How To Check Website Traffic For Any Site


As website traffic is the number of people who visit your site, it forms your website’s foundation. Without traffic, no one reads, clicks, signs up, or buys.

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Sure, you might kiểm tra your traffic daily, but vị you know what lớn look for? Or how lớn check the website traffic of your competitors?

Let’s explore the whys and hows of monitoring—and improving—your traffic, as well as how lớn kiểm tra website traffic from some of the sites you’re competing against in search results.

Why Should You Monitor Website Traffic?

You can’t improve what you don’t measure.

Whether you’re looking to lớn generate more sales, get more email signups, or increase your advertising income, you first need lớn know where you’re at right now.

That means diving into lớn your trang web statisticsto lớn figure out where your traffic is coming from & how it’s engaging with your site (as well as competitors).

So, how bởi you kiểm tra trang web traffic for your website?

How lớn Analyze Your Website’s Traffic

There is only one standard tool you should take inlớn trương mục when analyzing your site traffic: Google Analytics.

Connected directly lớn your trang web, Google Analyticstells you exactly how many visitors your site is getting, where they’re coming from, how they’re interacting with your content.

But what data should you pay attention to?

Website Traffic Statistics khổng lồ Consider

Unique visitors: People who visited your site at least once within the selected date range

While there are many more statistics tracked by Google Analytics, these are the main ones lớn look at when analyzing your site’s traffic.

Things aren’t so straightforward when you want to lớn check your competitors’ website traffic, though.

Analyzing Competitors’ Website Traffic

When checking website traffic of sites that aren’t yours, you’ll usually want khổng lồ know more than how many visitors they’re getting. Some good reasons to lớn analyze your competitors’ trafficare:

To know which từ khoá generate the most traffic

Unfortunately, you can’t just log into their Google Analyticsto get this data. So, where can you get it instead?

Top Tools for Checking Website Traffic

A wide range of tools, both paid and không tính phí, allow you lớn kiểm tra website traffic. The ones below all have sầu solid reputations and are worth checking out.


Our tool, Ubersuggest, has competitive pricing & unique combination of SEO courses, coaching, & research tools in addition khổng lồ traffic estimates and từ khóa information.


Curious? Sign up for a không lấy phí trương mục using your Google login to lớn check it out.


Ahrefs is one of the most popular và complete SEO audit tools out there. Its organic search overview report gives a good idea of the kind of organic traffic a site is getting & which từ khoá are bringing the traffic. You can use that data to lớn go after the keyword that are bringing your competitor traffic.

Ahrefs only gives you an estimate for a site’s organictraffic. It won’t tell you anything about its traffic from sources like social truyền thông media.


Akiểm tra done by Ahrefsshowed their tool underestimated unique organic visitors for 74.14% of the websites they looked into.

Ahrefs has a seven-day trial. After that, you need to opt for one of their paid plans.


Like Ahrefs, SEMrush is a complete SEO audit tool with an extensive range of features. One of those is its traffic analytics report, which shares data such as an estimated number of unique visitors, traffic sources, top pages, and more.

SEMrush also shows you which keywords your competitors are ranking for. Based on this and the keyword’s search volume, you can estimate how much traffic each keywords brings to your competitors.


SEMrush has a không tính phí version that includes the total organic traffic of a site & its five top-performing từ khoá. If you want more details, you need a premium subscription.


SimilarWeb offers an overview of a site’s total traffic, its top traffic sources, & which countries traffic is coming from. However, it’s crucial to know SimilarWeb has a limited pool of data, và it often won’t return results for small or recently-launched websites.

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In a kiểm tra by ScreamingFrog, SimilarWeb came out as the most accurate website traffic checker when compared lớn Ahrefs and SEMrush, overestimating organic traffic by just 1%. However, for high-traffic sites, Ahrefs returned more accurate results.

SimilarWeb has a miễn phí version that gives you an estimate of a site’s monthly visits and five từ khoá it ranks for. If you also want khổng lồ know about chất lượng visitors and other keywords it ranks for, you have to lớn pay for the premium version.


The không tính phí version of Serpstat gives you an estimate of a site’s total traffic, its top-ten keywords, and its ten best-performing pages. It also gives you an idea of a site’s traffic evolution over time. For more detailed data, you need a paid plan.


SE Ranking

SE Ranking allows you to lớn check a website’s organic traffic & the từ khoá it ranks for. It has different pricing plans depending on how many features you need, how often you want your rankings lớn be updated, and how long you’re willing lớn subscribe. There’s also a 14-day miễn phí trial if you’re going khổng lồ vị a chạy thử run.


Quantcast doesn’t look like a website traffic checker initially, because it focuses on data for publishers & marketers who want to grow their audiences. However, whenever a company signs up lớn Quantcast, part of their data becomes publicly available.

The downside is you can only look up sites that use Quantcast, & while there are over 100 million websites that bởi vì, there’s a chance your competitors don’t.

Quantcast has a limited không lấy phí version that’s mostly targeted at getting data about your trang web. You need a paid edition for more statistics.


Alexa has both a miễn phí và a paid version. The miễn phí version is somewhat limited, only giving you a site’s Alexa rank based on its Alexa rank but not its actual traffic. To get an estimate of that, you need lớn sign up for the premium plan (or the 30-day không tính tiền trial).

It’s also good lớn know Alexa only has data on sites visited by the millions of users in their data panel và some direct sources. It’s possible you won’t find your competitors there.

While using one of these tools is the easiest way khổng lồ kiểm tra trang web traffic for your competitors, there are other methods you can use. They take a bit more work, but they can get you more accurate results.

Checking Website Traffic Without Tools

Here are some ways to check for website traffic without using không tính tiền or paid tools lượt thích what we’ve sầu mentioned above.

Look For an “Advertise With Us” Page

If your competitors offer advertising or other collaboration opportunities, they’ll likely have sầu an Advertise page on their websites. If they vì chưng, they might even danh sách their traffic right there for you khổng lồ see.

To quickly find out if a site has an Advertise page, enter this tìm kiếm phrase in Google:

site:domain advertise with us

Don’t use ” ” khổng lồ indicate you want an exact match for “advertise with us” as they might be using a different name. Nevertheless, this search should make their advertising page pop up at the top of the search results— if they have sầu one.

One thing khổng lồ pay attention khổng lồ when you check trang web traffic this way is when the Advertise page was last updated. If an Advertise page hasn’t been updated in six months or more, you can assume the data on there isn’t correct.

Look for a Media Kit

A truyền thông media kit or press kit usually includes not only traffic statistics but also information about the site’s audience and where the site has been featured.

While some businesses have sầu their truyền thông media kit on their websites, they’ll often link to a pdf. Still, you should figure out if your competitor has one by searching:

site:domain name truyền thông media kit

Other terms you can use are “press kit,” “press paông chồng,” & “media pachồng.”

As with pulling trang web statistics from Advertise pages, it’s important to check when a media kit was last updated, so you don’t work with outdated numbers.


There are several methods for checking competitors’ trang web traffic. You can use a tool, bởi vì some digging, or straight up ask them. While utilizing tools will often give you results in the most efficient way, it’s essential khổng lồ realize that any traffic stats are estimated.

If you want lớn kiểm tra trang web traffic for your site, installing và using Google Analytics is the way to go. It tells you exactly how much traffic you’re getting from which sources, making it easier for you to analyze what you need to lớn work on next.

What’s your favorite way khổng lồ check your competitor’s traffic? Go ahead & tell us in the comments.