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If you are a consultant, work for an agency, or ever need to lớn advertise for others — or are a company working with someone who manages your Facebook ads — you may need lớn giới thiệu a Facebook px or advertising audience.

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You can vị this. Both parties need khổng lồ have sầu Business Manager accounts. You can chia sẻ a px with a partner. You can nói qua an audience with an ad account. Everyone will rejoice.

As we move forward, we’ll look at this from the perspective sầu of the consultant, agency, or entity that needs access to the pixel or audience.

Let’s take a closer look…

Why Share Audiences & Pixels?

If your client is an established brand that has advertised on Facebook before, they likely have sầu the Facebook pixel on their website. They also may have audiences that they have used before that proved khổng lồ be successful.

As a new advertiser working with this client, you can start from scratch with a new audience or leverage what was created before. Starting from scratch with a new pixel for optimizationHow you optimize impacts who sees your Facebook ad. Facebook will show your ad to people most likely khổng lồ perkhung your desired action. và tracking or a new custom audience for targeting is messy and will likely negatively impact results.

You’re going lớn want access to lớn that pixel và those audiences. It’s time khổng lồ talk about how.

Add a Partner lớn Business Manager

Hopefully, you & your client are already using Business Manager. If not, this will be required for what we’re going khổng lồ vày today. You can mix up a new Business Manager account by going here.

Now, they can go lớn their Business Manager Settings.

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Go to lớn “Pixels” under Data Sources.

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Select the pixel and click “Assign Partners.”

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To grant you access to the px, they’ll need lớn enter your Business ID.

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If you’re not sure what this is, cliông chồng on Business Info at the bottom left of your own Business Manager.

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You’ll see the Business ID at the top.

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You should now have sầu access to their px.

Share an Audience

In a perfect world, once your client adds you as a partner, they should be able lớn giới thiệu both the pixel & any audience they want lớn mô tả with you. Well, my friend. This is not a perfect world.

This is where it gets a little weird. You can chia sẻ all kinds of stuff with a partner, including access to:

PagesAd AccountsCatalogsAppsPixelsInstagram AccountsOffline Event SetsBlock ListsLines of BusinessLeads AccessDomains

Custom audiences? Hello? No?

To tóm tắt an audience (not a saved audienceA saved audience allows a Facebook advertiser to save often-used targeting settings khổng lồ easily use later., but custom or lookalượt thích audience), all they need khổng lồ vị is select the audience(s) they want lớn mô tả và cliông chồng the “Share” button.

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If your add account was already added khổng lồ their Business Manager, they can simply select it here. Otherwise, they can enter your Ad Account number & cliông chồng “Share.”

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They can allow access to both targeting and insights or targeting only.

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When your client views their audiences, they will see a column for “Sharing” và see which audiences they are sharing.

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Likewise, you will now see this audience in your list, with a note that it is being shared with you.

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Learn More About the Facebook Pixel

Want to lớn master the Facebook pixelThe Facebook pixel helps advertisers track events that occur on their website and reach people who performed those events with ads.? Take your learning a step further with the Facebook Pixel Masterclass, a đoạn phim series covering advanced topics related to lớn the px. We’ll go inkhổng lồ detail related to lớn px eventsPixel events allow you to traông xã specific actions on your trang web that can be used for reporting, targeting, & optimization., custom conversions, tracking, optimization, & targeting. GO HERE TO SIGN UP!

Or, if you aren’t ready for the advanced topics, check out my Facebook Pixel Basics miễn phí video clip series (this is also included within Facebook Pixel Masterclass). You can register by clicking the link below…

It includes eight lessons covering what the px is, why it’s important, how it works, how to add it khổng lồ your website, and how to thử nghiệm that it’s working.