What is seo? search engine optimization 2021

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SEO stands for Search Engine Optimization, which is the practice of increasing the quantityquality of traffic khổng lồ your website through organic tìm kiếm engine results.

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What goes into SEO?

To understvà the true meaning of SEO, let"s break that definition down và look at the parts:

Quality of traffic. You can attract all the visitors in the world, but if they"re coming khổng lồ your site because Google tells them you"re a resource for Apple computers when really you"re a farmer selling apples, that is not chất lượng traffic. Instead, you want to attract visitors who are genuinely interested in the products that you offer.Quantity of traffic. Once you have sầu the right people clicking through from those search engine results pages (SERPs), more traffic is better.Organic results. Ads ảo diệu a significant portion of many SERPs. Organic traffic is any traffic that you don"t have sầu to pay for.
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That"s all the SE (search engine) of SEO.

The O part of SEO—optimization—is where the people who write all that content và put it on their sites are guessing that content và those sites up so search engines will be able lớn understand what they"re seeing, and the users who arrive via tìm kiếm will like what they see.

Optimization can take many forms. It"s everything from making sure the title tags và meta descriptions are both informative and the right length khổng lồ pointing internal liên kết at pages you"re proud of.

Learning SEO

This section of our site is here khổng lồ help you learn anything you want about SEO. If you"re completely new to lớn the topic, start at the very beginning và read the Beginner"s Guide khổng lồ SEO. If you need advice on a specific topic, dig in wherever suits you.

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Here"s a general overview:

Building an SEO-friendly site

Once you"re ready to lớn start walking that SEO walk, it"s time to apply those SEO techniques to lớn a site, whether it"s brvà new or an old one you"re improving.

These pages will help you get started with everything from selecting an SEO-friendly domain name name to best practices for internal links.

Content và related markup

A site isn"t really a site until you have sầu content. But SEO for content has enough specific variables that we"ve sầu given it its own section. Start here if you"re curious about từ khóa research, how to write SEO-friendly copy, and the kind of markup that helps tìm kiếm engines understvà just what your content is really about.

On-site topics

You"ve already learned a lot about on-site topics by delving inlớn content & related markup. Now it"s time khổng lồ get technical with information about robots.txt.

Link-related topics

Dig deep into everything you ever needed to lớn know about links from neo văn bản to redirection. Read this series of pages to underst& how and when khổng lồ use nofollow & whether guest blogging is actually dead. If you"re more inkhổng lồ the liên kết building side of things (working to improve sầu the rankings on your site by earning links), go straight lớn the Beginner"s Guide to lớn xây dựng liên kết.

Other optimization

Congratulations! You"ve sầu mastered the ins và outs of daily SEO và are now ready for some advanced topics. Make sure all that traffic has the easiest time possible converting with conversion rate optimization (CRO), then go micro cấp độ with local SEO or take that site global with international SEO.

The evolution of SEO

Search engine algorithms change frequently and SEO tactics evolve sầu in response to lớn those changes. So if someone is offering you SEO advice that doesn"t feel quite right, kiểm tra in with the specific topic page.

For a more technical look at SEO, check out this short Clip from Rand Fishkin.

Go forth and SEO…

Keep learning


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