Useful content should be at the core of your marketing

Traditional marketing is becoming less & less effective by the minute; as a forward-thinking marketer, you know there has to lớn be a better way.

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Enter content kinh doanh.

Content kinh doanh is a strategic sale approach focused on creating & distributing valuable, relevant, & consistent content to attract và retain a clearly defined audience — and, ultimately, to lớn drive sầu profitable customer action.

Instead of pitching your products or services, you are providing truly relevant và useful nội dung to lớn your prospects and customers khổng lồ help them solve sầu their issues.

Content sale is used by leading brands

Our annual research shows the vast majority of marketers are using content marketing. In fact, it is used by many prominent organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere. It’s also developed and executed by small businesses & one-person shops around the globe. Why? Because it works.

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Here is just one example of nội dung marketing in action:

Looking for more examples of content marketing? Download our Ultimate e-book with 75 nội dung sale examples.

Content sale is good for your bottom line — and your customers

Specifically, there are three key reasons — and benefits — for enterprises that use nội dung marketing:

Increased salesCost savingsBetter customers who have more loyalty

Content is the present – and future – of marketing

Go back & read the content sale definition one more time, but this time remove sầu the relevant & valuable. That’s the difference between content marketing and the other informational garbage you get from companies trying to sell you “stuff.” Companies skết thúc us information all the time – it’s just that most of the time it’s not very relevant or valuable (can you say spam?). That’s what makes nội dung kinh doanh so intriguing in today’s environment of thousands of marketing messages per person per day.

Marketing is impossible without great content

Regardless of what type of sale tactics you use, nội dung sale should be part of your process, not something separate. Quality nội dung is part of all forms of marketing:

SEO: Search engines reward businesses that publish quality, consistent nội dung.PR: Successful truyền bá strategies address issues readers care about, not their business.PPC: For PPC lớn work, you need great nội dung behind it.


To be effective at nội dung sale, it is essential khổng lồ have a documented content marketing strategy. Download our 16-page guide to learn what questions to lớn ask và how lớn develop your strategy.

What if your customers looked forward lớn receiving your marketing? What if when they received it, via print, gmail, trang web, they spent 15, 30, 45 minutes with it? What if they anticipated it & shared it with their peers?

If you are intrigued and ready to learn more, we can help. Here are a few popular ways khổng lồ dig in:

If at any time you have questions about nội dung marketing, don’t hesitate khổng lồ reach out & ask us.