Blog Online Marketing What Marketers Need to lớn Know About Artificial Intelligence & Augmented Reality


Robot written content in the future will be cohesive sầu và readable by humans.

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Indeed, Associated Press (AP) và other publishers already push out content without human bylines. Here’s an example article about Apple topping quận 1 forecasts in 2015.


In the span of 7 years, the number of indexed pages on Google has also increased, from 1 trillion to lớn 30 trillion. That’s a huge jump!


If you’ve followed me for a while, then you’ll know that I LOVE writing. BuzzSumo analyzed my articles and found that my high volume publishing strategy puts me in competition with other major internet marketing publishers.


So for upping your content frequency, automated content tools can be a great option. The Washington Post recently experimented with automated storytelling, during the Olympics. Basically, an in-house bot (Heliograf) took data from và whipped it inlớn short narratives. Here are example updates from the 2012 Olympics data that the Washington Post posted.


lưu ý that other human writers và editors were present khổng lồ edit the nội dung và publish more in-depth pieces. The Washington Post is also going lớn rely on automated stories during the presidential elections.

Second, the AI bots are coming after written nội dung, as of now. So, it won’t remain as valuable in future. But, what about đoạn Clip, audio, interactive và other forms of content? Adopting trending content formats will give you the edge.

3. You can expect khổng lồ see artificial intelligence-designed websites

How can designing websites be left to lớn humans when robots plan lớn take over nội dung creation?

Look at the last 5 years:

Do you realize how designing websites has become so much easier?

There are platforms, like WordPress and Wix, that are beginner-friendly. You can easily drag và drop elements khổng lồ build fully functional websites. Indeed, many developers offer themes and plugins to lớn customize your trang web.

The problem with such pre-made template websites is that they can become extremely common and convert poorly. That’s why businesses rely on the expertise of proficient trang web designers and coders lớn optimize their website. Choosing fonts, colors, layout and other aspects is such a hassle.

In the future, though, an ordinary webmaster will probably not need design talent.

An artificially intelligent powered assistant (of course) will ask you a few questions about your business & the type of website that you want to lớn create.

And, BOOM!

You’ll have a fully functional website, without coding or organizing elements.

There are platforms, like The Grid, that have algorithms và rules in place for designing websites. And, they are powered by artificial intelligence.


But, kiến thiết is an art. It’s about breaking the rules & making bold decisions. So, The Grid has received flak for its custom solutions, since it lacks human intelligence.

Startups, like Wix, have sầu also taken up the challenge. They are mining tons of their 85 million users’ data, to train algorithms & extract exciting kiến thiết possibilities. Since AI relies heavily on data, we’ll probably see more intelligent và creative sầu designs, once more as businesses join the Artificial Design Intelligence (ADI) bandwagon.

Here’s an example website that was created by bots, lớn show you what you can expect.


4. The mạng internet of things presents a great opportunity to personalize your marketing

More devices are going online và communicating with each other every day. Besides Smartphones & Smartwatches, we’ve sầu also got devices like Fitbit & Nest Thermostat.

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As everyday objects get mạng internet connectivity, you’ll have sầu a wealth of consumer data. You can hyper-personalize your marketing, when you’ve sầu got insights on your customer behaviors in such detail. With more relevant messaging catching your customers at the right moments, you’ll see higher engagement & cthua thảm more sales.

Markekhổng lồ suggests that marketers will use the IoT in several ways.


With access to specific problems và data about your customers, you can expect sale lớn reach a more personal, deeper màn chơi. And, you’ll be able lớn offer solutions to lớn the everyday problems of each consumer.

If you want more insights on how the IoT will revolutionize online sale, then I recommend that you read this article that I wrote for Forbes.

5. Businesses will creatively use augmented and virtual reality

Meet artificial intelligence’s graphically enhanced friover, augmented reality. Facebook has heavily invested in the technology & Zuckerberg pointed out that

Virtual reality has the potential lớn become the most social platkhung.

Augmented reality is playful, exciting, social & personal. And, you can use it to integrate virtual content in the real physical world.

Businesses are currently using it to lớn create compelling customer experiences around their products. Let me quickly show you a few examples.

Northern Lightning is marketing its complete furniture collection in 3 chiều augmented reality. Not only are customers more engaged when using their augmented hàng hóa catalog, but it’s also reduced the company’s need for huge numbers of physical samples & the costs associated with their production and shipping.

* is using it khổng lồ improve sầu the online shopping experience of its customers, too. They sell gymnastic bars và sandboxes for kids. The augmented experience helps customers khổng lồ get familiar with the shape, size & appearance of the products.

Ray Ban uses virtual mirror lớn show you an augmented experience of how different sunglasses suit your face.


AR will only get more affordable and easier lớn use as adoption increases.

But, instead of jumping on the AR trover và creating an app:

First, focus on understanding your customers và how you’ll integrate the experience in the customer’s journey.

Amãng cầu Javornik offers compelling advice on augmented reality for marketers in this article.


AI & AR are already here. They are changing how businesses communicate with customers. I would recommend that you start thinking about how these technologies are going to affect your sale & business overall. I shared 5 talking points in this article and showed you practical examples, khổng lồ give you a head start.

I am sure that you might have other ideas on how these technologies will change sale. Share them with me in the comments below.