What is social listening, why it matters, and 10 tools to make it easier


Social listening is the process of monitoring social truyền thông media channels for mentions of your brvà, competitors, hàng hóa, & more.

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Social listening gives brands an opportunity khổng lồ trachồng, analyze, và respond to conversations about them on social truyền thông. It’s a crucial component of audience research.

Imagine you own a coffee siêu thị. One day while you’re making a latte behind the counter, you overhear two customers in line talk about your food selection.

“I love the pastries here,” one says. “Especially the croissants.”

“Yeah, the croissants are great,” the other one replies. “But I don’t love sầu the cookies. Way too dry.”

You begin lớn wonder. Hmm. Does everyone feel this way about the cookies?

So you start lớn ask around. You hear other opinions about your coffee cửa hàng. You start khổng lồ listen. Based on what you hear you start lớn make changes that people lượt thích.

And it works. Your customers are lining out the door to get a hold of your new cookies. That’s because you just employed a tried-and-true method for brands khổng lồ engage with their customers & give them what they love: Social listening

If you’re not using social listening, you’re leaving a lot of great insights on the table.

Here’s how you can get started—& the tools khổng lồ make it simple.

Table of Contents

Social listening definition

Social listening is when you trachồng your social truyền thông media platforms for mentions and conversations related khổng lồ your br&. Then you analyze them for insights to lớn discover opportunities to act.

It’s a two step process:

Step 1: Monitor social truyền thông media channels for mentions of your br&, competitors, products, & keyword related to lớn your business.Step 2: Analyze the information for ways khổng lồ put what you learn into lớn action. That can be something as small as responding to lớn a happy customer, or something as big as shifting your entire br& positioning.

At first glance, social listening might seem like social truyền thông monitoring—but the two concepts actually differ in important ways.

Social media monitoring is simply taking a look at metrics such as:

Brand mentionsRelevant hashtagsCompetitor mentionsIndustry trends

…and collecting data about those metrics. Social truyền thông media monitoring is great for things lượt thích monitoring ROI or A/B testing campaigns.

When you take action in response lớn the data you collected, you begin the process of social listening.

Where social truyền thông media monitoring looks at metrics lượt thích engagement rate & number of mentions, social listening looks beyond the numbers to lớn consider the mood behind the data.

This helps you underst& how people feel about you & your competitors. It’s not just counting the number of times your brvà gets mentioned.

This “online mood” is also called social truyền thông sentiment. Keeping tabs on social media sentiment is a key part of social truyền thông listening.

Understanding how people feel about your br& helps you keep your marketing và hàng hóa development efforts on trachồng. It also allows you khổng lồ respond right away to lớn positive sầu or negative posts.


Adview is tailor made for social listeing on Facebook và Instagram ads. This focused specialization allows you lớn monitor up lớn three different Facebook Ad Accounts across unlimited pages.

You’ll also be able to take a look at the analytics behind your Instagram & Facebook ads lớn see which one is getting more engagement.

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And since you can access it from thangvi.com, you’ll be able to reply và phản hồi on different ads right from the dashboard.

4. ReviewTrackers


ReviewTrackers allows you to monitor Reviews from more than 50 reviews sites lượt thích TripAdvisor và GoogleMaps within 15 minutes of being posted.

When integrated with thangvi.com, you can analyze the nhận xét in stream while filtering them lớn manage the ones that matter most to lớn your br&.

Plus, you can share great nhận xét of your company to all of your social networks with a few clicks of a button.

5. Talkwalker


Talkwalker offers robust social listening features that analyzes thangvi.coms, forums, videos, news sites, đánh giá sites, & social networks all in one dashboard. They draw from more than 150 million sources for your data.

You’ll be able khổng lồ monitor conversations around your br& while analyzing the engagement, reach, comments, and sentiment behind them.

6. Synthesio


Synthesio tracks conversations on highly-specific topics in carefully segmented audiences. It allows you to lớn tag mentions by language, location, demographics, sentiment, & influence. Their reports also come with a handy social reputation score!

The tiện ích is great for collaboration too. You’ll be able khổng lồ assign mentions lớn other team members to have them resolve or analyze them at your discretion. Great for democratizing social truyền thông media in your company.

7. Reddit Keyword Monitor


If you’re not on Reddit, you’re missing out on a lot of insights.

Reddit sees more than 1đôi mươi million chất lượng views a month. It’s filled with website forums (subreddits) primed for in-depth discussions, reviews, and the occasional baby elephant gif.

As such, conversations here are vital sources of social intelligence—and this app will help you track it all.

With Reddit Keyword Monitor, you’ll also be able khổng lồ monitor unlimited từ khoá across reddit and easily respond & engage khổng lồ different posts that discuss your brvà & keyword.

8. Audiense


Audiense allows you to identify any audience—no matter the kích cỡ.

The app creates reports that tell you what they’re discussing, what they lượt thích, and even how they think và behave.

Its audience manager also helps you find & understvà very specific audiences lớn make sure you have the perfect match for your brvà.

9. Brandwatch Consumer Research

Brandwatch monitors the tone and impact of conversations across 95 million data sources including:

thangvi.comsForumsSocial networksNewsVideosReviews

It also allows you to mix up gmail alerts to lớn let you know when conversations are happening—so you don’t miss out on a single one.

10. Mentionlytics

Traông chồng mentions, keywords, và sentiment across multiple languages. Also, you can easily find influencers across social networks và other online sources.

Their monitoring algorithm combs through sites such as Twitter, Instagram, Facebook, YouTube, Pinterest, along with thangvi.coms & news sites for mentions. Since it’s integrated with thangvi.com, you’ll be able lớn easily view them on your dashboard.

thangvi.com makes it easy to lớn monitor keyword & conversations on social truyền thông, so you can focus on taking action on the insights available. Try it miễn phí today.