Inbound certification


Inbound sale is a business methodology that attracts customers by creating valuable nội dung and experiences tailored to them. While outbound kinh doanh interrupts your audience with content they don’t always want, inbound sale forms connections they are looking for and solves problems they already have sầu.

Bạn đang xem: Inbound certification

The inbound methodology is the method of growing your organization by building meaningful, lasting relationships with consumers, prospects, và customers. It’s about valuing & empowering these people to reach their goals at any stage in their journey with you.

Why? Because when your customers succeed, you succeed.

The inbound methodology can be applied in three ways:

Attract: drawing in the right people with valuable content and conversations that establish you as a trusted advisor with whom they want to engage.Engage: presentinginsights and solutions that align with their pain points and goals so they are more likely lớn buy from you.Delight: providing help & tư vấn to empower your customers to lớn find success with their purchase.


When customers find success and mô tả that success with others, it attracts new prospects to lớn your organization, creating a self-sustaining loop. This is how your organization builds momentum, và this is why the inbound methodology serves as a strong foundation for your flywheel.

What Is the Flywheel?

The flywheel is a business Mã Sản Phẩm adopted by lớn illustrate the momentum your organization can gain by prioritizing và delivering exceptional customer experience.


You can spin & build momentum in your flywheel by investing in strategies that acquire và retain customers — forces for your flywheel.

On the other h&, anything that slows your flywheel is friction. Often the biggest sources of friction for your customers come in the handoffs between teams, so alignment and communication between teams are key lớn keeping your flywheel spinning.


When your flywheel is based on the inbound methodology, your marketing, sales, & service functions can add force và eliminate friction throughout the attract, engage, và delight phases. All organizational functions are also responsible for removing friction from your flywheel.

For example, in the attract phase, kinh doanh will likely play the biggest role by doing things lượt thích blogging, sự kiện sale, & running paid ads, but your sales team can also add force by engaging in social selling, and your customer service team can add force by making it easier for current customers to make referrals.

Once you attain enough customers & engage & delight them, they can keep your flywheel spinning by promoting your organization and bringing new customers to lớn you. Over time, your flywheel allows you khổng lồ grow without continually investing in customer acquisition.

Let’s unpaông xã some more inbound kinh doanh strategies.

These strategies will help you effectively market to lớn your target audience the inbound way. Below, you’ll see there are specific strategies for each inbound method of attracting, engaging, và delighting consumers khổng lồ keep your flywheel spinning & help your business grow better.

Attracting Strategies

Inbound kinh doanh strategies that attract your target audience và buyer personas are tied to lớn nội dung creation & development.

To reach your audience, start by creating và publishing content — such as blog articles, nội dung offers, và social truyền thông — that provide value. Examples include guides on how to use your products, information about how your solution can solve sầu their challenges, customer testimonials, & details about promotions or discounts.

Xem thêm: Xưởng Quần Áo Nam Nữ Sỉ Thị Trường Giá Sỉ, Thị Trường Sỉ

To attract your audience members on a deeper level through inbound sale, optimize all of this content with an SEO strategy. An SEO strategy will require you lớn target specific từ khóa & phrases related khổng lồ your products or services, the challenges you solve sầu for customers, và the ways you help target audience members.

This will allow your nội dung và information to organically appear on the search engine results page (SERP) for the people who are searching for this information — also known as your target audience or the right customers for your business.

Engaging Strategies

When using inbound strategies to lớn engage your audience, ensure you’re communicating and dealing with leads and customers in a way that makes them want to lớn build long-term relationships with you. When using these engagement strategies, inject information about the value your business will provide them with.

Specific engagement strategies may include how you handle & manage your inbound sales calls. Focus on how customer service representatives handle calls from interested people & prospects. Additionally, be sure you’re always solution selling rather than sản phẩm selling. This will ensure all đơn hàng over in mutually beneficial agreements for customers & your business — meaning, you provide value for your right-fit customers.

Delighting Strategies

Delighting inbound strategies ensure customers are happy, satisfied, and supported long after they make a purchase. These strategies involve sầu your team members becoming advisors và experts who assist customers at any point in time.

Incorporating thoughtful, well-timed chatbots và surveys khổng lồ assist, tư vấn, và request feedbaông xã from customers is a great way to delight these people. Bots and surveys should be shared at specific points in time throughout the customer’s journey to ensure they make sense & are of value.

For example, chatbots may help current customers phối up a new technique or tactic you"ve sầu started offering that they’d lượt thích to take advantage of. Additionally, a satisfaction survey may be sent out six months after customers have purchased your product or service to lớn get their feedbachồng and review ideas for improvement.

Social media listening is another important strategy when it comes to lớn delighting customers. Social truyền thông followers may use one of your profiles to provide feedbaông xã, ask questions, or tóm tắt their experience with your products or services. Respond to lớn these interactions with information that helps, supports, and encourages followers — this shows you hear and care about them.

Lastly, the mark of an inbound strategy focused on delighting customers is one that assists và supports customers in any situation, whether or not your business gets any value out of it. Remember, a delighted customer becomes a brand advocate và promoter, so handle all interactions, both big & small, with care.

As an inbound marketer, your goal is to lớn attract new prospects khổng lồ your company, engage with them at scale, and delight them individually.

You also partner with your sales và services teams khổng lồ keep the flywheel spinning effectively and help the business grow. It"s a big job, but the inbound methodology & Marketing Hub have sầu you covered.


You don’t want just anyone coming khổng lồ your website. You want people who are most likely khổng lồ become leads &, ultimately, happy customers. How vày you get them there? You attract more of the right customers with relevant content at the right time.

Use the nội dung strategy tool lớn build your authority in search and rank for the topics that matter the most khổng lồ your prospects. Publish your blog post or đoạn phim nội dung across social networks using social truyền thông media tools. Create ads lớn increase awareness of your brvà with your target audience. Throughout each stage, you’ll be reporting on and analyzing these efforts to stay informed on what’s working & where you need khổng lồ improve.

Use Conversations to lớn create lasting relationships with prospects on the channels they prefer — through gmail, bots, live chat, or messaging apps. Use the conversion tools — CTAs, forms, and lead flows — to capture the information of prospects visiting your site.

Use all the prospect và customer information in the CRM to personalize the trang web experience using smart nội dung, và the entire buyer’s journey using gmail & workflows. Create br& loyalty by targeting specific audiences with your social content or ads. Choose from hundreds of Connect integrations to lớn add additional tools & features to lớn fit your business’ unique needs.

Supporting the inbound methodology is"s complete CRM platform, which includes all the marketing, sales, customer service, và content management software you need khổng lồ keep customer relationships front và center. These tools are powerful alone, but they’re even better when used together, helping you grow và market with the inbound methodology.

By combining the inbound methodology with the software, you’ll grow your business and get customers khổng lồ buy more, stay with you longer, refer their friends, & tell the world they love sầu you.