Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell tìm kiếm engines what the topic of the page is. Meta từ khóa are distinguished from regular từ khoá because they appear “behind the scenes,” in the source code of your page, rather than on the live sầu, visible page itself. They look lượt thích this:



The most important thing khổng lồ keep in mind when selecting or optimizing your meta keywords is khổng lồ be sure that each keyword accurately reflects the nội dung of your pages. It’s no good hauling in traffic with từ khoá phrases like “Low-Rate Mortgage” & “Find a Divorce Lawyer” if your site sells cooking supplies. One thing we know for sure about searchers is that they tkết thúc khổng lồ pay for the services they went looking for, but they don’t care at all for irrelevant results. “Spatula” and “Casserole Dish” may not appear, at first glance. khổng lồ be as sexy, but the customers who google exactly those items are far more likely to click through khổng lồ your site.

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There’s no getting around the fact that meta từ khoá aren’t the big players they once were in SEO. Most search engines have realized that sites can easily “game” the meta keyword field with black-hat keyword stuffing, so meta từ khóa are no longer an important part of the Google ranking algorithm. (More attention ought lớn be paid to Title Tags & Meta Descriptions than to lớn Meta Keywords.) But they can nonetheless still play a small but helpful part in communicating your message và attracting searchers to lớn your site. In the competitive world of search engine kinh doanh, every little bit helps.



Why Should I Use Meta Keywords?

Meta keyword were devalued by Google because they were being abused by site owners and marketers. Developers would “stuff” the code full of high-volume keywords and phrases, so that low-unique pages would rank for those tìm kiếm terms, considerably diluting the accuracy & value of the tìm kiếm results.

However, it remains unclear if keywords were removed from Google’s algorithm entirely. Search engines" ranking algorithms are kept top secret in order to lớn deter people from gaming the system, which explains why none have explicitly announced how thoroughly they examine meta từ khóa. In fact, there’s evidence that Bing và other tìm kiếm engines may continue to rely on them, và, of course, even if you’re actively running paid campaigns on those engines, you still want your trang web to lớn display in organic results.

Not long ago, SEM Pro surveyed search engine marketers lớn find out how often they use meta keyword. While not quite 70% said "always," not one single respondent replied "seldom" or "never." So the chances are that your competition is already using them. Not lớn mention the fact that the act of compiling a từ khoá danh sách, though time-consuming, can be invaluable in helping you focus the content of your site more directly at exactly those potential customers who may be searching you out.

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Incorporating Meta Keywords in Your Content

Whether you create and organize your meta keyword by hand or using software, the most important thing khổng lồ be sure of is that the keywords you select are relevant lớn the page in question.

Another common question is, How many meta từ khoá should I use? As a general rule, don’t use more than about 10 meta từ khoá for a single page.

Aside from the obviously important questions of number và relevance, when selecting your keyword, it’s a good idea lớn bear in mind:

Comtháng Misspellings: A best practice, including misspellings in your meta tags may indicate to lớn search engines that your page is relevant to lớn the (misspelled) search query, without your having to include the misspellings in your webpage copy.Long-Tail Keywords: Keyword variations and plurals are both useful khổng lồ keep in mind, as well as the more extensive và more specific phrases known as long-tailed keyword.Real Searches: The real tìm kiếm terms that brought users khổng lồ your page in the past can be your best friover when creating lists of meta keyword. Cheông chồng your analytics or log files to find those keywords, & use từ khóa tools to back up your data. What words vì chưng people tover naturally khổng lồ use when describing your business? And what words are your competitors using?

How Can thangvi.com Help You Find Meta Keywords?

Compiling meta từ khoá khổng lồ use on your trang web is easier with từ khóa tools lượt thích our Free Keyword Tool. Just enter a topic relevant to your business & website khổng lồ get hundreds of relevant terms you can use as meta từ khóa và in your site content. 


Need more help with nội dung kinh doanh & tìm kiếm engine optimization? Check out the thangvi.com blog. And if you want khổng lồ learn how to sort your keyword inkhổng lồ meaningful groups, kiểm tra out our resource on từ khóa grouping. 

Our software & services help businesses & agencies take the guesswork out of pay-per-click advertising so you get more from your kinh doanh budget.