For Facebook cover photos that looks good on any screen, Facebook recommends an image that’s 8đôi mươi pixels x 462 pixels. Get started with a miễn phí template.

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When someone visits your Facebook page, the first thing they see is a large splash image taking up almost a quarter of the screen: your Facebook cover photo. This is your profile’s headline, a big, bold banner image that introduces your brand to lớn potential Facebook followers.

You can feature a lot in your Facebook cover photo: images of your product or team, ads & promotions, or even something as simple as graphic that sets the right mood. A good cover pholớn can result in increased engagement, whether that’s more page likes or boosted traffic lớn your trang web or other social channels.

So, how vị you make Facebook cover photos—and get the most out of them?

This article will go over everything you need lớn know about Facebook cover photos.


We’re also sharing 5 miễn phí templates created by our in-house thiết kế team to lớn help you get started.

Let’s start with the basics: making sure your image fits the Facebook cover photo form size guidelines (and their other guidelines, too).
Bonus: Download your không tính phí pachồng of 5 customizable Facebook cover pholớn templates now. Save sầu time and easily promote your brand with a professional thiết kế.

Facebook cover photo size: 851 x 315 pixels

The minimum dimensions for a Facebook cover photo lớn (sometimes referred to lớn as “Facebook banner size”) are 851 x 315 pixels. This is the best kích thước to choose if you’re making a cover pholớn and want lớn know exactly how it will look before you upload it.

For the highest quality photographic experience, Facebook recommends using a PNG tệp tin. Choose this option if you want to lớn display a high definition biệu tượng công ty in your cover image, or if your cover image contains copy that really needs lớn stand out.

On sản phẩm điện thoại, it’s often better khổng lồ prioritize image types that load quickly & don’t use a lot of data. In this case, Facebook recommends uploading an sRGB JPEG tệp tin that also follows these two requirements:

Dimensions: 851 x 315 pixelsFile size: less than 100 kb

Remember, on desktop, Facebook cover photos are more rectangular, accounting for larger/widescreen displays. On Mobile, the cover photo is more square, allowing it khổng lồ fit on a portrait-oriented screen.

While 95 percent of Facebook users access the site via mobile, that doesn’t mean you should ignore the 31 percent of users who also browse via desktop. For a Facebook cover phokhổng lồ that looks good on any screen, Facebook recommends an image that’s 820 pixels x 462 pixels. This also applies lớn the platform’s newer cover format: Facebook cover videos.

Facebook cover đoạn phim size: 8đôi mươi x 462 pixels

Facebook cover videos are another way lớn grab a user’s attention & drive sầu user interactions on your page. On desktop, cover videos definitely look more engaging than static photos, và can really bring your page to lớn life. However, they’re less effective sầu on di động, as they don’t autoplay, và instead load as a thumbnail.

Here’s Facebook’s recommended settings for cover video clip form size và duration:

Dimensions: 8trăng tròn x 462 pixels (8đôi mươi x 312 minimum)Duration: trăng tròn khổng lồ 90 seconds (no more, no less!)

Note: Facebook cover videos can have sầu audio, but it won’t play unless you actually clichồng on the video. For best results, make sure the video clip you upload works equally well with or without sound. This is something you should keep in mind even outside cover videos: 85 percent of Facebook users watch videos with the volume turned off.

Other requirements for Facebook cover photos and videos

Besides these technical requirements, there are specific rules for the kinds of content you can display in Facebook cover photos and videos. These rules are fairly standard:

For a full breakdown of these policies, check out the Facebook page guidelines.

How to use the Facebook cover photo templates

Starting with a professionally designed template makes it easier to create your own Facebook cover photo. Here’s how to customize our templates for your br&. You will need Adobe Photoshop khổng lồ get started.

Bonus: Download your không tính tiền pachồng of 5 customizable Facebook cover photo templates now. Save sầu time & easily promote your br& with a professional thiết kế.

1. After you’ve downloaded the templates, you’ll notice that the fonts và image files are separate. Double clichồng on the fonts file of your selected theme to upload the fonts to lớn your computer. Click install font.


2. Double cliông chồng the image file to open it in Photocửa hàng.

3. Select the Facebook cover photo template that you’d lượt thích khổng lồ work with first.

4. To edit text: double cliông chồng the text you would like to lớn edit. You can change fonts & colors in the thực đơn on the left-h& side.


5. To edit a color bloông chồng or background: double click the color block you would lượt thích to lớn edit. Change the form size or use the thực đơn on the left-h& side khổng lồ change the color.


6. To edit a phokhổng lồ or image: double cliông xã the photo lớn you would lượt thích khổng lồ edit & click insert new image. Rekích thước image as necessary.


7. To save sầu the template: Select the template you would like lớn use và go lớn Save>Export As>Artboard lớn Files. Make sure lớn save as a .jpg or .png.

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8. Upload your Facebook cover photo lớn following the steps below.

How khổng lồ upload Facebook cover photos

Once you’re finished making your Facebook cover pholớn, uploading it is easy.

Navigate khổng lồ your Facebook business page và mouse over the cover phokhổng lồ space at the top.Click Add a Cover in the top left corner.Click Upload Photo/Video and select the pholớn you’d like to lớn upload.A previews of your phokhổng lồ will appear in the cover space. Clichồng the photo lớn & drag it up or down to the vertical orientation of your liking.Clichồng Publish.

If you don’t like how your Facebook cover photo lớn is positioned after you’ve sầu published it, you can cliông xã Update Cover & then Reposition, which will return you to step 4.

As you upload more cover photos, you’ll build up a library. If you ever want to lớn replace your current cover phokhổng lồ with an older one, cliông xã Select Photo instead of Upload Cover Photo in step 3, & you’ll be able to lớn choose from previously uploaded images.

Finally, the Select Artwork button contains a number of premade background images for your cover photo space. These look fine in a pinch, but I’d recommkết thúc creating branded images for your business page that showcase your organization’s personality, products, or services.

How khổng lồ upload Facebook cover videos

Uploading a Facebook cover Clip is almost the same as uploading a cover phokhổng lồ, with a couple of extra steps.

Navigate lớn your company page và mouse over the space at the top.Cliông xã Add a Cover in the top left corner.Cliông xã Upload Photo/Video and select the Clip you’d like to lớn upload.A pnhận xét of your video will appear in the cover space. Click the Clip and drag it up or down khổng lồ the vertical orientation of your liking.Choose a thumbnail from the 10 available options Facebook provides (hint: pichồng the one that’s most likely khổng lồ pique interest & reel someone in).Cliông chồng Publish.

Facebook cover photos: best practices

Now that you know the basics of creating & uploading cover photos, it’s time to lớn look at some powerful examples, & the strategies behind them.

1. Use a simple image with a clear focal point

The whole point of your profile banner is to lớn grab attention và elicit curiosity so people take action on your page. Use memorable imagery with colors that reflect your brvà, & don’t be afraid to lớn make use of negative sầu space, particularly if you’re including copy: it’ll help your words st& out.


This playful cover phokhổng lồ from Zendesk uses bright colors and negative space lớn make their copy pop.

2. Pair your Facebook cover pholớn with your profile picture

A Facebook cover phokhổng lồ that matches with the protệp tin picture always looks professional và put-together. It might sound limiting, but it’s also a good opportunity khổng lồ get creative.


Target’s eye-catching Facebook cover photo lớn makes clever use of their bullseye hình ảnh. The optical illusion caught me off-guard, earning this cover pholớn my full attention.

3. Optimize your cover photo for mobile

When you’re choosing an image for your Facebook cover photo, think about how it’s going lớn look on the screens of Facebook’s 1.15 billion điện thoại thông minh users. If there’s tiny text, will it be readable? How will the finer details look on a smaller screen? What’s being cut off when your cover pholớn is panned-and-scanned lớn di động format?

I was surprised to find that many companies (big companies!) don’t actually bother to lớn optimize for this, making it an easy way khổng lồ provide a better page experience than your competitors.



Duolingo has smartly chosen an image that doesn’t change too much between desktop and điện thoại. Nothing is lost in translation, providing both audiences with an equally good browsing experience.

As an added bonus, the br& name in the banner leaves the profile picture open for Lingo (their company mascot) to greet visitors khổng lồ the page.

4. Balance your Facebook cover phokhổng lồ with right-aligned elements

Centered images work well on cover photos, but aligning your image nội dung lớn the right is aesthetically pleasing and has strategic value. Facebook’s call-to-action buttons appear on the right side of your profile; ideally, your images should draw the eye to lớn that section of the page. If possible, include elements that draw attention to lớn your CTA.


Here, YouTube star and cake-decorating sensation Yolanda Gampp uses the cover photo lớn khổng lồ advertise her new cookbook, How lớn Cake It. This banner effectively leads the eye, starting with the copy, then khổng lồ the book cover, which is placed right over the Watch Video CTA. It’s a direct route to lớn her YouTube channel—and an invitation join her 3.6 million subscribers!

5. Update your cover phokhổng lồ regularly

Your Facebook cover phokhổng lồ is the ideal place to announce what’s new at your company. Keep this space updated with fresh nội dung, whether you’re promoting a new sản phẩm or service, or referencing current events in relation to lớn your br&.


Here, KFC uses their cover video to lớn advertise the Canadian launch of the lathử nghiệm twist on the infamous Double-Down. This profile video clip works well because the animation is on a short loop so it’s not too distracting. It really creates a mood!

6. Link out from your Facebook cover photo

Including a link within the cover photo lớn page itself is a good way lớn drive sầu traffic lớn your other pages via Facebook. Use a liên kết shortener like khổng lồ create a customized URL format that’s quality khổng lồ your brand. It makes liên kết more manageable, & conceals the UTM code you should be using khổng lồ track your traffic sources.


Here, Threadless uses an all-too-relatable drawing of a cat khổng lồ drive sầu traffic lớn their trang web. When you clichồng the cover photo, you find a liên kết directing you to lớn purchase the T-shirt. The link contains a UTM code, allowing Threadless khổng lồ traông xã page views from their Facebook cover pholớn.


Although they haven’t done it here, another strategy is lớn have sầu this URL direct to lớn the same page as the CTA on your main protệp tin, offering another chance for conversion. This also lets you experiment with other CTAs on your Facebook page (Facebook currently has seven khổng lồ choose from).

Cheông xã out this post if you want lớn more about how lớn write an irresistible hotline to action.

7. Sạc Pin important updates below your Facebook cover photo

Rethành viên, the goal of a headline is lớn get you to read the article below, và Facebook cover photos are no different. Pin your most important current content to lớn the top of your Facebook page.

When people are drawn in by your cover pholớn, they’ll see the most relevant information as soon as they scroll down.

* is currently promoting an upcoming webinar series on Demystifying Social ROI. In addition khổng lồ a cover đoạn Clip highlighting the event, we’ve pinned it as the first post on our page so people rethành viên to sign up.

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