Google Webmaster Tools is a không lấy phí service that helps you evaluate and maintain your website"s performance in tìm kiếm results (1). Offered as a free service lớn anyone who owns a trang web, Google Webmaster Tools (GWT) is a conduit of information from the largest tìm kiếm engine in the world lớn you, offering insights inlớn how it sees your website và helping you uncover issues that need fixing.

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You vày not need to lớn use GWT for your trang web to lớn appear in tìm kiếm results, but it can offer you valuable information that can help with your marketing efforts.

How GWT can help monitor your website"s performance

1. It verifies that Google can access the content on your trang web.2. GWT makes it possible lớn submit new pages and posts for Google to crawl & remove sầu content you don"t want search engine users khổng lồ discover.3. It helps you deliver & evaluate content that offers users a more visual experience.4. You can maintain your website without disrupting its presence in search results.5. It allows you to lớn discover & eliminate malware or spam problems that may not be easily found through other means.

How GWT helps you underst& how Google tìm kiếm views your website

1. It tells you the most popular queries causing your trang web to appear in tìm kiếm results.2. It tells you which queries are driving the most traffic.3. You can see which websites are linking to lớn yours.4. You can evaluate how well your điện thoại website is performing for people searching on tablets and phones.

How to lớn set up GWT

Before accessing any data, you have sầu to verify that you are the owner, or authorized representative sầu, of the trang web. There are five sầu ways you can verify your website. One is not really better than the other, so you can choose which option is the easiest for you (2).

Uploading an HTML file - Google gives you a tệp tin with a specific name that you have sầu lớn upload to lớn the root directory of your trang web. The file itself is blank. Its only purpose is khổng lồ help prove that you have sầu access to the website"s FTPhường VPS và can drop files where they need khổng lồ go. Once the tệp tin goes inkhổng lồ the root directory, just click on the "verify" button in GWT, & you will have access to data.

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Adding an HTML tag - You can also verify the website by adding a meta tag provided by Google that you can drop inlớn the header of your homepage. Once this is in place, cliông chồng on the "verify" button khổng lồ view data. It"s important lớn note that sometimes homepage code can be challenging lớn find with certain content management system (CMS) themes, particularly WordPress. It is also possible that your code might disappear when you update your homepage, revoking your access to GWT data until the tag is replaced.Select the provider of your domain - Google gives you the option of selecting your domain name name provider in a drop-down list. Clichồng on your provider, & Google will walk you through the steps of verifying your trang web.Use Google Analytics - As the administrator of your website"s Google Analytics account, you can verify the trang web using asynchronous tracking code placed in the head of your homepage.Using Google Tag Manager - this is a tool that allows you khổng lồ enter and manage all the tracking tags for your website, including GWT.

Once your trương mục is phối up & your website is verified, you will have sầu access to lớn plenty of actionable data that can help you optimize your trang web. You can receive sầu alerts from Google, adjust settings to lớn deliver specific information to lớn your inbox, submit XML site maps and view user queries where your website appeared in tìm kiếm. Learn the basics of using GWT, & you will have sầu a great resource on which to lớn base your future kinh doanh decisions.