Why Keywords Are Still So Very Important For Seo


What are SEO Keywords?

SEO keyword (also known as “keywords” or “keyphrases”) are terms added to lớn online nội dung in order to improve sầu search engine rankings for those terms. Most từ khoá are discovered during the keyword research process và are chosen based on a combination of tìm kiếm volume, competition and commercial intent.

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Why are SEO Keywords Important?

When you optimize your nội dung around words và phrases that people tìm kiếm for, your trang web can rank higher for those terms.

Needless to say, ranking higher in the SERPs can drive more targeted traffic khổng lồ your website. Which is why finding keyword people tìm kiếm for is step #1 of any SEO chiến dịch.

In fact, SEO is pretty much impossible without keyword.

But when you have a list of the right keyword, you can start working on important SEO tasks like:

Planning out hàng hóa và category pagesWriting content for blog posts và YouTube videosOptimizing landing pages and sales pages

With that, here’s how to find từ khóa for SEO.

Best Practices

Use Google Suggest

Many people struggle with SEO because they target từ khoá that are WAY too competitive.

In fact, I’ve had many clients tell me that they want khổng lồ rank for super competitive tìm kiếm queries lượt thích “weight loss” và “insurance”.

Is it possible lớn rank for single-word SEO keywords lượt thích that? Sure.

But even if you vày everything right, it can take years. Which is why I recommend focusing on long tail từ khóa.

Long tail từ khóa are long (usually 4+ word) terms that searchers use in Google & other search engines. And they tend to lớn have a lower keywords difficulty compared lớn 1-3 word “head terms”.

So for people that are new to lớn SEO, long tails are usually the best keyword to lớn start with.

Fortunately, finding long tail terms is a breeze thanks lớn Google Suggest (also known as Google Autocomplete).

For example, let’s say you wanted khổng lồ create a page about “keto lunch”. Well, if your site is new, the từ khóa “kelớn lunch” is probably too competitive sầu.

But when you type kelớn lunch inlớn Google, you get a các mục of long tail từ khóa suggestions.

Pretty sweet.

Find Question-Based Keywords With These Two Free Keyword Tools

Are you looking for keywords for blog posts và articles?

If so, then you’ll love sầu these two free từ khoá tools. Both tools bubble up question keywords. Which are PERFECT từ khoá to lớn create helpful SEO nội dung around.

The first tool is called AnswerThePublic.com.

This tool scans the website for questions that your target audience asks about your topic online.

The second tool for finding question từ khóa is called “Question DB”.

It’s actually super similar to AnswerThePublic.com. But it tends to lớn bring up its own chất lượng set of questions.

The great thing about these tools is that the question keyword you get are long tail từ khoá. This means they usually don’t have a ton of competition on Google’s first page.

Find Outside The Box Keywords

The #1 issue with any từ khoá retìm kiếm tool is that they usually spit out words and phrases that are super related to the seed từ khóa you typed into lớn it.

For example, look at the từ khoá suggestions that I get from Ahrefs when I type in “SEO tips”.

These are decent từ khóa. But they’re not super creative sầu.

If you want khổng lồ find creative sầu keyword, I recommover checking out a nifty free SEO tool called SeedKeywords.com.

This tool lets you ask customers, colleagues or clients how THEY would tìm kiếm for something in Google.

And, if you’re lượt thích me, you’ll probably find a handful of terms that you wouldn’t have sầu been able lớn think of on your own (or get from any tool).

Use Amazon khổng lồ Find Ecommerce Keywords

Keyword research for eCommerce is similar to lớn từ khoá research for a blog.

The one big difference is that, with ecommerce SEO, you need lớn find keywords for hàng hóa và category pages… và lots of them.

Fortunately, you can find lots of excellent sản phẩm từ khoá using Amazon Suggest. This works the exact same way as Google Suggest.

You just type in a sản phẩm or hàng hóa category inlớn Amazon…

…& jot down any terms that come up.

Find Terms That Competitors Already Rank For

Typing a bunch of random keywords into a tool can only get you so far.

In fact, I find myself using traditional từ khoá tools less and less. Instead, I just look at the từ khoá that my competitors already rank for.

Not only does this generate a laundry các mục of từ khoá, but it’s SUPER fast. I just pop in a competing domain… & I get a menu of thousands of keywords within seconds.

There are a number of SEO tools that reverse engineer your competitor’s best SEO từ khoá. Most, if not all of them, are paid.

But if you already use Ahrefs, SEMrush or Moz Pro, you already have sầu this feature at your disposal.

Here’s an example of this report from Ahrefs:

Pro Tip: Reverse engineer websites in your league. For example, if your site doesn’t have sầu a ton of Domain Authority, don’t reverse engineer the #1 site in your space. Instead, use a website that’s similar to lớn yours. That way, you’ll find từ khóa that you have sầu a decent chance of ranking for.

Find Search Volume and CPC Data With Google’s Keyword Tool

The Google Keyword Planner is super helpful because the data comes from the most reliable source of keywords data: Google itself.

However, the Keyword Planner has two major issues.

You need to lớn mix up a Google Ads trương mục khổng lồ use itUnless you’re running a chiến dịch, you get monthly tìm kiếm volume ranges

Fortunately, you can get around both of these issues pretty easily.

First, even though you need a Google Ads account khổng lồ use the Keyword Planner, that doesn’t mean that you need to lớn run any ads. As long as your account is fully phối up, you’re good to lớn go.

For example, we’re not currently running any ads & still have full access lớn the tool.

And if the tool is giving you a search volume range, lượt thích this…

You can add a từ khóa that you’re interested into lớn a plan.

And the Plan Overview will show you the exact impressions you’ll get (which is basically monthly tìm kiếm volume).

Discover Popular Keywords With Google Trends

Yes, monthly search volume is important.

After all, there’s no point in ranking for a từ khóa that no one searches for.

The thing is, search volume doesn’t tell you how that keyword is trending. And over the long-term, a keyword’s trend is more important than its raw tìm kiếm volume.

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Fortunately, you can easily see a keyword’s trover using Google Trends.

For example, some time ago I published a guide lớn the Google Search Console.

Why did I choose this topic and keyword?

Not because lots of people were searching for it. In fact, most people were still calling it by its old name: Google Webmaster Tools.

But when I looked at Google Trends, I saw that one keyword was blowing up… & the other was slowly dying out.

This is an extreme example. But it does show you that the monthly search volume that a tool shows you is a snapshot of that keyword’s popularity. It doesn’t tell you if that keyword is blowing up… or fading away.

Personally, I put A LOT of effort inlớn every piece of nội dung that I publish. And for that effort khổng lồ pay off, my nội dung needs khổng lồ bring in targeted traffic for years. And lớn vì chưng that, I focus on terms that are growing in popularity.

Use BuzzSumo To Find Topics & Keywords

BuzzSumo isn’t technically a keywords research tool. But if you know how lớn use it BuzzSumo is actually a great tool for finding từ khoá.

Specifically, you want lớn put a competing site’s homepage into their “Web” feature.

And you get a danh mục of content that’s performed best for that particular site.

Obviously, this menu is designed for coming up with nội dung topics. But it’s great for digging up SEO keyword too.

Double Down on Dịch vụ SEO Keywords That You Already Rank For

When it comes khổng lồ keyword research for SEO, most people focus 100% on finding new keywords.

And hey, there’s nothing wrong with that.

But khổng lồ get a FULL danh mục of keyword that you can optimize around, you also want to look at the từ khóa that you currently rank for.

And the best way to lớn vì chưng that?

The Google Search Console.

To exedễ thương this strategy, head over to lớn the Performance section.

Then, look at specific keywords that you rank for in the organic tìm kiếm results. You’ll probably already recognize 90% of these keyword.

But if you dig deep, you might also come across a handful of keyword that surprise you.

For example, according lớn the Search Console, I rank for “youtube description example”.

The page that ranks for this term includes an example.

But it’s really not optimized around that term.

Well, now that I know that Google likes my site as a result for that keywords I can create a new web page that’s 100% optimized around “YouTube description example”.

And that page has a great chance of ranking high on the first page for that term.

How khổng lồ Use SEO từ khóa In Your Content

Now that you’ve found a bunch of SEO từ khóa, the next step is to lớn use those keywords in your nội dung.

Here’s exactly how to lớn set that up:

First, decide on one main từ khóa.

In other words: don’t optimize your content around several different terms. It very rarely works.

For example, my guide to writing a blog post is optimized around “how to lớn write a blog post”.

Even though I bởi vì use variations of that keyword (lượt thích “writing a blog post”) in my nội dung, my on-page SEO is pretty much 100% focused on my main keyword.

Next, use your main keywords a handful of times in your nội dung. There’s no need to lớn go overboard và repeat your keyword 100 times. Just mention your từ khoá a few times. That way, Google knows that your page is about that keywords.

For example, this page uses my target từ khoá a handful of times on the page.

Next, make sure your từ khóa shows up in your title tag and URL.

For example, my main từ khoá for this post is “SEO techniques”.

And I made sure to lớn use that từ khóa (once) in my title tag & in my URL.

Then, add your keyword to your meta mô tả tìm kiếm.

Does Google care about the terms that show up in your meta description for SEO? Nope!

You want to lớn add your từ khoá khổng lồ your mô tả tìm kiếm because it helps your snippet stand out in the organic tìm kiếm results.

For example, check out my meta description for this page from my blog.

See how Google bolds the keyword?

That really helps my result st& out & improves my organic click-through-rate.

Next, sprinkle in a few variations of your main keyword.

For example, for my page optimized for “SEO techniques”, I added variations of that term like “SEO tips” & “tìm kiếm engine optimization” on the page.

You can easily find relevant keywords variations in the “Searches Related to” section at the bottom of the tìm kiếm results.

Finally, use internal links to lớn sover authority khổng lồ your new page.

The fact is: new pages don’t have any backlinks or authority. But when you internally links lớn that new page, it gets INSTANT links authority.

One more thing to keep in mind with internal links: make sure lớn use văn bản đặt trong liên kết that includes your target từ khoá. That helps Google understvà that your page is about that specific topic.

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