Well, WordPress users alone publish over 2 million posts every day. That comes out khổng lồ 24 blog posts every second.

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That means that users published around 216 blog posts while you were reading these five sầu sentences.

And that’s only counting WordPress users. If we were to lớn count all blog posts, that number would surely be higher.

This makes it kind of tough to st& out. But you have khổng lồ if you want to lớn make your blog a successful one.

While I often spover 4-5 hours writing my blog posts, the ten minutes I spend optimizing each post are easily the most important.

No wonder millions of people Google the term “SEO” each month.

On any given day, people conduct more than 2.2 million searches. And that’s just on Google — to lớn say nothing of the other tìm kiếm engines.

Therefore, showing up on the front page of Google can be the deciding factor between a business that’s thriving và one that’s, well, bankrupt.

But what does SEO even mean?

You probably know that it stands for search engine optimization, but what do you need to optimize?

Is it the design? Or is it the writing? Or maybe it’s the link.

Yes, yes, and yes — it’s all of that và more.

But let’s start this SEO guide at the beginning.

Definition: SEO stands for tìm kiếm engine optimization. Which is the art of ranking high on a tìm kiếm engine in the unpaid section, also known as the organic listings.

Alright, let’s translate that to English. Here’s my go at it:

Search engine optimization (SEO) is the process of optimizing your online nội dung so that a search engine likes lớn show it as a top result for searches of a certain từ khóa.

Let me break that down even further:

When it comes to lớn SEO, there’s you, the search engine, và the searcher. If you have sầu an article about how to make vegan lasagmãng cầu, you want the search engine (which, in 90% of all cases, is Google) khổng lồ show it as a top result lớn anyone who searches for the phrase “vegan lasagmãng cầu.”

SEO is the magic you have sầu khổng lồ work on your article in order to lớn make Google very likely to include your post as one of the top results whenever someone searches for that keyword.

We’re going to dig deep into SEO, but feel free khổng lồ jump lớn any section that interests you:


Now what does that magic look like, & why does it even matter?

Like I said earlier, the vast majority of online experiences begin with a search engine, and nearly 75% of searchers start their searches on Google.

Combine that with the fact that the first five results on Google get 67% of all clicks, and you get an idea of why tìm kiếm engine optimization is so important.

There’s a joke going around the web that highlights how crucial it is to hit the first page of Google:

If you ever need to hide a dead body toàn thân, you should place it on the second page of Google search results.

If your blog post, article, or sản phẩm is on any other page of the Google tìm kiếm results than the first, then it’s the equivalent of it not ranking at all.

But to lớn understand how lớn show up first in the search engine results, you first need to know how search even works.

How Search Works:

Now that you have sầu an idea of the basics of SEO, I’ll take a look at some of its components in detail.

While Google guards their search algorithm pretty well & not all of the over 200 determining factors are public, Backlinko did a great job of compiling as many of them as possible inlớn one big menu.

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But first, I need khổng lồ get one thing straight. There are two sides of the SEO force, and you need to choose yours right now.

White hat vs. blaông chồng hat

As you know, I’m playing the long-term entrepreneurial gameinstead of just trying lớn get a quiông chồng buông xã out of it.

It’s the same with tìm kiếm engine optimization. Some people are in it lớn make a few grvà really quickly while others are in it for the long haul.

If you want to lớn work SEO like a get-rich-quiông chồng scheme, you’ll probably end up doing blachồng hat SEO.

This type of SEO focuses on optimizing your content only for the tìm kiếm engine, not considering humans at all. Since there are lots of ways to bover and break the rules to get your sites khổng lồ rank high, these are a prime way for blaông xã hat SEOs lớn make a few thousvà dollars fast.

Ultimately, this approach results in spammy, crappy pages that often get banned very fast. It will often lead to lớn severe punishment for the marketer, ruining their chance of building something sustainable in the future.

You might make a few gr& this way, but you’ll continuously have khổng lồ be on the lookout for search engine updates & come up with new ways lớn dodge the rules.

White hat SEO, on the other h&, is the way khổng lồ build a sustainable online business. If you vị SEO this way, you’ll focus on your human audience.

You’ll try to lớn give sầu them the best content possible and make it easily accessible lớn them by playing according to the search engine’s rules.

Inbound Marketing Inc. does a great job of explaining the difference.


Needless to say, you’ll only hear và see me talking about trắng hat SEO.

Choose your side of the force wisely, young Padawan.


Unfortunately, it’s not always that easy.

As you know, life’s not always blaông xã or trắng.

The same holds true for SEO. There’s actually something in the middle of the ‘trắng vs. blachồng hat debate’ that I need to address.

Gray hat SEO, like its name implies,is a little white & a little blachồng.

That means it’s not quite as pure or innocent as the whitest of trắng hats. But it isn’t quite as egregiously manipulative as blaông chồng hat can be.

You’re not trying lớn trick anyone or intentionally game the system with gray hat. However, you are trying khổng lồ get a distinct advantage.

See, Google’s standards aren’t as clear-cut as they’d lượt thích you khổng lồ believe sầu. Many times, they might even say contradictory things.

For example, Google has said they’re not a fan of guest blogging khổng lồ build link.

But what about guest blogging to lớn grow your brand? What if you vì chưng it khổng lồ build awareness, generate high-unique traffic baông chồng to lớn your site, and become a household name in the industry?