Putting together an SEO chiến dịch and thinking that cloaking, links farming or regurgitating nội dung will get your site high rankings? Think again. Chances are, your site will get banned or ommitted from the top tìm kiếm engines; meaning Google, Yahoo, & Live sầ, by using these techniques.

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Blaông xã Hat SEO is a touchy field and if you’re not on top of the game, your best chance is not lớn get involved in it.

Miskandar Eko Sembodo outlines 9 basic Blachồng Hat techniques khổng lồ avoid as they will probably lead khổng lồ sites being banned from the tìm kiếm engines.

9 Ways To Get Banned by Search Engines

1. Cloaking

When website or website pages are set up lớn display different content for a tìm kiếm engine spider versus a human user. Cloaking delivers one version of a page to an Internet user và a different version to lớn a tìm kiếm engine. The cloaked page is packed with keyword và phrases that the website wants to be highly rank for so.

It is done by cloaking programs that compare the IPhường address of the requesting party lớn a database of known IPhường addresses from specific tìm kiếm engine spiders. If the IP address matches one on the menu, it serves a page that was specifically written for the search engines.

There are good reasons for cloaking as well, such as targeted advertising, but if you are trying lớn manipulate your rankings in the tìm kiếm engines then your site could be penalized or banned.

2. Spamming (Keyword Stuffing)

“Stuffing” long lists of keywords into the content & the code on a page that makes the page unreadable.

Ever seen a web page with a very awkwardly written first paragraph where a certain word is repeated ad nauseam? Here’s an example:

“We sell the best father’s day gifts for father’s day. If you like to celebrate father’s day we can help with the best father’s day gifts for father’s day.”

It’s obvious that the page is trying lớn rank well for “father’s day gifts.” This is keywords spamming or stuffing but it is just the tip of the SEO iceberg; there is probably keyword stuffing happening in the code: in the meta tags, invisible text, alt tags, title tags, bình luận tags, etc. If the word or phrase is repeated too often Google can place a filter to lớn reduce the site’s rankings or simply ban the site. Keyword density can be tricky but, as a general rule, Big Oak shoots for 3% to 12% of all text on a page to lớn be our targeted keywords.

3. Hidden Text

If text or liên kết are invisible to the trang web visitor but can be seen by tìm kiếm engine spiders then they are considered hidden.In the past people would simply make the text too small khổng lồ read by using a 1 point phông or make it the same color as the background. Now that tìm kiếm engines have built in algorithms to lớn combat that, spammers are using cascading style sheets (CSS) to hide text or using tags mix khổng lồ not display text on the page. It is boils down to lớn this: it is considered hidden if the text or link is invisible to the trang web visitor but can be seen by tìm kiếm engine spiders.Search engines can easily spot this today so it is best to lớn avoid it altogether.

4. Doorway Pages

Pages that solely exist to rank well in the search engines. Sometimes these pages are ugly, containing paragraph after paragraph of meaningless text. Most the time doorway pages are orphaned pages meaning they are not part of the site’s regular navigation.

A blaông chồng hat SEO firm may use software to lớn generated doorway pages. They plug a few keywords in và the software proceeds to lớn generate pages where much of the content is duplicated from other pages on the site except they swap out the từ khóa.

5. Redirect Pages

Keyword-stuffed landing pages that quickly redirect khổng lồ the real page. These pages don’t necessarily contain content that any human would be interested in. They are meant to show up high in tìm kiếm engine results pages (SERPS). When you cliông xã on one of these pages from the results, you are redirected to another page-usually a high-pressure sales page. In other words, the page you cliông xã to see is not the page you actually get to lớn read.

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Sneaky redirection pages are mix up in groups. They target similar và related từ khoá or phrases. The only link on these pages are link lớn other pages in the same family creating a false sense of related linking. The redirect can be automatic, done with a meta refresh comm& or through other means such as mouse moving while on the redirect page.

6. Duplicate Content or Websites

Setting up multiple websites with the same nội dung or having several pages on a site with essentially the same information but different keywords inserted here và there. You see the duplicate nội dung method a lot with travel-oriented sites. A “template script” is written then regional terms, such as state or city names, are swapped out on each page.

7. Code swapping

Submitting a text-only version of a website page lớn the search engines in an effort to lớn gain high rankings for that page. Once the desired positions within the tìm kiếm engines are achieved the search-engine friendly text page is swapped out for a content page designed for human visitors. This will only work for a limited time as the tìm kiếm engine spiders will eventually return khổng lồ that page & find its content has changed.

8. Linking to Unrelated Sites or Bad Neighborhoods

Link campaigns are good thing when done correctly; we would say they are a necessity in today’s SEO world. But linking to bad neighborhoods is a sure way khổng lồ đại bại your ranking. If you aren’t careful about who you are linking to you can easily disappear overnight. Basically, while you may be ethical và vì chưng everything right, linking to lớn someone who isn’t can be considered guilt by association. Always verify your links to other sites. Make sure they have sầu page rank và are indexed by Google. Avoid linking lớn any sites that use spamming techniques to increase their tìm kiếm engine rankings. Regularly checking outbound liên kết from your site and removing any offenders is a good idea.

A few site types khổng lồ avoid:

1. Free-for-all link farms

2. Adult sites

3. Gambling sites

9. Link Farms

Typically a network of sites that are all interlinked to one another and have sầu no other benefit but to try to lớn boost the link popularity of the sites. Link farms are mostly used lớn try to increase the Google PageRank of a site.

Well after everyone saw the Blachồng Hat techniques everyone also should see…

What does Google say?

“Don’t deceive your users, or present different content lớn search engines than you display lớn users,” Google says, & they danh sách some bullet points on avoiding being banned.

1. Avoid hidden text or hidden links.

2. Don’t employ cloaking or sneaky redirects.

3. Don’t skết thúc automated queries khổng lồ Google.

4. Don’t load pages with irrelevant words.

5. Don’t create multiple pages, subdomains, or domains with substantially duplicate content.

6. Avoid “doorway” pages created just for tìm kiếm engines, or other “cookie cutter” approaches such as affiliate programs with little or no original content.

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Loren Baker is the Founder of SEJ, an Advisor at Alpha Brvà Media and runs Foundation Digital, a digital marketing ...