Facebook Lead Generation Ads Campaign

Lead generation is the lifeblood of any successful business.

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It’s not a business if people aren’t thangvi.coming to your store to lớn purchase your products or services.

It’s not a business if people aren’t genuinely interested in your information. It’s still not business if your gmail danh sách isn’t growing.

Quite simply, it’s not business if your marketing strategy isn’t generating any serious leads.

So, how do you go about the business of generating leads?

There are so many ways khổng lồ generate leads online – opt-in forms, gmail campaigns, live events, etc. But today, in this article, we’d lượt thích to lớn focus on the largest lead generation social platkhung, Facebook.

Some Fun Fact About Lead Generation on Facebook

Facebook is ranked first as the leading lead generation platform (82%). It’s followed by LinkedIn (48%), with Instagram thangvi.coming in third (43%).

Only 4% of marketers use Snapchat khổng lồ generate leads.

Social Media Platform

Number of Marketers Using it to Generate Leads















Marketers also agree that images (41%) are the best lead generation posts for social media. They’re closely followed by videos (40%) with stories thangvi.coming in third (11%), & text thangvi.coming in fourth (4%).

Social Media Posts

Lead Generation Effectiveness











The same study also goes on khổng lồ confirm that social media is key to driving leads (53%). It’s followed by direct messages (19%), with emails thangvi.coming in third (17%).

Facebook Lead Generation

Facebook Lead Ads is a paid ad platform that allows you to target a specific audience to lớn generate leads, particularly on Facebook và Instagram.

Why Target Leads on Facebook



In a regular lead generation setting, you’re lớn drive sầu users khổng lồ a landingpage you created, where they’re lớn fill out a lead conversion form. They might have sầu thangvi.come across this information on a Facebook post or ad – và in order to fill out this information, they’ll be directed to a landingpage outside Facebook khổng lồ input their liên hệ details.

This is one of the most effective ways khổng lồ find high-chất lượng leads. First the people you attract have sầu to abandon what they’re doing to lớn go lớn your trang đích and fill out your size to access your offer. This strategy can only work if the prospect is highly interested in your offer.

But what if the person is only mildly interested? What are the chances they’ll still find it worthwhile lớn leave sầu Facebook & fill out your form?

Enters Facebook Lead Ads

Facebook leads ads were specifically created for this.

Users don’t have sầu to lớn leave sầu Facebook lớn fill out your lead forms. Instead of sending your users lớn your trang đích, you can create the forms directly on your Facebook page and even let them access your offers without directing them elsewhere,

The whole point is khổng lồ make the conversion process hassle-không tính phí và convenient for all.

That means, you can capture all the lead information you need directly on Facebook without necessarily dragging your users lớn an external landing page khổng lồ thangvi.complete the conversion process.

How Does Facebook Lead Ads Work?

Facebook Lead Ads are no different from any other khung of paid ads. First, you have to set up your ad trương mục through Facebook Ad Manager. You’re even allowed to customise your creative sầu assets, target features, and budget lớn reach the right audience.

The information you provide is meant to help Facebook help you display your ads to lớn the right group of prospects.

The ad is then displayed in the user’s news feed – this ad looks very similar to any organic Facebook posts, save for the “sponsored post” designation.

The lead ad is for promoting your lead generation offer.

Example of a Facebook Lead Ad

You can use Facebook lead ad to increase the number of people signing up to lớn your business or hàng hóa, with a coupon code as your offer.

To access this offer, the user will be required to submit their liên hệ information by filling up a lead form. However, with Facebook Lead ads, this khung can be filled directly on the Facebook phầm mềm instead of an external trang đích.


When your users thangvi.come across your ad & cliông chồng on the CTA, Facebook will respond by producing the form. This khung will be auto-filled with some of the information, thus reducing the number of size fields that the user has to fill.

Once the user fills this form and submits it, Facebook will proceed to lớn deliver the coupon code in-tiện ích either via a Thank-You note or via the user’s email, depending on the designated lead flow.

The user gets the discount code, while you get a new liên hệ to add to your tin nhắn các mục for follow-ups, nurturing, and qualifying.

Facebook Lead Form

A lead form collects your leads’ contacts in exchange for your offer. The lead information you collect might include your leads’ names, gmail address, phone number, or any other personal information.

Your visitors will gladly fill out the form if you’re offering them something of great value.

Even with this, the process of getting your online visitors khổng lồ fill out your form và claim your offer isn’t an easy one. With everything that’s happening in the social spaces, it’s easy for your visitors to get distracted or chiến bại interest along the way.

You want khổng lồ act quichồng, when they’re warmed up enough for action.

With Facebook Lead Ads, you don’t have lớn drag your users outside Facebook lớn collect their tương tác details. Instead, everything happens in-phầm mềm, thus increasing the possibility of a conversion.

Those interested in your business can connect with you by providing their tương tác details.

While prospects don’t have sầu to lớn leave the Facebook tiện ích, the information they provide can be seamlessly moved khổng lồ the database of any CRM program through an integration.

What are the Benefits of Facebook Lead Ads?

Facebook Lead Ads have a few benefits that apply to lớn both you (the advertiser) and the prospects you’re targeting.

The point is lớn clear many of the barriers that a prospect goes through while filling out your lead size. Facebook Lead Ads try khổng lồ eliminate these barriers by first helping you meet your prospects right where they are, on the Facebook app.

Here are few of the benefits of Facebook Lead Ads:

How it Benefits Your Prospects

Native sầu Functionality

With Lead Ads, users are presented with an auto-filled khung with only a few fields to fill. Plus, they don’t necessarily have sầu lớn leave the platform.

They don’t disrupt your users by moving them from Facebook lớn your website or trang đích cần seo và back again. 

sản phẩm điện thoại Responsiveness

Facebook Lead Ads work even better on thiết bị di động. Since the phầm mềm is already built for Smartphone, you can bet your ads will too. That means, no matter what devices your users are viewing your ads, they should be able to lớn bởi so without experiencing any issue.

How It Benefits Advertisers

Visitors don’t have sầu leave sầu the Facebook Ad

Leads ads benefit advertisers because they capture their visitors’ information without necessarily dragging them out of Facebook. It also saves them the trouble of creating a new conversion path or trang đích.

Everything you need lớn set up a fully functional conversion path is readily available on the platsize. Plus, the collected data can be easily integrated with your CRM.

Highly Targeted Segments

Facebook lead ads are even better because they allow for highly targeted user segmentation, lượt thích demographics and interests. Because of this, their leads tend khổng lồ be highly qualified & are more likely to take action thangvi.compared lớn those captured in a traditional way.

How lớn Set up Your First Facebook Lead Ad in 15 Easy Steps

Let’s get more practical.

You already know what Facebook Lead ads are, and why they’re so important khổng lồ your business success.

So how about we show you how khổng lồ mix up your first lead ad.

You might want to lớn start by reading Facebook’s policies for Lead ads, và make sure your form fields are in line with everything they have mentioned.

With that squared, we can now proceed with the rest of the steps.

But first, kiểm tra khổng lồ make sure you have the following list of things in order:

You own the Facebook page, và have sầu an admin access khổng lồ it (not an editor or any other role, but the page’s admin).Make sure you have sầu connected your Instagram tài khoản to lớn the page.Make sure your trang web has a private policy page.Make sure you have a nicely designed image or a creative sầu asmix that will draw attention khổng lồ your ad. You want your ad to lớn stvà out right?

After you’ve confirmed all the above sầu, you can now proceed to lớn the first step of setting up your Facebook Lead Ad.

Step 1: mở cửa Facebook’s Ad Manager

We’ll start with the simplest of the steps. Just follow the links provided to open Facebook Ad Manager.

Alternatively, you can log in khổng lồ your Facebook account và navigate lớn Ads Manager.

Click on Create lớn proceed.

Step 2: Select Your Ad Campaign Objective

The next screen that pops up will be asking you lớn select your campaign objective sầu. In this case, you want to lớn select “Lead Generation.”

Everything is self-explanatory from there. But you want lớn tread through the next steps more carefully to avoid making some thangvi.comtháng mistakes people make all the time.

Facebook offers you a chance lớn skip the unnecessary hoops and get straight the creation part. Just cliông xã on the “Switch lớn Quichồng Creation” at the top-right corner. Remember, this is an option for advanced Facebook advertisers that vị not want to lớn be guided every step of the way.

If you’ve never mix up a Facebook Lead Ad before, then it would probably be wise khổng lồ just go with “Guided Creation.”

Step 3: Choose a Name for Your Ad Campaign

Be as detailed as you possibly can. The name you choose must mention your ad objective for thangvi.comparison reasons.

For instance, you could name your chiến dịch as “Lead Generation.” That’s your key objective sầu, doubling as a descriptive sầu title for the campaign.

The next step is where you specify your ad set. This is where you add specific details about the type of audience that you’re targeting. You’ll be required lớn specify your demographic details, & check the options that best corresponds khổng lồ your audience persomãng cầu.

Step 4: Create Your Ad Set

The best way to visualise your ad phối is lớn think of it as a tray or basket that carries all the ads that target a particular persomãng cầu.

The Ad phối you choose should clearly reflect that.

Annie Miller – 25 – College Graduate.

You want to add more descriptors to this ad mix.

A better approach would be khổng lồ create a persomãng cầu worksheet. Give the ad mix a name and reference the worksheet should there arise a need for it.

Step 5: If You Have sầu Several Facebook Business Page, Choose Which One to Use

Facebook allows you khổng lồ create as many business pages as you wish. After you create an ad mix, you’ll be required to lớn choose which one aước ao them lớn use for that particular Ad set.

Xem thêm: Seo Google Là Gì ? 4 Điều Tối Quan Trọng Để Seo Thành Công Search Engine Optimization

If you only have a single page, then Facebook will automatically select the page for you.

Step 6: Leverage Facebook’s Dynamic Creative sầu Features

With this option, you can upload your creative assets separately, which Facebook will use to lớn automatically generate the right thangvi.combination of headlines, CTA, images, and other thangvi.components that you can use khổng lồ subsegment your target audience.

This is an option you’d want to lớn consider if you’re not planning to lớn create a thangvi.complete ad image from scratch và split chạy thử it yourself.

Step 7: Filter Your Audience

This is where you specify the characteristic traits of the audience you’re targeting, from interest lớn age.

That’s also what makes Facebook a powerful ad platkhung – they have sầu one of the most advanced segmentation features.

You can tryên down your audience based on their behaviour, interest, and demographic information. You can even exclude a certain group of people to avoid wasting your ad spend. For instance, if your hàng hóa is only meant for young people, then you can exclude anyone that’s not within your specified age bracket.

You can even select your audience based on your past interactions.

With every targeting feature you specify, Facebook’s “Audience Size” ticker will be indicating the audience kích thước you can reach.

Facebook has all this target features to lớn help you make the most of your ad budget.

Step 8: Choose Where Your Ad Will be Placed (Ad Placement)

Where vày you wish lớn see your ad?

You have sầu lớn specify on whether you want your ads khổng lồ appear on Mobile, desktop, Instagram of Facebook – or if you want them khổng lồ appear in the newsfeed or the side column.

Another option would be to lớn choose “automatic ad placement,” where Facebook automatically determines where to place your ads, based on their performance.

Your goal should be lớn figure out where your ads persize best, & consistently place them there.

There are two ways khổng lồ achieve this.

This first one is by placing your ads on automatic placement for a specified period of time as you analyse the results.

The second one is by choosing an ad placement that best matches the audience you’re targeting. For example, if your target audience mainly consists of young adults, then you might want lớn consider placing your ads on sản phẩm điện thoại, và vice versa.

Either way, you have to underst& your target audience to the bone. Find out about their interest or where they spkết thúc the bulk of their time. You’ll be making a lot of wild guesses at first, but with time, you’ll begin to lớn understvà them better and make necessary adjustments.

Step 9. Set Your Budget

This is where you vì some maths to find out how much you’re willing khổng lồ spover on your ads per day and how long you want to lớn run your ads.

Remember Facebook ads can cost you as low as $1 per day with no maximum amount.

And since the Facebook Ad system works on Auction, you want to lớn make sure you’re working with a reasonable budget based on your prior research.

Some chiến dịch objectives will let you choose on whether you’d lượt thích khổng lồ bid for CPM (Cost Per Impression) or CPC (Cost Per Click).

With lead generation, you’ll be bidding for CPM (not CPC).

Step 10: Name Your Ad

This is your ad name. Rethành viên that you’re allowed lớn run several ads under a single campaign.

This an internal name for an ad that you’re planning lớn run. It’s to help you keep track of this particular ad.

We suggest you use a hierarchical naming system, where you name the ads based on the type of chiến dịch, audience, or an add descriptor.

Example, “Lead Generation – Annie Lennie – Yellow Background.” 

Step 11: Determine Which Social Account to lớn Place the Ad

Facebook will pre-select this based on the information you provided in your ad phối. But if you’re planning khổng lồ advertise on Instagram, then you’ll be prompted lớn choose an trương mục on which lớn place the advert.

Step 12: Select Your Ad Format

There are two options here: single image & carousel.

A single image is as exactly as it sounds. You post your ad as a single image. You can post your sản phẩm image or a poster you designed. Alternatively, you can display the image in a slideshow, but within a single frame.

A carousel allows you lớn display more than one scrollable image, with varying headlines if you wish. If you have multiple product offerings and are planning khổng lồ display them all, then this might be the option for you.

The carousel option is also great when you want to lớn pique your prospects’ interest.

Step 13: Upload Your Media

This is where you upload your creative assets. You have an option of either uploading an image or video.

Facebook allows you khổng lồ upload up to six different versions of the same ad. This is actually rethangvi.commended because it allows you to analyse the different ads & choose which one ahy vọng them converts best.

You, however, have to lớn make notable changes to lớn each variation khổng lồ split test them.

Step 14. Add Copy

Enter all the requested ad text. You’ll be asked to enter the headline, description, link, và any relevant URL.

While at it, a small pReview of the ad will be generated in real-time at the right-hand side column.

Step 15: Select the Form Fields khổng lồ Use

This is where you choose the khung fields to lớn use.

With Facebook Lead Ads, you vị not have sầu khổng lồ create a separate landing page for that, as it allows your users to lớn convert in-phầm mềm.

You also get to choose which format, style, và copy of size khổng lồ use.

Facebook has a lot of customisation options for these forms. Whichever kiến thiết you have sầu in mind, you can easily pull it off using Facebook lead ads.

Remember we mentioned a privacy policy page as one of the must-haves in this guide. Now this is where you liên kết the page with your form.

Facebook also allows you to customise your “Thank You” page. You can even screen and liên kết your website just in case any of the leads would want to lớn visit it after converting.

You can now review everything before submitting your ad for Đánh Giá. It should only take a few minutes for your ad to lớn be reviewed. Once approved, the ad will automatically start running.

10 Key Lead Generation Tips for Facebook

Take Advantage of Facebook Audience Insights

Facebook is an advanced data collection tool. The platsize collects lots of data on its users both in-ứng dụng & through third tiệc nhỏ tools.

More interestingly, Facebook allows you khổng lồ take advantage of this data through Facebook Audience Insights. Their goal is lớn help you set up highly targeted ads.

They have sầu granular criteria for filtering your audience và targeting the right group of prospects, not just everyone.

Create an Ad Set for Each Group of Audience

Your Facebook Ads Campaign should have several Ad Sets, with each targeting a specific group or audience. Each phối should be acthangvi.companied with multiple ads, created specifically for its target audience.

You’re to create multiple ads, targeting multiple pain points, with each ad conveying a single message.

It’s simple: the more targeted your message is, the more likely it will appeal lớn your target audience.

Use High-chất lượng Imagery. Make Sure it Blends inlớn the News Feed

Use high-chất lượng images or videos và make sure they blkết thúc perfectly inlớn the feed. Try lớn avoid using any foreign imagery. You don’t want an ad that’s too shouting or can be easily identified as an ad.

Keep in mind that you’ll be targeting users on Facebook, so you want to make sure your ad blends perfectly into lớn their feed.

You also want to lớn make sure your ads stay within the suggested ad specs for the ad to look more natural & fit into lớn the designated ad space.

Experiment with Videos

With Facebook Ads, you have the option of either using an image or Clip in your ad. While images are great for capturing your audience’s attention, videos help you tell a captivating story.

Videos are also preferred by users – with stats showing 64% of the users you attract will most likely watch your videos on Facebook.

Facebook users also tover khổng lồ give sầu undivided attention khổng lồ videos. With these stats, it’s safe khổng lồ say videos have sầu potentially high ROI.

 Spy on Your thangvi.competitors

Don’t just run your ads blindly. Be sure khổng lồ also check on your thangvi.competition to find out what they’re doing on their end.

What creative ways are they using to reach their target audience?

If you notice them running carousel ads, then that’s something you’d also want to lớn consider doing for your ads.

You’re not trying to imitate them, but trying to lớn learn from them and experiment with some of the things they’re doing before charting your own ad strategy.