Selling products online is more popular than ever. Here's how you can get on the e-commerce bandwagon.

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There are several ways khổng lồ start selling products online. You can use a marketplace, an e-commerce platkhung or add a shopping cart khổng lồ an existing website.For new sellers, marketplaces like Etsy & Amazon Marketplace are easy, affordable options.E-commerce platforms make it easy lớn phối up an online store quickly. They have built-in tools to lớn help you accept payments & manage inventory.This article is for individuals & business owners who want to lớn sell products online.

Selling online is more than setting up a website & uploading sản phẩm images; it requires passion, expertise, và marketing chops to succeed. The good news is that there"s a bevy of tools lớn help your online shop be a success. Follow these five sầu steps khổng lồ get started selling goods online.

Editor"s note: Looking for e-commerce or shopping cart software for your business? Fill out the questionnaire below to have our vendor partners tương tác you about your needs.


How lớn sell online

Before you can start selling online, you have to devise a plan for how you"re going to vị it well. The quickest way lớn fizzle out is to throw random products on a trang web or online marketplace and pray for the best.

"A good e-commerce business is a cross-section of two disciplines," said Mike Nunez, the chief communications officer at Inctệp tin. "You are passionate about it and are really good at it." Nunez pointed lớn Beverages Direct, an online merchant that specializes in root beer và hard-to-find beverages. The owner had a real love for root beer and was able to bring a màn chơi of expertise khổng lồ his shop that others couldn"t. "Find the differentiator & find the thing you love sầu. That"s a business," said Nunez.

Once you know what sản phẩm or products you want to sell, you can get busy setting up your e-commerce business. Here"s a các mục of steps you"ll follow khổng lồ start selling online.

1. Name your business và your tên miền.

Choosing the names of your website and domain is almost as important as choosing the products you"ll sell.

You want it to lớn be easy for potential customers to find on the internet.

You don"t want potential customers khổng lồ get messed up spelling it wrong in queries or pronouncing it incorrectly to Alexa.

Tip: One way khổng lồ boost traffic is to include search engine optimization keywords in your domain name. If your selling sneakers, get that in the name. 

2. Choose your venue.

Selling a product online is easier when you use an e-commerce platform or an online marketplace like Etsy or Amazon Marketplace. They exist khổng lồ help small businesses mix up shop and begin selling. There are also standalone stores you create on your own website.

3. Decide which payments khổng lồ accept.

Accepting payments on your online store can be easy or complicated, depending on how much you want khổng lồ vì.

If you"re operating your own trang web and want khổng lồ process payments, you can work with a payment processor khổng lồ add a shopping cart, a payment page or a payment khung. This is a third party that handles the payment transaction when a customer makes a purchase online. In a matter of seconds, the payment processor communicates between you & the ngân hàng lớn ensure there are enough funds to lớn make the purchase. It also employs security measures to lớn ensure it"s not a fraudulent payment method. Popular payment processors for online businesses include Square, Stripe, and PayPal.

If you use an e-commerce platform lượt thích Shopify, payments are usually built in. Some allow you khổng lồ work with a third-tiệc nhỏ payment processor, but they may charge you an extra fee.

If you have sầu a physical store where you already accept credit cards, your existing payment processor should be able to lớn tư vấn your online sales. And, if you signed a contract with them, you may actually be contractually obligated lớn use them as your online processor.

When it comes lớn the type of payment methods your e-commerce store should accept, the more the better. You absolutely want to lớn accept credit cards và debit cards, but you should also consider digital payments such as Apple Pay, PayPal and Google Pay. When running an online store "you need lớn accept more than credit cards," said Tory Brunker, director of hàng hóa kinh doanh at Adobe. "We recommend PayPal and some of the other broadly used payment methods."

4. Figure out your shipping.

Amazon has made không lấy phí shipping & speedy delivery commonplace, but not every e-commerce store can afford to offer it. It"s important to figure out shipping costs và the impact it will have sầu on profits before listing your rates. It"s a balancing act. You don"t want lớn thua trận a sale because shipping is too expensive sầu, but you don"t want to chiến bại money because you gave sầu everyone không lấy phí shipping.

"You have sầu khổng lồ find a way to lớn deliver value & consistently exceed expectations," said Brunker. "Capturing và keeping customers is absolutely critical, particularly right now as people value speed and convenience above all else." A Small Business Guide lớn E-Commerce Shipping>

5. Get the word out about your online store.

You can have the best e-commerce website in the world but if nobody knows about it, its worthless. Social truyền thông sites such as Facebook, Instagram, Pinterest, và Twitter are all great platforms for building awareness about your store. Brand building is a big part of online selling success.

Which platforms are best for selling online?

Options abound when selling online. You can join an online marketplace, use an e-commerce platform or add a shopping cart to your trang web. The right choice for you may depkết thúc on the number of years you"ve been in business and your goals for your enterprise.

"There are plenty of marketplaces khổng lồ choose from when you"re not ready lớn become a small business," said Meghan Stabler, vice president of product marketing at BigCommerce. "Once you"re a small business và have sầu a quality set of products you want khổng lồ sell online, you can pick an e-commerce platsize."

Established retailers that already have websites can also DIY the operations by setting up a website store on their site using a shopping cart, but if time is of the essence, an e-commerce platsize will have you up and running quickly. A hybrid option is khổng lồ do two or more options, for example, you may sell products on your own website & on a marketplace.

Key takeaway: Online marketplaces are typically used by people who are just beginning to lớn sell online. An e-commerce platsize is suited for businesses that want to lớn get online quickly. Web stores are best for established merchants who already have sầu websites.

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What are the popular e-commerce marketplaces?

There are several different e-commerce marketplaces where you can sell trending products. Some cater to niches, while others are generalists. Here are three of the most popular options.

Amazon Marketplace

Amazon runs an e-commerce marketplace that enables businesses to sell products to lớn its more than 150 million U.S. customers. In exchange for that access, Amazon charges a monthly fee & also tacks on a per-cửa nhà referral fee. Online shops can pay extra for Amazon khổng lồ handle shipping.

Amazon"s Professional selling plan costs $39.99 a month.The Individual selling plan is $0.99 per unit sold. This plan is for business owners who sell less than 40 items a month.There"s also a per-thành công referral fee. The fee is based on the product category.


Geared toward sellers of crafts, jewelry, and other homemade items, Etsy has become a huge marketplace, providing sellers with access to more than 40 million people.

Etsy charges a $0.đôi mươi listing fee per tác phẩm. Listings remain live for four months or until they sell.There is also a 5% transaction fee and a 3% + $0.25 payment processing fee.If you make a sale from one of Etsy"s offsite ads, they take a 15% cut.

Walmart Marketplace

Geared toward more established merchants, Walmart Marketplace puts your products in front of millions of consumers. Walmart screens merchants before including them in the marketplace and just lượt thích Amazon, offers fulfillment services.

Walmart Marketplace charges a referral fee per product. The fee varies, based on the sản phẩm category. It takes a 15% cut on apparel & accessories, baby and beauty products, & books. Cell phones, cameras, và consumer electronics have sầu an 8% fee.

What are the popular e-commerce platforms?

E-commerce platforms help business owners set up an online cửa hàng in no time. These platform operators also help merchants menu and sell their products, manage inventory và accept payments. Here are two popular options.


Used by more than 1 million businesses, Shopify is a popular e-commerce platkhung that offers its customers a full suite of services. Merchants can create an online store, sell products on social media & marketplaces, & manage hàng hóa inventory, payments & shipping. Shopify charges a monthly subscription.

The Lite plan costs $9 a month, but it"s designed lớn be used with an existing trang web. For the full platsize experience, you"ll need the Basic plan or better.The Basic plan costs $29 per month, followed by its mid-tier offering at $79 a month và its Advanced package at $299 per month.


From creating an appealing online store to lớn running your social truyền thông media sale, BigCommerce is another leading platform for online selling. Its pricing is comparable to lớn Shopify.

The Standard plan lowest cost plan coming in at $29.95 a month. The mid-level service costs $79.95 a month while the highest-over plan is $299.95.All the plans have sầu unlimited storage, bandwidth and staff accounts, & there are no transaction fees.

Did you know? Established merchants who want a full-featured online store that can be mix up in a hurry turn khổng lồ e-commerce platforms like Shopify & BigCommerce. 

Which types of products are profitable to sell online?

Not every online merchant has a passion for the products they sell; many take advantage of a trover or sell ancillary items for a popular product.

Take the COVID-19 pandemic. With people working at trang chính & worried about their health, certain product categories are skyrocketing. "Medical goods & loungewear are really hot right now," said Brunker. "We"re starting to lớn see a surge in convenience goods and things that make people comfortable at trang chủ."

Bruckner said there"s also increased demand for housewares, particularly decorating items, workout gear and equipment, and materials for home page improvements. You may not be able khổng lồ sell wood, but you could hawk items that are necessary for DIY crafts.

Benefits of selling online

In today"s market, having an online presence is a requirement for retailers of all sizes.

"It"s absolutely essential that small businesses get online," said Stabler. "To not only survive but thrive, you have to lớn reach your shoppers wherever they may be. There"s an opportunity for small businesses to go global in a way they never did before."

There are plenty of other reasons khổng lồ take your business online. Here"s a look at seven important ones.

1. Cheaper startup costs

Anyone who runs a physical store knows the costs associated with operations. From rent lớn utilities, there"s a lot of overhead costs. When you set up your store on the internet, you don"t have sầu khổng lồ worry about a landlord or electric bill. Nor do you have sầu to lớn hire staff to collect cash, stoông chồng the shelves and manage operations.

Sure, you have sầu to lớn spend the money to lớn set up a trang web and accept payments online – whether that"s an e-commerce platform or another solution – but its typically a lot cheaper than brick-and-mortar costs.

2. Freedom khổng lồ move – or stay where you"re at

When you sell products online, you aren"t stuông xã in a specific location – your e-commerce operation allows you to sell to customers nationwide and even across the world. For instance, you can sell surfboards from your warehouse in Indiamãng cầu – you aren"t required khổng lồ phối up cửa hàng on the coast. All you need is access to lớn the internet, tin nhắn, and phones khổng lồ keep business going.

3. Reach more customers

There are no barriers khổng lồ shopping when you are doing it online. That presents a big opportunity for a small business owner to lớn reach a whole new phối of customers. It may cost more khổng lồ ship products internationally, but selling online can boost demand and thus sales.

4. It"s easy to scale

The mạng internet is nimble and so too is an online store. Thanks lớn the digital nature of e-commerce, it"s very easy to lớn traông chồng sản phẩm sales, decide which are doing well, and then add và remove sầu products in real time.

5. No more store hours

The mạng internet is on 24/7, which means you"re always open for business. Even as you sleep, orders can come in. That can expvà your sales and improve sầu your profits since there is no downtime.

6. Better margins

Without all the overhead associated with a physical store, you can offer your products online at a lower price and still make a profit. When you sell online, your margins tend khổng lồ improve as the cost of doing business is lower.

7. Track sales and shipments

Thanks to analytics software, inventory management & logistics tools, it"s easy khổng lồ traông xã your online sales. That can insize your decision about what to sell và how to lớn improve sầu customer relations, price your products, và trachồng delivery rates, all of which will improve sầu efficiency and the bottom line.