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What are On-Page Ranking Factors for SEO?

On-page ranking factors can have a big impact on your page"s ability lớn rank if optimized properly. The biggest on-page factors that affect tìm kiếm engine rankings are:

Content of Page

The nội dung of a page is what makes it worthy of a tìm kiếm result position. It is what the user came khổng lồ see and is thus extremely important khổng lồ the tìm kiếm engines. As such, it is important to create good nội dung. So what is good content? From an SEO perspective sầu, all good content has two attributes. Good content must supply a dem& and must be linkable.

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Good content supplies a demand:

Just like the world’s markets, information is affected by supply và demvà. The best content is that which does the best job of supplying the largest demand. It might take the form of an XKCD comic that is supplying nerd jokes to a large group of technologists or it might be a Wikipedia article that explains lớn the world the definition of Web 2.0. It can be a Clip, an image, a sound, or text, but it must supply a dem& in order khổng lồ be considered good content.

Good nội dung is linkable:

From an SEO perspective, there is no difference between the best and worst content on the Internet if it is not linkable. If people can’t link lớn it, tìm kiếm engines will be very unlikely lớn rank it, and as a result the nội dung won’t drive sầu traffic to the given website. Unfortunately, this happens a lot more often than one might think. A few examples of this include: AJAX-powered image slide shows, nội dung only accessible after logging in, and nội dung that can"t be reproduced or shared. Content that doesn"t supply a dem& or is not linkable is bad in the eyes of the tìm kiếm engines—& most likely some people, too.


The nội dung page in this figure is considered good for several reasons. First, the nội dung itself is unique on the Internet (which makes it worthwhile for search engines khổng lồ rank well) và covers a specific bit of information in a lot of depth. If a searcher had question about Super Mario World, there is a good chance, that this page would answer their query.

Aside from nội dung, this page is laid out well. The topic of the page is stated in the title tag (Super Mario World – Wikipedia, the không lấy phí encyclopedia), URL (, the page"s content (the page heading, "Super Mario World"), và within the alt text of every image on the page.

The following example is of a poorly optimized web page. Notice how it differs from the first example.


This figure shows a less tìm kiếm engine–friendly example of a content page targeting the term "Super Mario World." While the subject of the page is present in some of the important elements of the web page (title tag và images), the nội dung is less robust than the Wikipedia example, và the relevant copy on the page is less helpful to a reader.

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Notice that the description of the game is suspiciously similar to copy written by a sale department. “Mario’s off on his biggest adventure ever, & this time he has brought a friend.” That is not the language that searchers write queries in, & it is not the type of message that is likely lớn answer a searcher"s query. Compare this lớn the first sentence of the Wikipedia example: “Super Mario World is a platsize game developed và published by Nintenvị as a pack–in launch title for the Super Nintenbởi Entertainment System.”. In the poorly optimized example, all that is established by the first sentence is that someone or something called Mario is on an adventure that is bigger than his or her previous adventure (how vì chưng you quantify that?) and he or she is accompanied by an unnamed friend.

The Wikipedia example tells the reader that Super Mario World is a game developed and published by Nintenvị for the gaming system Super Nintenvày Entertainment System–the other example does not. Search results in both Bing & Google show the better optimized page ranking higher.

An Ideally Optimized Web Page

An igiảm giá khuyến mãi web page should vày all of the following:

Be hyper-relevant lớn a specific topic (usually a hàng hóa or single object)Include subject in title tagInclude subject in URLInclude subject in image alternative text textSpecify subject several times throughout text contentProvide quality content about a given subjectLink baông xã lớn its category pageLink baông xã to lớn its subcategory page (If applicable)Link back to lớn its homepage (normally accomplished with an image links showing the trang web biểu tượng logo on the top left of a page)

Frequently Asked Questions

1. What is on-page SEO?

On-page SEO refers to lớn the SEO elements you control on the webpage, or the webpage code, itself. Examples of on-page SEO include nội dung, headlines và headers, image optimization, title tags, meta descriptions, structured data, & more.

2.What is on-page SEO và off-page SEO?

Off-page SEO (often called External SEO) refers to lớn activities outside of the webpage you want to rank. Most often, off-page SEO refers lớn building link, but can include other activities such as social media, raising brvà awareness, and quảng bá efforts.This differs from on-page SEO in that the focus of the work does not involve sầu working on the page itself.

3.Why is on-page SEO important?

On-page SEO is important because many of the signals Google uses to lớn rank website pages come from on-page elements. Most important is the content of the page itself. Because on-page elements are what your users most engage with, it"s worth considerable effort to make sure your on-page SEO works well.

4.How long does it take for Google lớn rank your page?

Google can rank your page in hours, days, weeks, or months. A number of factors determine how long SEO takes lớn work, including the popularity of the nội dung, technical considerations, crawl budget, và a host of other factors. For new nội dung, there are a number of legitimate SEO techniques khổng lồ rank faster.