.

Intelligent use of Google Trends means that you can probe these areas lớn arrive sầu at insights that let you capitalize on what’s trending with your target audience.

Use various combinations of từ khoá, always kiểm tra the related queries box, & get a wider view of the timeline. Combine these khổng lồ check whether từ khóa are popular over time, whether there’s just a specific spike, và if there are other aspects that consumers feel are important.

All this will let you get over the blind spots khổng lồ give you 20/trăng tròn vision.

In conclusion: Google Trends is your powerful từ khóa partner

At a time when every online expert is hunting for keyword, Google Trends can give you the edge.

You can use it lớn come up with powerful, popular từ khoá khổng lồ boost traffic in surprising and positive ways. 

It can help you discover keyword that make sense in context. It can help you to spot profitable trends. And it can help you come up with long-tail keyword that consumers are searching for. 

The 11 principles outlined above should go a long way in setting precise và effective sầu từ khoá for your business. After that, if you want more of a deep dive sầu, head on over to lớn Google’s own training center for more lessons.

Aayush Gupta is Sr. Manager, Brand & Marketing at Uplers. He likes to stay on his toes when it comes to kinh doanh and doing things worth risk-taking. He loves traveling và exploring local cuisines. In his free time reading books with coffee is all he wants.