Top 10 New Marketing Tools For 2020


What sale tools vày you use daily? Marketing tools certainly won’t vì the work for marketers but they vì chưng make our lives so much easier. With new trends và kinh doanh channels emerging, we need to update our marketing tools stack.

We’ve already discussed the top digital sale trends of 20trăng tròn. Now, it’s time khổng lồ look for the best kinh doanh tools which will help you bring your strategy up lớn speed.

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Here’s a quichồng recap of this year new sale trends:

Voice searchSentiment analysisChatbotsPersonalizationMicro-moments

Of course, you can discover and implement the newest sale trends without the help of any sale tools. But you will waste a ton of your time và won’t be able lớn spot all the opportunities that arise in front of you on time.

Here’s crème de la crème – 10 kinh doanh tools for 2019, that will help you with the most important changes in digital kinh doanh this year!

Marketing tools for voice search

Voice tìm kiếm is probably the most technology-related of all the kinh doanh trends mentioned above sầu. The truth is that you don’t need a dedicated IT team khổng lồ prepare for the changes in tìm kiếm patterns.

Start with bringing your search engines optimisation strategies to lớn the next màn chơi. Popularisation of voice search changes the keywords & phrases people use to find what they are looking for on the Internet. Investing in an SEO tool and exploring long-tail keyword in-depth is inevitable.

Here’re two marketing tools that are worth looking at.

1. SEMrush

SEMrush is an excellent và very versatile kinh doanh tool. It will not only provide you with a detailed menu of keywords but will also show information about search volume và keywords difficulty.

SEMrush generates a menu of all keyword for a predefined phrase, including long-tail từ khóa you should take into tài khoản while optimizing your website.


Generating a list of từ khoá is not the only feature of SEMrush. The new sale tool will also be helpful if you want to:

discover new organic competitorsanalyze your online competitors’ ads và keywordsconduct a backlink analysisanalyze product listing ads of your competitors.

SEMrush starts at $99.95 per month.


As a nội dung manager, I use Nightwatch on a daily basis.

It’s a great SEO tool that will help you boost your online presence. Nightwatch will not only traông chồng a từ khoá distribution, but also assess your tìm kiếm visibility và report on changes in the number of từ khóa your nội dung positions for.


One of the most useful applications of Nightwatch is automatic từ khóa discovery. The tool actively searches for từ khóa you could rank for. That’s a support mechanism I’ve sầu been waiting for!

Nightwatch starts at $19 per month, so if you want a robust SEO performance tool give it a spin!

Marketing tools for sentiment analysis

Sentiment analysis is a bit more complicated matter than SEO research as it is based on artificial intelligence & machine learning. Machines can correctly assess sentiment of online mentions.

The main obstacle in sentiment analysis was the distinction between positive statement and an irony.

The times have change và now most of the sentiment analysis tools can distinguish between truly positive sầu sentiment & irony.

3. is a sale tool which gathers all the publicly available mentions on the Internet that contain your predefined keyword and analyses them. You can access the mentions in one neat dashboard.

One of the filters is the sentiment analysis.

Start truyền thông media monitoring

You can examine only negative sầu comments, only positive ones, or all of them together.

In the summary tab you can compare two predefined time periods và see the change in the number of positive và negative posts. That way, you can react right away when you spot the increase of comments with negative sentiment.

Start free trial! No credit card required

4. Brandwatch

Brandwatch is another social listening tool that features sentiment analysis.

Similarly khổng lồ, Brandwatch analyses all publicly available mentions containing your predefined keywords.

You can find an in-depth analysis of sentiment in the summary tab.


The individual mentions can be sorted according to the number of followers, site visitors, forum posts, blog comments, & posts date.

Brandwatch detailed pricing is available upon request, the Pro version starts at $800 per month.

Marketing tools for chatbots

Another trkết thúc in digital kinh doanh for 2020 are chatbots. They kindle conflicting emotions – people either hate them or love sầu them.

The main criticism against chatbots is that they are inefficient & often don’t solve sầu the user’s problem.

The trick is to mix up a bot in a right manner. Of course, the right digital marketing tool won’t bởi vì the job for you, but the less complicated the tool, the easier it is to build a user-friendly chatbot.

5. MobileMonkey

MobileMonkey is an intuitive sầu Facebook Messenger chatbot tool for sale & customer service.

MobileMonkey will help you find new leads, increase your number of sign-ups and sales, or even promote your content.

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You don’t need any programming experience to mix up MobileMonkey. Even if you encounter some problems, the tool offers không tính tiền webinars khổng lồ help you out.


There is a forever không tính phí plan; the Pro accounts starts at $19 and $249.

6. Chatfuel

Chatfuel focuses mainly on building bots for Facebook Messenger.

The great thing about Chatfuel?

You don’t need any coding experience lớn create your first bot.

To make things even easier, Chatfuel developed a set of templates you can use according to your needs.


What’s more you can connect your Facebook inbox with a Chatfuel bot và automate responses to the most common questions.

Chatfuel offers a miễn phí plan where you can get up khổng lồ 1000 subscribers. The Pro version starts at $15 per month.

Marketing tools for personalization

According lớn a research paper published by Accenture, a consultancy, 41% of consumers switched companies recently over a lack of trust and poor personalization.

The switch cost businesses $756 billion.

Thankfully, since năm nhâm thìn, some new marketing tools had been developed khổng lồ mitigate this disastrous outcome.

I’ve chosen two best tools which you might find interesting. Both of them use only legally obtained data from, for example, your browser cookies.

7. Dynamic Yield

Dynamic Yield is a tool which will help manage your customer data from your CRM, ESPhường, DMPhường, APIs, và more. Moreover, you can:

identify and personalize data for anonymous users;cốt truyện audience segments between sitescompare audiences and get real-time sizing analyses;automatically uncover deeper segmentation opportunities.

Dynamic Yield is a quote-based tool.

8. Evergage

Evergage is another robust platsize for personalization và customer data management.

This digital kinh doanh tool enables you to:

get khổng lồ know your audience & determine the intent of every visitor both on desktop và mobile;respond to lớn customer queries in real-time và run A/B and multivariate tests of experiences and algorithmstarget your visitors by presenting experiences và messages to your visitors based on gmail or ad chiến dịch source, geo-location, visit frequency and durationmonitor statistics around your campaign, create cross-channel reports and use machine learning to lớn identify the most important data for your digital sale activities.

Evergage pricing is based on the number of channels, web applications, di động apps, tin nhắn, monthly quality visitors and user volumes.

New kinh doanh tools for micro-moments

It’s quite hard khổng lồ spot micro-moments & react in time lớn connect with customers. But micro-moments are becoming increasingly important.

According khổng lồ our research, in one month more than 30 000 searches start with “where can I buy” and around 60% of these questions never receive an answer.

That’s a huge opportunity for your business. The only difficulty is – how to catch those micro-moments in time?

These marketing tool will help you benefit from micro-moments.


I’ve already mentioned in this article, but that’s the beauty of social media monitoring – you can use it for various purposes.

Create a project where your từ khoá is a phrase: “where can I buy”; “where can I eat”, “who can recommend?” or anything else related lớn your industry.


Once again, all the marketing tool will gather all mentions in one dashboard. You can then react to users queries & find new customers.

10. Google Analytics 360

There is a way around the social truyền thông media monitoring tool, but I have lớn say, it’s not as effective sầu & requires much more engagement from your side.

If you want to benefit from micro-moments in your industry, you need lớn know as much as you can about your audience.

For help, turn to Google Analytics 360. The better you underst& the people you focus your campaign on, the greater the chance you deliver the right message at the right time.


This solution has its advantages & disadvantages.

The definite perk of Google Analytics 360 is that you will collect a lot of data about your customers you could use in other stages of your sale funnel.

But it is a kinh doanh tool that requires a piece of expert knowledge and time to analyze all the results.

Top sale tools

A lot will change in 2019, that’s the beauty of digital kinh doanh. You can prepare yourself for the changes. The top kinh doanh tools listed in this article will definitely help you stay on traông xã và ahead of your competition!