Meta tags — preview, edit and generate


Meta Tag Definition: What Are Meta Tags?

Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s source code. Meta tags are essentially little content descriptors that help tell search engines what a website page is about.

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The only difference between tags you can see (on a blogpost, say) và tags you can’t see is location: meta tags only exist in HTML, usually at the “head” of the page, & so are only visible to lớn search engines (and people who know where to look). The “meta” stands for “metadata,” which is the kind of data these tags provide – data about the data on your page.

Do Meta Tags Help SEO?

Yes, they vì chưng, but not all of them and not all of the time. One of the goals of this page is khổng lồ explain which meta tags can potentially help your SEO rankings và which have mostly fallen out of use. (See Know Your Meta Tags below).

If you want lớn find out whether a given page is using meta tags, just right-click anywhere on the page và select “View Page Source.”

A new tab will open in Chrome (in Firefox, it’ll be a pop-up window). The part at the top, or “head” of the page, is where the meta tags would be.



Know Your Meta Tags

There are four major types of meta tags worth knowing about and we’ll talk about them all here. Some are not as useful as they once were. Others are worth using regularly, and will very likely increase your traffic by letting Google know who you are và what you provide. (There are more than four kinds of meta tags, but some are less common or not relevant lớn web marketing).

The four types we’ll discuss here are:

Meta Keywords Attribute - A series of từ khóa you deem relevant to lớn the page in question.Title Tag - This is the text you"ll see at the top of your browser. Search engines view this text as the "title" of your page.Meta Description Attribute - A brief description of the page.Meta Robots Attribute - An indication lớn tìm kiếm engine crawlers (robots or "bots") as lớn what they should vì chưng with the page.

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Meta Keywords Attribute

Meta Keywords are an example of a meta tag that doesn’t make much sense khổng lồ use these days. Years ago, the meta keywords tags may have sầu been beneficial, but not anymore.

Rethành viên baông xã in kindergarten & when your teacher gave sầu you a stern look & said “if you can’t stop using those crayons while I’m talking, I’m going khổng lồ take them away from you,” & you didn’t listen và, khổng lồ your shock, they were indeed taken away? That’s sort of what Google did with meta từ khóa.

Years ago, marketers eager for page views would insert keywords totally unrelated to lớn their pages inkhổng lồ their code in an attempt to pirate traffic from the more popular pages, those that actually were about Lindsay Lohan, or whoever was then trending. This was known as "từ khóa stuffing." Google eventually got wise to lớn this & decided in the kết thúc to lớn devalue the tool. These days Google doesn’t use meta từ khóa in its ranking algorithm at all, because they"re too easy lớn abuse. 

Title Tag

Title tags, on the other h&, are the most important of all of the meta tags discussed here. These tags have a real impact on tìm kiếm rankings and, perhaps just as importantly, are the only one of the tags we’ll discuss here that are visible to the average user. You’ll find them at the top of your browser (for organic search pages or for PPC landing pages):


This is particularly useful if you want to give the page one primary title for the user but want lớn clarify or simplify that information for SEO purposes và for the user who’s shuffling multiple tabs on their desktop.

Meta Description Attribute

The meta mô tả tìm kiếm is a useful meta tag as, very simply, it explains khổng lồ search engines and (sometimes) searchers themselves what your page is about. Let’s say you were googling the phrase “meta keywords” for example. You might encounter the following results:


It’s important lớn note that the meta description tag won’t always show up in the results for a Google tìm kiếm (Google frequently picks a snippet of text from the page itself) but it’s useful in other ways. Google has also stated that keywords in meta descriptions won’t affect your rankings. However, a compelling meta mô tả tìm kiếm tag could entice searchers to lớn cliông chồng through from the SERP.. to your site, especially if the description includes the từ khoá they were searching for. And a svào click-through rate from the SERPhường could indirectly improve your rankings.

Google’s reasons are somewhat mysterious, but their actions speak loudly: meta keywords don’t much matter anymore, but meta descriptions most certainly do.

Meta Robots Attribute

With this attribute, you"re telling the tìm kiếm engines what to lớn bởi with your pages:

index/noindex - This tells the engines whether lớn show your page in search results or not.

So What"s Next?

We’ve sầu talked about the ways in which meta tags can have a very real impact on tìm kiếm engine kinh doanh. In summary:

The Title Tag alone can impact your search engine rankings.Descriptive tags may encourage users lớn visit your site.The meta mô tả tìm kiếm may serve as "organic ad text."Meta từ khóa are deprecated by most tìm kiếm engines.

Using Meta Tags for SEO và Search Engine Marketing

Meta tags aren’t hard to lớn implement yourself – you don’t really need a programmer, just some experience with HTML. can help you find your most effective sầu từ khóa for use in your site"s meta tags – try our Free Keyword Tool.