Analyze websites with free seo audit & reporting tool


In fact, this is the same process that’s helped me grow my organic traffic 88.18% over the last year:

So if you want to get higher Google rankings, you’ll love the actionable steps in this guide.

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Let’s get started.

Step #1: Check To See If Your Site Is Mobile-Friendly

Mobile SEO is more important than ever.


First off, 60% of Google searches come from thiết bị di động devices.

Second, Google started using their Mobile-First Algorithm.

This means that Google now uses the Mobile version of your site for điện thoại AND desktop searches.

The question is:

How bởi you know if your site is mobile-friendly?

Use Google’s Mobile-Friendly Testing Tool.

Just pop your site inlớn the tool…

…và you’ll see whether or not Google considers your site optimized for Mobile devices.


Step #2: Make Sure Google Indexes ONE Version of Your Website

Did you know it’s possible lớn have sầu different versions of your site indexed in Google?

It’s true.

For example, here are 4 different versions of the same site:


To you và me, those URLs are pretty much the same.

But not khổng lồ Google.

And unless you redirect these versions properly, Google will consider them completely separate websites.

(Not good.)

Fortunately, this is easy lớn check… & fix.

Just type each of the 4 different versions into your browser.

They should all over up on the same URL:

In my case, the “WWW” version of my site redirects to

And a while ago they rolled out a new update that makes speed even MORE important.

Here’s how to lớn get your site to load REALLY fast:

First, clean up your site’s HTML code.

You can easily find problems with your code with PageSpeed Insights.

Pro Tip: Don’t just analyze your homepage. Make sure khổng lồ also test popular pages from your site, lượt thích blog posts, service pages, và category pages.

Second, run a tốc độ test.

This type of test actually loads your page… & lets you know about bottlenecks that slow things down.

I personally use But GTMetrix is really good too.

Third, crunch your images.

Huge images can bring your site speed khổng lồ a screeching halt.

That’s why I recommover compressing your images with a tool like Kraken.

Pro Tip: Upgrade your hosting. If you spkết thúc $10 per month on hosting, don’t expect fast loading times. A few years bachồng I switched from a budget host to $200/month premium hosting. And the tốc độ difference was insane.

Step #4: Find and Delete “Zombie Pages”

Type site:yourtrang into Google.

This will show you how many pages Google has indexed:

If this number is higher than you thought, you’re not alone.

In fact…

Many sites have sầu 50-75% MORE indexed pages than they’d expect.

(I hotline these extra pages “Zombie Pages”.)

As it turns out, deleting Zombie Pages can get you A LOT more organic traffic.

For example, Sean from Proven deleted over 9k Zombie Pages from his site…

…which helped boost his Google traffic by nearly 50%:

Why does this work so well?

Well, Google has said that more nội dung doesn’t make your site better.

And when you delete Zombie Pages, you give Google what it wants.

Pro Tip: Deleting Zombie Pages also makes the rest of this SEO audit MUCH easier. Fewer pages=fewer problems

With that, here are the most common types of Zombie Pages:

Archive pagesCategory & tag pages (WordPress)Search result pagesThin nội dung (

Which leads us to our second step…

Step #5: Find & Fix Indexing Problems

Next, it’s time to find website pages that Google isn’t indexing.

To bởi that, fire up the good ol’ Google Search Console.

The “Index Coverage” report shows you a list of pages that they can’t index for some reason.

As you can see, is pretty much error-không tính tiền.

All good right?


To double check everything is A-OK, I recommkết thúc a không tính tiền SEO tool called Screaming Frog.

Screaming Frog crawls your site the same way Google would. And it lets you know about pages that it can’t access.

(For example, if you’re accidentally blocking a page with your robots.txt file… or the page has a noindex tag.)

So if you find a page that’s blocked, double-check that it’s meant to be blocked.

For example, we used to lớn paginate comments here at

And I did’t want Google to lớn index every single bình luận page. So we threw a noindex tag on those pages.

In this case, the pages that are blocked are meant khổng lồ be blocked.

And once you’ve sầu confirmed that Google can access all of the pages you want them khổng lồ access, it’s time to…

Step #6: Check Your Organic Traffic

Now it’s time lớn see how much organic traffic you’re getting.

To vì that, head over to lớn Google Analytics.

Then, go khổng lồ Acquisition >> All Traffic >> Channels.

Hit “Organic Search”.

And you’ll see how many people visited your site from tìm kiếm engines last month.

Next, phối the dates to the last 6-8 months.

And you’ll see whether or not your organic traffic is trending in the right direction:

As you can see, my organic traffic has gradually increased over the last few months.


If your organic traffic is flat (or declining), no worries.

The goal in this step is just to establish benchmarks.

Things should start to improve sầu once you finish this SEO audit.

Speaking of…

Step #7: Improve Your On-Page SEO

It’s no secret that on-page SEO is super important.

That said:

You probably don’t have time to optimize every page on your site.

Fortunately, you don’t have sầu khổng lồ.

Here’s what khổng lồ vày instead:

First, identify your 5 most important pages.

These can be pages that:

Target an important keywordGet less traffic than they did back in the dayAlready rank well… but have sầu the potential to craông xã the top 5

For example…

I published a danh mục of best không tính tiền SEO tools.

Besides the basics (like including my keywords in my title tag), I didn’t vì much to lớn optimize this page.

And because it’s already on the first page for my target keyword…

…it has a good chance of cracking the top 5.

Then, optimize your page with the strategies in this video clip.


If you’re REALLY pressed for time and don’t have time lớn implement everything from the video clip, focus on these 5 strategies:

Include your từ khoá in your title tagInclude your keywords in first 100 wordsAdd 5+ external links

Once those strategies are in place, let’s dive sầu right inkhổng lồ step #8:

Step #8: Set Up Keyword Rank Tracking

Now it’s time to start tracking your rankings in the SERPs.

There are a million rank tracking tools out there.

But to me, the best out there is probably SEMrush.


SEMrush is awesome because it doesn’t just trachồng the từ khóa you give sầu it.

(Although it does that too.)

What’s cool about SEMrush is that it automatically finds từ khóa that you rank for.


Step #9: Analyze Your Backlinks

There’s no doubt about it:

Backlinks are still REALLY important.

In fact, our study of 1 million tìm kiếm results found that backlink correlate with rankings more than any other factor.

And now it’s time lớn analyze your backliên kết profile.

Here’s how:

First, enter your homepage into a backlinks analysis tool.

(I’m using Ahrefs for this step. But you can also use Majestic SEO or Moz Pro.)

And you’ll get a report on your links:

Then, kiểm tra out referring domains & Domain Authority.

Referring domains = the number of different websites that liên kết to you.

Don’t sweat the exact number too much. You’re just benchmarking where you’re at.

You also want khổng lồ take a look at your Domain Authority.

Every tool has its own name for “Domain Authority”.

(For example, Ahrefs calls it “Domain Rating”.)

But the idea is the same:

Domain Authority tells you how much authority your site has… based on a combination of the quantity AND chất lượng of your backlinks.

Finally, look for toxic link.

To vì chưng that, kiểm tra out the most comtháng anchor text in your links profile:

If you see a lot of branded neo văn bản (like “” và “”), you’re good.

Fortunately, that’s the case with my links profile:

But if you notice lots of keyword-rich anchor text (like “SEO blog” and “SEO training company”), that’s a sign of a toxic link protệp tin.

Xem thêm: Cách Chỉnh Kích Thước Trong Photoshop, Cách Thay Đổi Kích Thước Layer Trong Photoshop

Here’s an example of a liên kết protệp tin with spammy anchor text:

And if you want lớn dig deeper, take a look at some of your backlinks.

Most of your backlink should come from REAL websites.

For example, you can see that most of my links come from blogs và news sites that write about digital sale và SEO.

(Which is good.)

But if you notice that most of your liên kết are from shady sites, you might want to disavow those link.

Pro Tip: Spammy liên kết are a normal part of any liên kết profile. So don’t bức xúc if you see a few blaông chồng hat link.

Step #10: Fix Broken Links

A few years baông chồng Google stated that they don’t “chiến bại sleep” over broken liên kết.

That said:

Broken link are bad for user experience… which CAN hurt your SEO.

(More on that later.)

With that, here’s how to lớn fix broken links on your site:

First, find broken pages on your site that Google can’t index.

You can find this info in the Google Search Console’s “Index Report”.

I stay on top of broken links, so I’m in the clear.

Here’s what you’ll see if your pages are giving Google 404 errors:

Sometimes you deleted pages for a reason (for example, you deleted a bunch of Zombie Pages).

If so, you don’t need to vị anything. Google will eventually stop reporting these broken pages as problems.

But if Google can’t access a page that you want to lớn rank, you obviously want khổng lồ get that page bachồng up ASAPhường.

Next, use a tool lớn find broken internal & external links.

You can use Ahrefs…

…or a không tính phí tool lượt thích Broken Link Chechồng.

Both work.

Step #11: Competitor Analysis

Now it’s time to spy on your competitors.

Here’s how lớn vị it:

First, find your competitors’ best keyword.

You can easily find this info using SEMrush…

…or Ahrefs.

Needless to say:

If your competitors rank for these từ khoá, you have sầu a good chance lớn rank for them too.

Which makes them GREAT từ khóa khổng lồ target.

Second, check out the pages that are ranking for those terms.

Then, figure out what those pages have sầu in common. That way, you know what type of nội dung works best in your nibịt.

For example, if you look at some of my highest-ranking pages…

…you’ll notice that my content:

Is long-form (3k+ words)Contains custom visuals và illustrationsCites research studies, data and statements from GoogleIsn’t super technical

Finally, see who link lớn those pages.

To do that, pop a URL into lớn Ahrefs.

And take a look at the liên kết pointing khổng lồ that page.

This tells you who the influencers in your niche are. That way, you can start to build relationships with them.

(Which will come in handy when you get started with link building.)

Step #12: Make Your Content 10x Better

Baông xã in step #7, you SEO-optimized your most important pages.

And now it’s time to make the nội dung on those pages 10x better.


It’s simple:

To rank in 2021, your nội dung needs to lớn kiông chồng butt.

With that, here’s how to lớn make those pages 10x better:

1. VERY short intros.

No one wants to read long winded introductions like these:

Instead, keep your intros short và sweet:

2. Small paragraphs.

People don’t read online. They skim.

And small paragraphs help skimmers consume your nội dung better.

3. Lots of subheaders.

Subheaders help break up your nội dung inlớn digestible chunks.

Use them early và often.

4. Use visuals, images and video

Multimedia makes your nội dung MUCH more compelling.

(Plus, visuals help people learn & understand.)

For example, in this SEO checklist post, I use lots of images:


And videos:

And because my nội dung is easy khổng lồ read & understvà, the average user spends 05:08 on that page:


Step #13: Optimize For UX Signals

RankBrain is Google’s AI algorithm.

Unlike the old Google, RankBrain measures how users interact with your site.

Which means:

To rank in Google today, you need to optimize for UX Signals.

In other words, your nội dung needs to make users happy.

When you vày, Google’s going to lớn give you a HUGE rankings boost.

For example…

A while baông xã I noticed that this post on my site wasn’t ranking that well.

(It was hovering between the 10th & 15th spots for my target keyword: “SEO Campaign”.)

And when I looked at my content, I realized why…

My nội dung didn’t give sầu people searching for “SEO campaign” what they wanted.

Instead of steps, they got a case study of ONE specific strategy:

My post also had lots of outdated screenshots:

In short:

Because my content wasn’t optimized for UX signals, Google buried it.

So I decided khổng lồ overhaul the entire post.

Specifically, I:

Replaced the case study with a step-by-step guideIncluded more actionable tips for beginner & intermediate SEOsAdded examples from several different industriesLots more

In the over, I had a piece of up-to-date content that was a PERFECT fit for someone searching for “SEO campaign”:

Sure enough, because my content is designed to make Google searchers happy, my page quickly went from #15 to lớn the #4 spot in Google.

And in a while it hit the #1 spot:

Very cool.

Step #14: Flatten Your Website Architecture

Your site architecture is simple:

It’s how the pages on your site are organized.

As it turns out, your trang web architecture is REALLY important for SEO.


Two reasons:

First, site architecture helps tìm kiếm engines find & index all of your pages.

When your site’s architecture is a big ol’ mess, Google’s gonmãng cầu have trouble finding all of your pages:

But when your site architecture links your pages together, Google can easily find and index your entire site.

Second, architecture tells Google which pages on your site are most important.

In general, the closer a page is lớn your homepage, the more important it is.

The question is:

How should your site’s architecture look?

Well, I know I said that this SEO audit wasn’t going to be super technical.

So I’m going to lớn keep this super duper simple…

You want khổng lồ keep your site architecture flat.

In other words, not like this:

Instead, you want it to look lượt thích this:

(Super flat.)

Or put another way:

It shouldn’t take more than 3 clicks khổng lồ go from your homepage khổng lồ any page on your site.

In some cases, you’ll need a developer khổng lồ completely overhaul your site’s navigation.

But you can also just add internal link khổng lồ different pages…

…và add links to the sidebar:

As long as users can reach any of your pages in 3 clicks or less, you’re good.

Step #15: Launch a Skyscraper Post

The last step of this SEO audit is lớn publish a piece of nội dung using The Skyscraper Technique.


It helps Google quickly find & index all of the changes you just made.

For example, look at the spike in “Pages crawled per day” whenever I publish something new:

And this đoạn Clip will show you exactly how khổng lồ exedễ thương the Skyscraper Technique process:

But as a quichồng recap, here’s how it works…

First, kiểm tra out the page đầu results for a từ khoá that you want lớn rank for.

For example, some time ago, I published a piece of content called: “27 Ways to Increase Website Traffic”.

Before I wrote a single word, I analyzed the first page for keyword lượt thích “how lớn get more traffic”:

The nội dung I found was pretty good. But nothing special.

Next, publish content that’s 5x better than what you found.

I took things up a notch with my post.


I included lots of detailed steps:


And techniques that are working RIGHT NOW:

Finally, it’s time to lớn promote your post.

This is key.

When Google sees a flood of people (và links) coming khổng lồ your site, they say: “This site is blowing up right now. We need to sover Googlebot there right now.”

(As I mentioned earlier, this helps Google quickly process all of the changes you made to lớn your site.)

In my case, I sent out a newsletter lớn my gmail subscribers:

And promoted it on Facebook, LinkedIn and Twitter:


Bonus Step #1: Get More From Your Internal Links

Internal linking is one of the most underrated SEO strategies on the planet.

The question is:

How bởi vì you internal link the right way?

It’s simple:

Make sure you links lớn high-priority pages as much as possible.

Pro Tip: You might find a handful of non-important pages in this report. For example, you might have lots of links pointing to lớn your privacy policy or tương tác page. That’s usually because you link khổng lồ those pages from your site’s navigation or footer. Don’t sweat it.

Bonus Step #2: Use a Site Audit Tool

I tried to keep this SEO audit process as non-techy as possible.

But if you want lớn dig deeper inlớn your technical SEO, I highly recommover using an SEO audit tool.

Which tools do I recommend?

Actually, I use and recommkết thúc two.

The first is Seobility.

Unlượt thích most audit tools, Seobility is VERY easy to use. Plus, the reports are simple khổng lồ underst& and take action on.

Even though SEMrush is mostly known as a từ khoá research tool, it has a surprisingly in-depth site audit feature.


Bonus Step #3: Optimize for Featured Snippets

Featured Snippets can DRAMATICALLY increase your organic traffic.

For example, a while back I got this page to lớn show up in the Featured Snippet spot.

And organic traffic khổng lồ that page shot up lượt thích a rocketship:

How do you get your content in the Featured Snippet spot?

To show up in the Featured Snippet, you need to…

Have your content optimized for mobileHave sầu HTTPS installedUse lots of headers (H2 & H3 tags)Include short answer lớn questions (42 words)Link out to authority resources

That’s about it